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Resource centre on India's rural distress
 
 

Crackdown on magic cure ads -Sumi Sukanya Dutta

-The Telegraph

New Delhi: The Centre has decided to write to all state governments asking them to launch a crackdown on outdoor advertisements of traditional medicines that claim to "magically" cure various illnesses and cosmetic problems.

Sources in the Union information and broadcasting ministry said the letters will be sent out following a nudge from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

The Ayush ministry, a few months back, had made some changes in the Drugs and Cosmetic Rules to make it illegal for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

Under the new rules, manufacturers of Ayurvedic, Unani and Sidhdha drugs cannot advertise cures, diagnosis, treatment or prevention for cancer, diabetes, high blood pressure, skin darkness, short height, baldness and greying of hair, dark skin, sexual performance and cataract, among others.

"We have been getting complaints that there are atrocious claims by manufacturers of traditional drugs that are particularly publicised thorough outdoor advertisements in smaller cities ," said a director in the I&B ministry.

"Most of these advertisements are placed on the walls of houses along railway tracks and highways to grab eyeballs of commuters and are highly exaggerated," the official added. "Since we do not have the mechanism or resources to get such advertisements withdrawn, we are advising the state governments to alert the district administrations to put curbs on these kind of practices."

The development comes after earlier bids to control such advertisements have failed, another senior official said.

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