Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 73,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'catslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 73,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'agriculture/here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/agriculture/here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'catslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 74,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'artileslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 74,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'agriculture/here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/agriculture/here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'artileslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

            } else {
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047f624ffa2-trace').style.display = (document.getElementById('cakeErr68047f624ffa2-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr68047f624ffa2-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047f624ffa2-code').style.display = (document.getElementById('cakeErr68047f624ffa2-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047f624ffa2-context').style.display = (document.getElementById('cakeErr68047f624ffa2-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr68047f624ffa2-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr68047f624ffa2-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 29554,
		&#039;title&#039; =&gt; &#039;Here, organic farmers fix the price! -Sudhirendar Sharma&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;
-The Hindu Business Line
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around ₹2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
What started six years ago from a garage in Adayar has grown into multiple outlets across the city.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 23 October, 2015, http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 22,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 4677611,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 29554,
	&#039;metaTitle&#039; =&gt; &#039;Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;Organic Farming,Organic Markets&#039;,
	&#039;metaDesc&#039; =&gt; &#039;
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;-The Hindu Business Line&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;What started six years ago from a garage in Adayar has grown into multiple outlets across the city.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot; title=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 29554,
	&#039;title&#039; =&gt; &#039;Here, organic farmers fix the price! -Sudhirendar Sharma&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;
-The Hindu Business Line
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around ₹2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
What started six years ago from a garage in Adayar has grown into multiple outlets across the city.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 23 October, 2015, http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 22,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 4677611,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {},
		(int) 1 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 29554
$metaTitle = &#039;Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma&#039;
$metaKeywords = &#039;Organic Farming,Organic Markets&#039;
$metaDesc = &#039;
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The...&#039;
$disp = &#039;&lt;div style=&quot;text-align: justify&quot;&gt;-The Hindu Business Line&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;What started six years ago from a garage in Adayar has grown into multiple outlets across the city.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot; title=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>agriculture/here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma | Im4change.org</title>
    <meta name="description" content="
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Here, organic farmers fix the price! -Sudhirendar Sharma</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <div style="text-align: justify">-The Hindu Business Line</div><div style="text-align: justify"><br /></div><div style="text-align: justify"><em>Sustainable business model ensures fair price for growers and buyers alike</em></div><div style="text-align: justify"><br /></div><div style="text-align: justify">It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&rsquo; collectives.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&rdquo; explains Sayanan.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Consumer faith has turned around the organic farmers&rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&rsquo; confidence in the market is critical to keep them interested in farming.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">What started six years ago from a garage in Adayar has grown into multiple outlets across the city.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.</div><div style="text-align: justify"><em><br /></em></div><div style="text-align: justify"><em>The writer is Director, The Eco-logical Foundation, New Delhi</em></div><div style="text-align: justify">&nbsp;</div><div style="text-align: justify"><em>The Hindu Business Line, 23 October, 2015, please&nbsp;<a href="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true" title="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true">click here</a>&nbsp;to access&nbsp;</em></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$maxBufferLength = (int) 8192
$file = '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php'
$line = (int) 853
$message = 'Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853'
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 48
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 148]
Code Context
            $response->getStatusCode(),

            ($reasonPhrase ? ' ' . $reasonPhrase : '')

