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Ban indecent portrayal of women in ads: MPs

-The Times of India

A day after Parliament worked up a lather over political cartoons in NCERT textbooks, MPs on Tuesday demanded a ban on indecent representation of women in advertisements. Demands ranged from calling an all-party meeting to setting up of a censor board for ads. 

Responding to queries, I&B minister Ambika Soni said that the government was giving self-regulation a chance, but it was empowered and would take action if it deemed necessary. 

Soni also pointed at the hypocrisy of members, who demanded a ban on ads, but also sent letters of protest when her ministry took action against defaulters. 

She said there were 15 different laws to check content on TV and print media and the government had been criticized on many occasions when it had issued advisories to erring media. "I can work within the ambit of the law. I cannot issue a directive for action against any particular channel or newspaper," Soni said, urging MPs to empower the hands of the ministry to enable strict action against such channels. 

She said in the past one year government had issued 105 notices and on 85 occasions ads had been changed or dropped by the channels concerned. In 15 cases the government was facing litigation, she said. 

Opposition parties closed ranks to criticize the ministry with women members from CPM, BJP and Trinamool urging for stricter codes for ads. 

BJP leader of opposition Sushma Swaraj even suggested calling an all-party meeting on the issue. Soni responded that neither she nor the UPA was helpless in tackling the issue of telecast of offending advertisements on TV. "Neither I as minister feel myself helpless nor is the government helpless. If this is what you think then this is your misunderstanding," Soni said in Lok Sabha during Question Hour. 

Soni said the government has set up a Group of Ministers on different media related issues. "Let the GoM complete its deliberations on the issue, let the agenda be ready for such discussions....after that I would be happy to call an all-party meeting on the issue," the minister added.