Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

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    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680250f7bddba-trace').style.display = (document.getElementById('cakeErr680250f7bddba-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr680250f7bddba-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680250f7bddba-code').style.display = (document.getElementById('cakeErr680250f7bddba-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr680250f7bddba-context').style.display = (document.getElementById('cakeErr680250f7bddba-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr680250f7bddba-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
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</span></span></code></pre><pre id="cakeErr680250f7bddba-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;
&lt;br /&gt;
The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; and carries the line &amp;quot; sabse shudh paani&amp;quot; (the purest water).&lt;br /&gt;
&lt;br /&gt;
A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;
&lt;br /&gt;
Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;
&lt;br /&gt;
His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;
&lt;br /&gt;
The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;
&lt;br /&gt;
It observed that the claim &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; had not been substantiated, and that the company had failed to prove the &amp;quot;purest water&amp;quot; claim as it had not compared its water samples with those from competitors&#039; products.&lt;br /&gt;
&lt;br /&gt;
To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;br /&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;&lt;br /&gt;The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; and carries the line &amp;quot; sabse shudh paani&amp;quot; (the purest water).&lt;br /&gt;&lt;br /&gt;A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;&lt;br /&gt;Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;&lt;br /&gt;&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;&lt;br /&gt;His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;&lt;br /&gt;The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;&lt;br /&gt;The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;&lt;br /&gt;It observed that the claim &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; had not been substantiated, and that the company had failed to prove the &amp;quot;purest water&amp;quot; claim as it had not compared its water samples with those from competitors&#039; products.&lt;br /&gt;&lt;br /&gt;To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;&lt;br /&gt;Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.&lt;/div&gt;&#039;,
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;
&lt;br /&gt;
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&lt;br /&gt;
A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;
&lt;br /&gt;
Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;
&lt;br /&gt;
His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;
&lt;br /&gt;
The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;
&lt;br /&gt;
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&lt;br /&gt;
To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent...&#039;
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Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent..."/>
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                <strong>&#039;Purest water&#039; ad down the flush</strong></h1>
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                <div align="justify">-The Telegraph<br /><br /><em>New Delhi: </em>An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.<br /><br />The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &quot;Doctor's 1st choice RO Purifier&quot; and carries the line &quot; sabse shudh paani&quot; (the purest water).<br /><br />A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.<br /><br />Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.<br /><br />&quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we're expected to follow,&quot; Babu said.<br /><br />His complaint cited the Medical Council of India's rules of ethics that prohibit physicians from approving, recommending or endorsing any &quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&quot;.<br /><br />The ASCI's Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.<br /><br />The watchdog questioned the study's methodology and the research credentials of the &quot;Women's Health Organisation&quot;, which conducted it. It underlined that the study related to the &quot;perception&quot; of brands and did not involve novel research.<br /><br />It observed that the claim &quot;Doctor's 1st choice RO Purifier&quot; had not been substantiated, and that the company had failed to prove the &quot;purest water&quot; claim as it had not compared its water samples with those from competitors' products.<br /><br />To the company's claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &quot;This is not valid defence, it only shows the water is pure as per stated standard.&quot;<br /><br />Babu had five years ago pushed the Medical Council of India's ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.</div>               </font>
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    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680250f7bddba-trace').style.display = (document.getElementById('cakeErr680250f7bddba-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr680250f7bddba-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680250f7bddba-code').style.display = (document.getElementById('cakeErr680250f7bddba-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr680250f7bddba-context').style.display = (document.getElementById('cakeErr680250f7bddba-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr680250f7bddba-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
