Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

            } else {
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    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68046013b7849-trace').style.display = (document.getElementById('cakeErr68046013b7849-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr68046013b7849-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68046013b7849-code').style.display = (document.getElementById('cakeErr68046013b7849-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr68046013b7849-context').style.display = (document.getElementById('cakeErr68046013b7849-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr68046013b7849-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
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-Live Mint&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;
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The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;
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&amp;nbsp;
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According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;
&lt;/div&gt;
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&amp;nbsp;
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&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;
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&amp;nbsp;
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While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;
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&amp;nbsp;
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Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;
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&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;
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&amp;nbsp;
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The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;
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&amp;nbsp;
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Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;
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&amp;nbsp;
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Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;
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		&#039;credit_writer&#039; =&gt; &#039;Live Mint, 2 February, 2013, http://www.livemint.com/Politics/vELIACftlZbKXmzTzpGbFP/Election-Commission-pegs-paid-news-market-at-500-crore.html&#039;,
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-Live Mint

Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-Live Mint&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;&lt;/div&gt;&#039;,
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	&#039;id&#039; =&gt; (int) 19035,
	&#039;title&#039; =&gt; &#039;Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar&#039;,
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-Live Mint&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;Live Mint, 2 February, 2013, http://www.livemint.com/Politics/vELIACftlZbKXmzTzpGbFP/Election-Commission-pegs-paid-news-market-at-500-crore.html&#039;,
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-Live Mint

Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-Live Mint&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;&lt;/div&gt;&#039;
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Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or..."/>
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                <strong>Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar</strong></h1>
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                <div align="justify">-Live Mint<br /><br /><em>Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news<br /></em><br />The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.<br /></div><div align="justify">&nbsp;</div><div align="justify">The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&rsquo;t declared by candidates as electoral expenditure.<br /></div><div align="justify">&nbsp;</div><div align="justify">According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &ldquo;We look at a candidate&rsquo;s expenses from the point of view of expenditure that is submitted to us,&rdquo; the first EC official added.<br /></div><div align="justify">&nbsp;</div><div align="justify">While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&rdquo;<br /></div><div align="justify">&nbsp;</div><div align="justify">Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.<br /></div><div align="justify">&nbsp;</div><div align="justify">The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.<br /></div><div align="justify">&nbsp;</div><div align="justify">Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.<br /></div><div align="justify">&nbsp;</div><div align="justify">Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &ldquo;Election coverage in India is critical. If newspapers become biased, it&rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&rsquo;m not sure if readers are aware of this practice.&rdquo;</div>               </font>
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-Live Mint&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;
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The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;
&lt;/div&gt;
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&amp;nbsp;
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According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;
&lt;/div&gt;
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&amp;nbsp;
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&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;
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While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;
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&amp;nbsp;
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Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;
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&amp;nbsp;
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&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
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The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;
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&amp;nbsp;
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Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;
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&amp;nbsp;
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Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;
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-Live Mint

Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-Live Mint&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;&lt;/div&gt;&#039;,
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	&#039;title&#039; =&gt; &#039;Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar&#039;,
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-Live Mint&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;
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The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;
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According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
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&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;
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&amp;nbsp;
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While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;
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&amp;nbsp;
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Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;
&lt;/div&gt;
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&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;Live Mint, 2 February, 2013, http://www.livemint.com/Politics/vELIACftlZbKXmzTzpGbFP/Election-Commission-pegs-paid-news-market-at-500-crore.html&#039;,
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-Live Mint

Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-Live Mint&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;&lt;/div&gt;&#039;
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-Live Mint

Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or..."/>
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                <strong>Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar</strong></h1>
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                <div align="justify">-Live Mint<br /><br /><em>Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news<br /></em><br />The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.<br /></div><div align="justify">&nbsp;</div><div align="justify">The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&rsquo;t declared by candidates as electoral expenditure.<br /></div><div align="justify">&nbsp;</div><div align="justify">According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &ldquo;We look at a candidate&rsquo;s expenses from the point of view of expenditure that is submitted to us,&rdquo; the first EC official added.<br /></div><div align="justify">&nbsp;</div><div align="justify">While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&rdquo;<br /></div><div align="justify">&nbsp;</div><div align="justify">Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.<br /></div><div align="justify">&nbsp;</div><div align="justify">The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.<br /></div><div align="justify">&nbsp;</div><div align="justify">Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.<br /></div><div align="justify">&nbsp;</div><div align="justify">Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &ldquo;Election coverage in India is critical. If newspapers become biased, it&rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&rsquo;m not sure if readers are aware of this practice.&rdquo;</div>               </font>
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		&#039;title&#039; =&gt; &#039;Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar&#039;,
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-Live Mint&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;
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&amp;nbsp;
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The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;
&lt;/div&gt;
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&amp;nbsp;
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According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
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&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;
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&amp;nbsp;
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While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
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Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;
&lt;/div&gt;
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&amp;nbsp;
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&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;Live Mint, 2 February, 2013, http://www.livemint.com/Politics/vELIACftlZbKXmzTzpGbFP/Election-Commission-pegs-paid-news-market-at-500-crore.html&#039;,
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	&#039;articleid&#039; =&gt; (int) 19035,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar&#039;,
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-Live Mint

Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-Live Mint&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;&lt;/div&gt;&#039;,
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	&#039;id&#039; =&gt; (int) 19035,
	&#039;title&#039; =&gt; &#039;Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-Live Mint&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;Live Mint, 2 February, 2013, http://www.livemint.com/Politics/vELIACftlZbKXmzTzpGbFP/Election-Commission-pegs-paid-news-market-at-500-crore.html&#039;,
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-Live Mint

Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-Live Mint&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&amp;rsquo;t declared by candidates as electoral expenditure.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&amp;rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &amp;ldquo;We look at a candidate&amp;rsquo;s expenses from the point of view of expenditure that is submitted to us,&amp;rdquo; the first EC official added.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &amp;ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&amp;rdquo;&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&amp;rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.&lt;br /&gt;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &amp;ldquo;Election coverage in India is critical. If newspapers become biased, it&amp;rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&amp;rsquo;m not sure if readers are aware of this practice.&amp;rdquo;&lt;/div&gt;&#039;
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Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or..."/>
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                <strong>Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar</strong></h1>
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                <div align="justify">-Live Mint<br /><br /><em>Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news<br /></em><br />The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.<br /></div><div align="justify">&nbsp;</div><div align="justify">The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&rsquo;t declared by candidates as electoral expenditure.<br /></div><div align="justify">&nbsp;</div><div align="justify">According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &ldquo;We look at a candidate&rsquo;s expenses from the point of view of expenditure that is submitted to us,&rdquo; the first EC official added.<br /></div><div align="justify">&nbsp;</div><div align="justify">While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&rdquo;<br /></div><div align="justify">&nbsp;</div><div align="justify">Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.<br /></div><div align="justify">&nbsp;</div><div align="justify">The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.<br /></div><div align="justify">&nbsp;</div><div align="justify">Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.<br /></div><div align="justify">&nbsp;</div><div align="justify">Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &ldquo;Election coverage in India is critical. If newspapers become biased, it&rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&rsquo;m not sure if readers are aware of this practice.&rdquo;</div>               </font>
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-Live Mint<br />
<br />
<em>Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news<br />
</em><br />
The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.<br />
</div>
<div align="justify">
&nbsp;
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<div align="justify">
The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&rsquo;t declared by candidates as electoral expenditure.<br />
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&nbsp;
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According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.<br />
</div>
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&nbsp;
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&ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &ldquo;We look at a candidate&rsquo;s expenses from the point of view of expenditure that is submitted to us,&rdquo; the first EC official added.<br />
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&nbsp;
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While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&rdquo;<br />
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<div align="justify">
&nbsp;
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Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.<br />
</div>
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&nbsp;
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&ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.<br />
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&nbsp;
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The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.<br />
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&nbsp;
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Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.<br />
</div>
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&nbsp;
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<div align="justify">
Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &ldquo;Election coverage in India is critical. If newspapers become biased, it&rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&rsquo;m not sure if readers are aware of this practice.&rdquo;
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-Live Mint

Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or...',
	'disp' => '<div align="justify">-Live Mint<br /><br /><em>Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news<br /></em><br />The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.<br /></div><div align="justify">&nbsp;</div><div align="justify">The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&rsquo;t declared by candidates as electoral expenditure.<br /></div><div align="justify">&nbsp;</div><div align="justify">According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &ldquo;We look at a candidate&rsquo;s expenses from the point of view of expenditure that is submitted to us,&rdquo; the first EC official added.<br /></div><div align="justify">&nbsp;</div><div align="justify">While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&rdquo;<br /></div><div align="justify">&nbsp;</div><div align="justify">Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.<br /></div><div align="justify">&nbsp;</div><div align="justify">The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.<br /></div><div align="justify">&nbsp;</div><div align="justify">Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.<br /></div><div align="justify">&nbsp;</div><div align="justify">Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &ldquo;Election coverage in India is critical. If newspapers become biased, it&rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&rsquo;m not sure if readers are aware of this practice.&rdquo;</div>',
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	'title' => 'Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar',
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	'description' => '<div align="justify">
-Live Mint<br />
<br />
<em>Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news<br />
</em><br />
The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.<br />
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&rsquo;t declared by candidates as electoral expenditure.<br />
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.<br />
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
&ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &ldquo;We look at a candidate&rsquo;s expenses from the point of view of expenditure that is submitted to us,&rdquo; the first EC official added.<br />
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&rdquo;<br />
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.<br />
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
&ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.<br />
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.<br />
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.<br />
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &ldquo;Election coverage in India is critical. If newspapers become biased, it&rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&rsquo;m not sure if readers are aware of this practice.&rdquo;
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$metaTitle = 'LATEST NEWS UPDATES | Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar'
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-Live Mint

Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news

The Election Commission of India (EC) has estimated the market in so-called paid news, or...'
$disp = '<div align="justify">-Live Mint<br /><br /><em>Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news<br /></em><br />The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.<br /></div><div align="justify">&nbsp;</div><div align="justify">The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn&rsquo;t declared by candidates as electoral expenditure.<br /></div><div align="justify">&nbsp;</div><div align="justify">According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,&rdquo; said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. &ldquo;We look at a candidate&rsquo;s expenses from the point of view of expenditure that is submitted to us,&rdquo; the first EC official added.<br /></div><div align="justify">&nbsp;</div><div align="justify">While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, &ldquo;As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.&rdquo;<br /></div><div align="justify">&nbsp;</div><div align="justify">Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.<br /></div><div align="justify">&nbsp;</div><div align="justify">&ldquo;As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,&rdquo; Sampath said. PCI chairman Markandey Katju declined to comment on the story.<br /></div><div align="justify">&nbsp;</div><div align="justify">The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.<br /></div><div align="justify">&nbsp;</div><div align="justify">Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.<br /></div><div align="justify">&nbsp;</div><div align="justify">Mona Jain, chief executive at media buying agency VivaKi Exchange, said: &ldquo;Election coverage in India is critical. If newspapers become biased, it&rsquo;s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I&rsquo;m not sure if readers are aware of this practice.&rdquo;</div>'
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Election Commission pegs paid news market at Rs.500 crore-Vidhi Choudhary and Utpal Bhaskar

-Live Mint Of the total amount paid to media firms (around 40% of the poll expenses of parties), the EC estimates half to be towards paid news The Election Commission of India (EC) has estimated the market in so-called paid news, or political advertising masquerading as journalism, at as much as `500 crore.   The move is likely to buttress demands for greater scrutiny of election expenses. EC has been seeking to crack down on paid news as some politicians have been using the ruse to escape limits on poll spending. Apart from misleading voters during polls, the expense isn’t declared by candidates as electoral expenditure.   According to EC, around 40% of the election expenditure of political parties is earmarked towards publicity that includes media advertisements. Of the total amount paid to media firms, EC estimates half to be towards paid news.   “According to our internal assessment, we peg the paid news market in the country in the range of `400 crore to `500 crore. This is purely the paid news value and is not reflective of media advertising by political parties or candidates,” said a senior EC official requesting anonymity. Another EC official confirmed the internal estimates. “We look at a candidate’s expenses from the point of view of expenditure that is submitted to us,” the first EC official added.   While V.S. Sampath, chief election commissioner, declined to comment on the market valuation, he said, “As of today, paid news is not an electoral offence. This is the legal position. We have already proposed to the law ministry to make it an electoral offence. We are dealing with it from the point of expenditure.”   Earlier this week, The Hindu reported that several poll candidates had admitted to EC that they had paid newspapers for advertisements masquerading as news. The report added that none of the newspapers questioned by the Press Council of India (PCI) some time ago regarding election-related paid news admitted any guilt.   “As far as the media is concerned, PCI is a competent body to deal with any deviations. We refer such issues to the PCI,” Sampath said. PCI chairman Markandey Katju declined to comment on the story.   The paid news controversy gained momentum after The Hindu reported on 30 November 2009 that then Maharashtra chief minister Ashok Chavan had uitilized such advertising during his 2009 election campaign. The other high-profile case of paid news involves former Jharkhand chief minister Madhu Koda.   Under sections of the Representation of the People Act, a candidate is required to maintain an account of election expenses and ensure these do not exceed the prescribed limit. A candidate has to file expenses with EC within 30 days from the date of declaration of election results. If the expenditure is mis-stated, a candidate can be served a notice and disqualified for three years. If already elected by the time the scrutiny is complete, the person may lose the seat.   Mona Jain, chief executive at media buying agency VivaKi Exchange, said: “Election coverage in India is critical. If newspapers become biased, it’s bound to make readers sceptical and their loyalty will dwindle. However, since the manner in which this works is very covert, I’m not sure if readers are aware of this practice.”