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Resource centre on India's rural distress
 
 

33% Indian households cut milk consumption amid price rise concerns: Survey

-IANS/ Business Standard

LocalCircles -- a community social media platform -- conducted a survey to gather information on how the households are coping with it

Rising prices of milk has led to one in three Indian households either downgrading brand or reducing consumption, says a survey.

Amid complaints on rising milk prices, LocalCircles -- a community social media platform --, conducted a survey to gather information on how the households are coping with it.

The survey, which covered 311 districts across the country, received over 21,000 responses of which 69 per cent were from men. Forty-one per cent of the respondents were from tier 1, 34 per cent from tier 2 and 25 per cent were from tier 3, 4 and rural districts.

In most Indian households, milk and milk products - curd, butter, ghee, buttermilk, etc., are among the most consumed food items. India is not only the largest milk producer but also the largest consumer of milk and milk products according to the United States Department of Agriculture (USDA) "Dairy and Products Annual - 2021" report.

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