        ));
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047f624ffa2-trace').style.display = (document.getElementById('cakeErr68047f624ffa2-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr68047f624ffa2-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047f624ffa2-code').style.display = (document.getElementById('cakeErr68047f624ffa2-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047f624ffa2-context').style.display = (document.getElementById('cakeErr68047f624ffa2-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr68047f624ffa2-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr68047f624ffa2-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 29554,
		&#039;title&#039; =&gt; &#039;Here, organic farmers fix the price! -Sudhirendar Sharma&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;
-The Hindu Business Line
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around ₹2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
What started six years ago from a garage in Adayar has grown into multiple outlets across the city.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 23 October, 2015, http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 22,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 4677611,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 29554,
	&#039;metaTitle&#039; =&gt; &#039;Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;Organic Farming,Organic Markets&#039;,
	&#039;metaDesc&#039; =&gt; &#039;
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;-The Hindu Business Line&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;What started six years ago from a garage in Adayar has grown into multiple outlets across the city.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot; title=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 29554,
	&#039;title&#039; =&gt; &#039;Here, organic farmers fix the price! -Sudhirendar Sharma&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;
-The Hindu Business Line
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around ₹2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
What started six years ago from a garage in Adayar has grown into multiple outlets across the city.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 23 October, 2015, http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 22,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 4677611,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {},
		(int) 1 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 29554
$metaTitle = &#039;Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma&#039;
$metaKeywords = &#039;Organic Farming,Organic Markets&#039;
$metaDesc = &#039;
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The...&#039;
$disp = &#039;&lt;div style=&quot;text-align: justify&quot;&gt;-The Hindu Business Line&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;What started six years ago from a garage in Adayar has grown into multiple outlets across the city.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot; title=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>agriculture/here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma | Im4change.org</title>
    <meta name="description" content="
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Here, organic farmers fix the price! -Sudhirendar Sharma</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <div style="text-align: justify">-The Hindu Business Line</div><div style="text-align: justify"><br /></div><div style="text-align: justify"><em>Sustainable business model ensures fair price for growers and buyers alike</em></div><div style="text-align: justify"><br /></div><div style="text-align: justify">It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&rsquo; collectives.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&rdquo; explains Sayanan.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Consumer faith has turned around the organic farmers&rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&rsquo; confidence in the market is critical to keep them interested in farming.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">What started six years ago from a garage in Adayar has grown into multiple outlets across the city.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.</div><div style="text-align: justify"><em><br /></em></div><div style="text-align: justify"><em>The writer is Director, The Eco-logical Foundation, New Delhi</em></div><div style="text-align: justify">&nbsp;</div><div style="text-align: justify"><em>The Hindu Business Line, 23 October, 2015, please&nbsp;<a href="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true" title="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true">click here</a>&nbsp;to access&nbsp;</em></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$reasonPhrase = 'OK'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitStatusLine() - CORE/src/Http/ResponseEmitter.php, line 148
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 54
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 181]
Code Context
                    $value

                ), $first);

                $first = false;
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047f624ffa2-trace').style.display = (document.getElementById('cakeErr68047f624ffa2-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr68047f624ffa2-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047f624ffa2-code').style.display = (document.getElementById('cakeErr68047f624ffa2-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047f624ffa2-context').style.display = (document.getElementById('cakeErr68047f624ffa2-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr68047f624ffa2-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr68047f624ffa2-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 29554,
		&#039;title&#039; =&gt; &#039;Here, organic farmers fix the price! -Sudhirendar Sharma&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;
-The Hindu Business Line
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around ₹2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
What started six years ago from a garage in Adayar has grown into multiple outlets across the city.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 23 October, 2015, http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 22,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 4677611,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 29554,
	&#039;metaTitle&#039; =&gt; &#039;Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;Organic Farming,Organic Markets&#039;,
	&#039;metaDesc&#039; =&gt; &#039;
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;-The Hindu Business Line&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;What started six years ago from a garage in Adayar has grown into multiple outlets across the city.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot; title=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 29554,
	&#039;title&#039; =&gt; &#039;Here, organic farmers fix the price! -Sudhirendar Sharma&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;
-The Hindu Business Line
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around ₹2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
What started six years ago from a garage in Adayar has grown into multiple outlets across the city.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 23 October, 2015, http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 22,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 4677611,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {},
		(int) 1 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 29554
$metaTitle = &#039;Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma&#039;
$metaKeywords = &#039;Organic Farming,Organic Markets&#039;
$metaDesc = &#039;
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The...&#039;
$disp = &#039;&lt;div style=&quot;text-align: justify&quot;&gt;-The Hindu Business Line&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;Sustainable business model ensures fair price for growers and buyers alike&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&amp;rsquo; collectives.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&amp;rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &amp;ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&amp;rdquo; explains Sayanan.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Consumer faith has turned around the organic farmers&amp;rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&amp;rsquo; confidence in the market is critical to keep them interested in farming.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;What started six years ago from a garage in Adayar has grown into multiple outlets across the city.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The writer is Director, The Eco-logical Foundation, New Delhi&lt;/em&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 23 October, 2015, please&amp;nbsp;&lt;a href=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot; title=&quot;http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true&quot;&gt;click here&lt;/a&gt;&amp;nbsp;to access&amp;nbsp;&lt;/em&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>agriculture/here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma | Im4change.org</title>
    <meta name="description" content="
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Here, organic farmers fix the price! -Sudhirendar Sharma</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <div style="text-align: justify">-The Hindu Business Line</div><div style="text-align: justify"><br /></div><div style="text-align: justify"><em>Sustainable business model ensures fair price for growers and buyers alike</em></div><div style="text-align: justify"><br /></div><div style="text-align: justify">It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&rsquo; collectives.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&rdquo; explains Sayanan.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Consumer faith has turned around the organic farmers&rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&rsquo; confidence in the market is critical to keep them interested in farming.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">What started six years ago from a garage in Adayar has grown into multiple outlets across the city.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.</div><div style="text-align: justify"><em><br /></em></div><div style="text-align: justify"><em>The writer is Director, The Eco-logical Foundation, New Delhi</em></div><div style="text-align: justify">&nbsp;</div><div style="text-align: justify"><em>The Hindu Business Line, 23 October, 2015, please&nbsp;<a href="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true" title="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true">click here</a>&nbsp;to access&nbsp;</em></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$cookies = []
$values = [
	(int) 0 => 'text/html; charset=UTF-8'
]
$name = 'Content-Type'
$first = true
$value = 'text/html; charset=UTF-8'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitHeaders() - CORE/src/Http/ResponseEmitter.php, line 181
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 55
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

