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Resource centre on India's rural distress
 
 

Fooling the reader: How Indian papers and magazines disguise ads as news -Tanishka Sodhi

-Newslaundry.com

India Today’s ‘Focus’ and ‘Impact’ features are a case in point.

If it looks like a news report, reads like a news report and is bundled with several other news reports, it must be a news report. Right?

Wrong.

It could as easily be an advertisement, only you wouldn’t notice if you don’t pay close attention. And that is really the idea: the ad is packaged as a report so you wouldn’t realise that it is, well, an ad.

Ads disguised as news reports are called advertorials in the legacy media and native ads in digital media. In both, they have made the wall between advertising and editorial departments porous, raising serious ethical questions.

Please click here to read more.