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<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr680250f7bddba-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;
&lt;br /&gt;
The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; and carries the line &amp;quot; sabse shudh paani&amp;quot; (the purest water).&lt;br /&gt;
&lt;br /&gt;
A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;
&lt;br /&gt;
Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;
&lt;br /&gt;
His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;
&lt;br /&gt;
The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;
&lt;br /&gt;
It observed that the claim &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; had not been substantiated, and that the company had failed to prove the &amp;quot;purest water&amp;quot; claim as it had not compared its water samples with those from competitors&#039; products.&lt;br /&gt;
&lt;br /&gt;
To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;br /&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;&lt;br /&gt;The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; and carries the line &amp;quot; sabse shudh paani&amp;quot; (the purest water).&lt;br /&gt;&lt;br /&gt;A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;&lt;br /&gt;Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;&lt;br /&gt;&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;&lt;br /&gt;His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;&lt;br /&gt;The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;&lt;br /&gt;The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;&lt;br /&gt;It observed that the claim &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; had not been substantiated, and that the company had failed to prove the &amp;quot;purest water&amp;quot; claim as it had not compared its water samples with those from competitors&#039; products.&lt;br /&gt;&lt;br /&gt;To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;&lt;br /&gt;Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.&lt;/div&gt;&#039;,
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;
&lt;br /&gt;
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&lt;br /&gt;
A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;
&lt;br /&gt;
Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;
&lt;br /&gt;
His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;
&lt;br /&gt;
The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;
&lt;br /&gt;
It observed that the claim &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; had not been substantiated, and that the company had failed to prove the &amp;quot;purest water&amp;quot; claim as it had not compared its water samples with those from competitors&#039; products.&lt;br /&gt;
&lt;br /&gt;
To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent...&#039;
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$lang = &#039;English&#039;
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$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent..."/>
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                <strong>&#039;Purest water&#039; ad down the flush</strong></h1>
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                <div align="justify">-The Telegraph<br /><br /><em>New Delhi: </em>An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.<br /><br />The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &quot;Doctor's 1st choice RO Purifier&quot; and carries the line &quot; sabse shudh paani&quot; (the purest water).<br /><br />A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.<br /><br />Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.<br /><br />&quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we're expected to follow,&quot; Babu said.<br /><br />His complaint cited the Medical Council of India's rules of ethics that prohibit physicians from approving, recommending or endorsing any &quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&quot;.<br /><br />The ASCI's Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.<br /><br />The watchdog questioned the study's methodology and the research credentials of the &quot;Women's Health Organisation&quot;, which conducted it. It underlined that the study related to the &quot;perception&quot; of brands and did not involve novel research.<br /><br />It observed that the claim &quot;Doctor's 1st choice RO Purifier&quot; had not been substantiated, and that the company had failed to prove the &quot;purest water&quot; claim as it had not compared its water samples with those from competitors' products.<br /><br />To the company's claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &quot;This is not valid defence, it only shows the water is pure as per stated standard.&quot;<br /><br />Babu had five years ago pushed the Medical Council of India's ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.</div>               </font>
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</span></span></code>
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</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;
&lt;br /&gt;
The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; and carries the line &amp;quot; sabse shudh paani&amp;quot; (the purest water).&lt;br /&gt;
&lt;br /&gt;
A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;
&lt;br /&gt;
Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;
&lt;br /&gt;
His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;
&lt;br /&gt;
The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;
&lt;br /&gt;
It observed that the claim &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; had not been substantiated, and that the company had failed to prove the &amp;quot;purest water&amp;quot; claim as it had not compared its water samples with those from competitors&#039; products.&lt;br /&gt;