<head>

    <link rel="canonical" href="<?php echo Configure::read('SITE_URL'); ?><?php echo $urlPrefix;?><?php echo $article_current->category->slug; ?>/<?php echo $article_current->seo_url; ?>.html"/>

    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>

$viewFile = '/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp'
$dataForView = [
	'article_current' => object(App\Model\Entity\Article) {

		'id' => (int) 29554,
		'title' => 'Here, organic farmers fix the price! -Sudhirendar Sharma',
		'subheading' => '',
		'description' => '<div style="text-align: justify">
-The Hindu Business Line
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
<em>Sustainable business model ensures fair price for growers and buyers alike</em>
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&rsquo; collectives.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
&ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&rdquo; explains Sayanan.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Consumer faith has turned around the organic farmers&rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around ₹2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&rsquo; confidence in the market is critical to keep them interested in farming.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
What started six years ago from a garage in Adayar has grown into multiple outlets across the city.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.
</div>
<div style="text-align: justify">
<em><br />
</em>
</div>
<div style="text-align: justify">
<em>The writer is Director, The Eco-logical Foundation, New Delhi</em>
</div>
<div style="text-align: justify">
&nbsp;
</div>
<div style="text-align: justify">
<em>The Hindu Business Line, 23 October, 2015, please&nbsp;<a href="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true">click here</a>&nbsp;to access&nbsp;</em>
</div>',
		'credit_writer' => 'The Hindu Business Line, 23 October, 2015, http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true',
		'article_img' => '',
		'article_img_thumb' => '',
		'status' => (int) 1,
		'show_on_home' => (int) 1,
		'lang' => 'EN',
		'category_id' => (int) 22,
		'tag_keyword' => '',
		'seo_url' => 'here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611',
		'meta_title' => null,
		'meta_keywords' => null,
		'meta_description' => null,
		'noindex' => (int) 0,
		'publish_date' => object(Cake\I18n\FrozenDate) {},
		'most_visit_section_id' => null,
		'article_big_img' => null,
		'liveid' => (int) 4677611,
		'created' => object(Cake\I18n\FrozenTime) {},
		'modified' => object(Cake\I18n\FrozenTime) {},
		'edate' => '',
		'tags' => [
			[maximum depth reached]
		],
		'category' => object(App\Model\Entity\Category) {},
		'[new]' => false,
		'[accessible]' => [
			[maximum depth reached]
		],
		'[dirty]' => [[maximum depth reached]],
		'[original]' => [[maximum depth reached]],
		'[virtual]' => [[maximum depth reached]],
		'[hasErrors]' => false,
		'[errors]' => [[maximum depth reached]],
		'[invalid]' => [[maximum depth reached]],
		'[repository]' => 'Articles'
	
