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Resource centre on India's rural distress
 
 

Consumption in rural India hits a 7-year low -Suneera Tandon

-Livemint.com

* Farm distress, stagnant incomes have eroded demand, shows Nielsen data

* Consumption in rural areas grew at 5% in terms of value in the Sep quarter, while in urban India, the growth was 8%

Rural household consumption slumped to a seven-year low in the September quarter, in a sign that the prolonged agrarian distress and near-stagnant rural incomes have eroded demand for consumer goods, market researcher Nielsen said.

Consumption of packaged consumer goods by rural households also grew at a slower pace than in urban areas for the first time in seven years, Nielsen said in a quarterly report on Thursday.

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