&lt;br /&gt;
To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;br /&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;&lt;br /&gt;The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; and carries the line &amp;quot; sabse shudh paani&amp;quot; (the purest water).&lt;br /&gt;&lt;br /&gt;A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;&lt;br /&gt;Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;&lt;br /&gt;&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;&lt;br /&gt;His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;&lt;br /&gt;The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;&lt;br /&gt;The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;&lt;br /&gt;It observed that the claim &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; had not been substantiated, and that the company had failed to prove the &amp;quot;purest water&amp;quot; claim as it had not compared its water samples with those from competitors&#039; products.&lt;br /&gt;&lt;br /&gt;To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;&lt;br /&gt;Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.&lt;/div&gt;&#039;,
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;
&lt;br /&gt;
The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; and carries the line &amp;quot; sabse shudh paani&amp;quot; (the purest water).&lt;br /&gt;
&lt;br /&gt;
A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;
&lt;br /&gt;
Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;
&lt;br /&gt;
His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;
&lt;br /&gt;
The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;
&lt;br /&gt;
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&lt;br /&gt;
To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;br /&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;An advertising industry watchdog, alerted by a doctor, has described as &amp;quot;misleading&amp;quot; and &amp;quot;unsubstantiated&amp;quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.&lt;br /&gt;&lt;br /&gt;The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; and carries the line &amp;quot; sabse shudh paani&amp;quot; (the purest water).&lt;br /&gt;&lt;br /&gt;A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.&lt;br /&gt;&lt;br /&gt;Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.&lt;br /&gt;&lt;br /&gt;&amp;quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we&#039;re expected to follow,&amp;quot; Babu said.&lt;br /&gt;&lt;br /&gt;His complaint cited the Medical Council of India&#039;s rules of ethics that prohibit physicians from approving, recommending or endorsing any &amp;quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&amp;quot;.&lt;br /&gt;&lt;br /&gt;The ASCI&#039;s Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.&lt;br /&gt;&lt;br /&gt;The watchdog questioned the study&#039;s methodology and the research credentials of the &amp;quot;Women&#039;s Health Organisation&amp;quot;, which conducted it. It underlined that the study related to the &amp;quot;perception&amp;quot; of brands and did not involve novel research.&lt;br /&gt;&lt;br /&gt;It observed that the claim &amp;quot;Doctor&#039;s 1st choice RO Purifier&amp;quot; had not been substantiated, and that the company had failed to prove the &amp;quot;purest water&amp;quot; claim as it had not compared its water samples with those from competitors&#039; products.&lt;br /&gt;&lt;br /&gt;To the company&#039;s claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &amp;quot;This is not valid defence, it only shows the water is pure as per stated standard.&amp;quot;&lt;br /&gt;&lt;br /&gt;Babu had five years ago pushed the Medical Council of India&#039;s ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.&lt;/div&gt;&#039;
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent..."/>
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                <strong>&#039;Purest water&#039; ad down the flush</strong></h1>
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                <div align="justify">-The Telegraph<br /><br /><em>New Delhi: </em>An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.<br /><br />The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &quot;Doctor's 1st choice RO Purifier&quot; and carries the line &quot; sabse shudh paani&quot; (the purest water).<br /><br />A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.<br /><br />Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.<br /><br />&quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we're expected to follow,&quot; Babu said.<br /><br />His complaint cited the Medical Council of India's rules of ethics that prohibit physicians from approving, recommending or endorsing any &quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&quot;.<br /><br />The ASCI's Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.<br /><br />The watchdog questioned the study's methodology and the research credentials of the &quot;Women's Health Organisation&quot;, which conducted it. It underlined that the study related to the &quot;perception&quot; of brands and did not involve novel research.<br /><br />It observed that the claim &quot;Doctor's 1st choice RO Purifier&quot; had not been substantiated, and that the company had failed to prove the &quot;purest water&quot; claim as it had not compared its water samples with those from competitors' products.<br /><br />To the company's claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &quot;This is not valid defence, it only shows the water is pure as per stated standard.&quot;<br /><br />Babu had five years ago pushed the Medical Council of India's ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.</div>               </font>
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-The Telegraph<br />
<br />