	},
	'articleid' => (int) 29554,
	'metaTitle' => 'Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma',
	'metaKeywords' => 'Organic Farming,Organic Markets',
	'metaDesc' => '
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The...',
	'disp' => '<div style="text-align: justify">-The Hindu Business Line</div><div style="text-align: justify"><br /></div><div style="text-align: justify"><em>Sustainable business model ensures fair price for growers and buyers alike</em></div><div style="text-align: justify"><br /></div><div style="text-align: justify">It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&rsquo; collectives.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&rdquo; explains Sayanan.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Consumer faith has turned around the organic farmers&rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&rsquo; confidence in the market is critical to keep them interested in farming.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">What started six years ago from a garage in Adayar has grown into multiple outlets across the city.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.</div><div style="text-align: justify"><em><br /></em></div><div style="text-align: justify"><em>The writer is Director, The Eco-logical Foundation, New Delhi</em></div><div style="text-align: justify">&nbsp;</div><div style="text-align: justify"><em>The Hindu Business Line, 23 October, 2015, please&nbsp;<a href="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true" title="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true">click here</a>&nbsp;to access&nbsp;</em></div>',
	'lang' => 'English',
	'SITE_URL' => 'https://im4change.in/',
	'site_title' => 'im4change',
	'adminprix' => 'admin'
]
$article_current = object(App\Model\Entity\Article) {

	'id' => (int) 29554,
	'title' => 'Here, organic farmers fix the price! -Sudhirendar Sharma',
	'subheading' => '',
	'description' => '<div style="text-align: justify">
-The Hindu Business Line
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
<em>Sustainable business model ensures fair price for growers and buyers alike</em>
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&rsquo; collectives.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
&ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&rdquo; explains Sayanan.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Consumer faith has turned around the organic farmers&rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around ₹2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&rsquo; confidence in the market is critical to keep them interested in farming.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
What started six years ago from a garage in Adayar has grown into multiple outlets across the city.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.
</div>
<div style="text-align: justify">
<em><br />
</em>
</div>
<div style="text-align: justify">
<em>The writer is Director, The Eco-logical Foundation, New Delhi</em>
</div>
<div style="text-align: justify">
&nbsp;
</div>
<div style="text-align: justify">
<em>The Hindu Business Line, 23 October, 2015, please&nbsp;<a href="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true">click here</a>&nbsp;to access&nbsp;</em>
</div>',
	'credit_writer' => 'The Hindu Business Line, 23 October, 2015, http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true',
	'article_img' => '',
	'article_img_thumb' => '',
	'status' => (int) 1,
	'show_on_home' => (int) 1,
	'lang' => 'EN',
	'category_id' => (int) 22,
	'tag_keyword' => '',
	'seo_url' => 'here-organic-farmers-fix-the-price-sudhirendar-sharma-4677611',
	'meta_title' => null,
	'meta_keywords' => null,
	'meta_description' => null,
	'noindex' => (int) 0,
	'publish_date' => object(Cake\I18n\FrozenDate) {},
	'most_visit_section_id' => null,
	'article_big_img' => null,
	'liveid' => (int) 4677611,
	'created' => object(Cake\I18n\FrozenTime) {},
	'modified' => object(Cake\I18n\FrozenTime) {},
	'edate' => '',
	'tags' => [
		(int) 0 => object(Cake\ORM\Entity) {},
		(int) 1 => object(Cake\ORM\Entity) {}
	],
	'category' => object(App\Model\Entity\Category) {},
	'[new]' => false,
	'[accessible]' => [
		'*' => true,
		'id' => false
	],
	'[dirty]' => [],
	'[original]' => [],
	'[virtual]' => [],
	'[hasErrors]' => false,
	'[errors]' => [],
	'[invalid]' => [],
	'[repository]' => 'Articles'

}
$articleid = (int) 29554
$metaTitle = 'Agriculture | Here, organic farmers fix the price! -Sudhirendar Sharma'
$metaKeywords = 'Organic Farming,Organic Markets'
$metaDesc = '
-The Hindu Business Line





Sustainable business model ensures fair price for growers and buyers alike





It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.





The...'
$disp = '<div style="text-align: justify">-The Hindu Business Line</div><div style="text-align: justify"><br /></div><div style="text-align: justify"><em>Sustainable business model ensures fair price for growers and buyers alike</em></div><div style="text-align: justify"><br /></div><div style="text-align: justify">It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers&rsquo; collectives.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&ldquo;What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,&rdquo; says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. &ldquo;Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,&rdquo; explains Sayanan.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Consumer faith has turned around the organic farmers&rsquo; market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers&rsquo; confidence in the market is critical to keep them interested in farming.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">What started six years ago from a garage in Adayar has grown into multiple outlets across the city.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country.</div><div style="text-align: justify"><em><br /></em></div><div style="text-align: justify"><em>The writer is Director, The Eco-logical Foundation, New Delhi</em></div><div style="text-align: justify">&nbsp;</div><div style="text-align: justify"><em>The Hindu Business Line, 23 October, 2015, please&nbsp;<a href="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true" title="http://www.thehindubusinessline.com/specials/india-interior/here-organic-farmers-fix-the-price/article7797214.ece?homepage=true">click here</a>&nbsp;to access&nbsp;</em></div>'
$lang = 'English'
$SITE_URL = 'https://im4change.in/'
$site_title = 'im4change'
$adminprix = 'admin'

include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51

Here, organic farmers fix the price! -Sudhirendar Sharma

-The Hindu Business Line Sustainable business model ensures fair price for growers and buyers alike It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production. The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers’ collectives. “What makes this market different is that its outlets are managed by those who were seeking an alternative vocation for an ethical living,” says Anantha Sayanan, 47, who is leading this steadily growing organic movement that connects rural livelihoods with sustainable urban living. While Rajesh has relinquished his software consultancy to sell organic food at an electrical service centre, Rekha has given up her engineering profession to run a store from home. OFM outlets ensure consistent quality and sustained supply of organic produce. Each member of the network visits at least two farms every month to ascertain the organic practices adopted there. The practices are validated at the local level by crosschecking with others in the village. “Instead of pursuing an organic certificate, which small farmers can ill-afford, we document the organic practices, which are open to consumer scrutiny at any time,” explains Sayanan. Consumer faith has turned around the organic farmers’ market in the city, from Adayar to Selaiyur, and from Mannady to Chetpet. In less than two years, the cumulative annual turnover from these informal stores has touched around 2 crore. By ensuring fair price of organic products, both for farmers and consumers, OFM has created a sustainable business model that takes value-driven, genuine organic products to the middle class. The farmers fix the price in a way that it is remunerative to them as well as fair to consumers. While fresh vegetables are sourced from nearby peri-urban farms, other products are procured from farms in Karnataka, Telangana and Uttaranchal. Currently, the stores stock and sell millet, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, oils, greens, vegetables and fruits. Differential pricing is a concept that has caught on with consumers and producers alike at the OFM stores. For instance, groundnut oil may look the same but Natarajan from Nagapattinam has priced it differently from that sold by Raja Shankar from Coimbatore. Same applies to turmeric sourced from farmers in Karnataka and Uttaranchal. In addition to the transportation costs, the techniques adopted and input costs determine the final price. Taking cognisance of the skyrocketing onion prices, OFM has developed a special model that cushions both farmers and consumers against skewed market prices. It sells fresh vegetables at a fixed price throughout the year. By fixing 20 vegetables in one price band, and another 20 in a second price band, OFM has helped farmers get regular and fixed income. Building farmers’ confidence in the market is critical to keep them interested in farming. What started six years ago from a garage in Adayar has grown into multiple outlets across the city. For telecom engineer Anantha Sayanan, who spent years pursuing an overseas career, developing and diversifying organic markets has become a lifetime ambition. Manually tailored, hand-spun and naturally dyed rainfed organic cotton has just been launched at OFM to connect with cotton farmers, the most distressed of all farming communities in the country. The writer is Director, The Eco-logical Foundation, New Delhi   The Hindu Business Line, 23 October, 2015, please click here to access