<em>New Delhi: </em>An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.<br />
<br />
The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &quot;Doctor's 1st choice RO Purifier&quot; and carries the line &quot; sabse shudh paani&quot; (the purest water).<br />
<br />
A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.<br />
<br />
Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.<br />
<br />
&quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we're expected to follow,&quot; Babu said.<br />
<br />
His complaint cited the Medical Council of India's rules of ethics that prohibit physicians from approving, recommending or endorsing any &quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&quot;.<br />
<br />
The ASCI's Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.<br />
<br />
The watchdog questioned the study's methodology and the research credentials of the &quot;Women's Health Organisation&quot;, which conducted it. It underlined that the study related to the &quot;perception&quot; of brands and did not involve novel research.<br />
<br />
It observed that the claim &quot;Doctor's 1st choice RO Purifier&quot; had not been substantiated, and that the company had failed to prove the &quot;purest water&quot; claim as it had not compared its water samples with those from competitors' products.<br />
<br />
To the company's claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &quot;This is not valid defence, it only shows the water is pure as per stated standard.&quot;<br />
<br />
Babu had five years ago pushed the Medical Council of India's ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent...',
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-The Telegraph<br />
<br />
<em>New Delhi: </em>An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.<br />
<br />
The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as &quot;Doctor's 1st choice RO Purifier&quot; and carries the line &quot; sabse shudh paani&quot; (the purest water).<br />
<br />
A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement.<br />
<br />
Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers.<br />
<br />
&quot;Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we're expected to follow,&quot; Babu said.<br />
<br />
His complaint cited the Medical Council of India's rules of ethics that prohibit physicians from approving, recommending or endorsing any &quot;drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product&quot;.<br />
<br />
The ASCI's Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence.<br />
<br />
The watchdog questioned the study's methodology and the research credentials of the &quot;Women's Health Organisation&quot;, which conducted it. It underlined that the study related to the &quot;perception&quot; of brands and did not involve novel research.<br />
<br />
It observed that the claim &quot;Doctor's 1st choice RO Purifier&quot; had not been substantiated, and that the company had failed to prove the &quot;purest water&quot; claim as it had not compared its water samples with those from competitors' products.<br />
<br />
To the company's claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: &quot;This is not valid defence, it only shows the water is pure as per stated standard.&quot;<br />
<br />
Babu had five years ago pushed the Medical Council of India's ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.
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-The Telegraph

New Delhi: An advertising industry watchdog, alerted by a doctor, has described as &quot;misleading&quot; and &quot;unsubstantiated&quot; a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water.

The advertisement by Kent...'
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'Purest water' ad down the flush

-The Telegraph New Delhi: An advertising industry watchdog, alerted by a doctor, has described as "misleading" and "unsubstantiated" a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water. The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as "Doctor's 1st choice RO Purifier" and carries the line " sabse shudh paani" (the purest water). A senior official with Kent RO told The Telegraph the company had decided to withdraw the advertisement. Kerala-based ophthalmologist Kankokkaran Vadakke Babu had complained to the Advertising Standards Council of India (ASCI) that the advertisement was misleading consumers by creating an impression that doctors had endorsed the Kent RO purifiers. "Doctors are not allowed to endorse any commercial product - that would be a violation of the code of ethics we're expected to follow," Babu said. His complaint cited the Medical Council of India's rules of ethics that prohibit physicians from approving, recommending or endorsing any "drug, medicine, surgical or therapeutic product, or apparatus or appliance or any commercial product". The ASCI's Consumer Complaints Council examined the complaint and the response from the company, which appeared to cite a study in its defence. The watchdog questioned the study's methodology and the research credentials of the "Women's Health Organisation", which conducted it. It underlined that the study related to the "perception" of brands and did not involve novel research. It observed that the claim "Doctor's 1st choice RO Purifier" had not been substantiated, and that the company had failed to prove the "purest water" claim as it had not compared its water samples with those from competitors' products. To the company's claim that water purity from its purifiers met IS:10500 quality standards, the watchdog said: "This is not valid defence, it only shows the water is pure as per stated standard." Babu had five years ago pushed the Medical Council of India's ethics panel into recommending the temporary de-licensing of two doctors who had allowed the Indian Medical Association to endorse brands of juice, oats and a mosquito-repellent skin lotion.