Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
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Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

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    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047def71761-trace').style.display = (document.getElementById('cakeErr68047def71761-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr68047def71761-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047def71761-code').style.display = (document.getElementById('cakeErr68047def71761-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr68047def71761-context').style.display = (document.getElementById('cakeErr68047def71761-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr68047def71761-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr68047def71761-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
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		&#039;title&#039; =&gt; &#039;For cheaper drug options, send SMS-Rupali Mukherjee&#039;,
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		&#039;description&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;
-The Times of India
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&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Sometimes, the price differential between two alternatives of the same medicine is huge&amp;mdash;up to 10-15 times.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;quot;This service would help a patient choose the cheapest alternative available,&amp;quot; an industry source said.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person&#039;s physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.
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Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;-The Times of India&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Sometimes, the price differential between two alternatives of the same medicine is huge&amp;mdash;up to 10-15 times.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;quot;This service would help a patient choose the cheapest alternative available,&amp;quot; an industry source said.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person&#039;s physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.&lt;/div&gt;&#039;,
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-The Times of India
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Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.
&lt;/div&gt;
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&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Sometimes, the price differential between two alternatives of the same medicine is huge&amp;mdash;up to 10-15 times.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
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&amp;quot;This service would help a patient choose the cheapest alternative available,&amp;quot; an industry source said.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person&#039;s physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.
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&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
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However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.
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-The Times of India





Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched...&#039;
$disp = &#039;&lt;div style=&quot;text-align: justify&quot;&gt;-The Times of India&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Sometimes, the price differential between two alternatives of the same medicine is huge&amp;mdash;up to 10-15 times.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;quot;This service would help a patient choose the cheapest alternative available,&amp;quot; an industry source said.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person&#039;s physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.&lt;/div&gt;&#039;
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$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
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Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
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-The Times of India





Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched..."/>
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                <strong>For cheaper drug options, send SMS-Rupali Mukherjee</strong></h1>
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                <div style="text-align: justify">-The Times of India</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Sometimes, the price differential between two alternatives of the same medicine is huge&mdash;up to 10-15 times.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&quot;This service would help a patient choose the cheapest alternative available,&quot; an industry source said.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person's physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.</div>               </font>
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-The Times of India
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Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.
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Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.
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-The Times of India
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Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.
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&lt;br /&gt;
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&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Sometimes, the price differential between two alternatives of the same medicine is huge&amp;mdash;up to 10-15 times.
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&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
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&amp;quot;This service would help a patient choose the cheapest alternative available,&amp;quot; an industry source said.
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&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
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&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
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&lt;div style=&quot;text-align: justify&quot;&gt;
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&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
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&lt;div style=&quot;text-align: justify&quot;&gt;
Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.
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&lt;br /&gt;
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                <strong>For cheaper drug options, send SMS-Rupali Mukherjee</strong></h1>
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                <div style="text-align: justify">-The Times of India</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Sometimes, the price differential between two alternatives of the same medicine is huge&mdash;up to 10-15 times.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&quot;This service would help a patient choose the cheapest alternative available,&quot; an industry source said.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person's physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.</div>               </font>
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Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.
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There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person&#039;s physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.
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Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.
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Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.
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	&#039;disp&#039; =&gt; &#039;&lt;div style=&quot;text-align: justify&quot;&gt;-The Times of India&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Sometimes, the price differential between two alternatives of the same medicine is huge&amp;mdash;up to 10-15 times.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&amp;quot;This service would help a patient choose the cheapest alternative available,&amp;quot; an industry source said.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person&#039;s physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: justify&quot;&gt;However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.&lt;/div&gt;&#039;,
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-The Times of India
&lt;/div&gt;
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&lt;br /&gt;
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&lt;div style=&quot;text-align: justify&quot;&gt;
Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.
&lt;/div&gt;
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&lt;br /&gt;
&lt;/div&gt;
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Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Sometimes, the price differential between two alternatives of the same medicine is huge&amp;mdash;up to 10-15 times.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&amp;quot;This service would help a patient choose the cheapest alternative available,&amp;quot; an industry source said.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person&#039;s physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
&lt;br /&gt;
&lt;/div&gt;
&lt;div style=&quot;text-align: justify&quot;&gt;
However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.
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-The Times of India





Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched...&#039;
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-The Times of India





Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched..."/>
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                <strong>For cheaper drug options, send SMS-Rupali Mukherjee</strong></h1>
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                <div style="text-align: justify">-The Times of India</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Sometimes, the price differential between two alternatives of the same medicine is huge&mdash;up to 10-15 times.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&quot;This service would help a patient choose the cheapest alternative available,&quot; an industry source said.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person's physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.</div>               </font>
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-The Times of India
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<br />
</div>
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Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.
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<div style="text-align: justify">
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Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).
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<br />
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Sometimes, the price differential between two alternatives of the same medicine is huge&mdash;up to 10-15 times.
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<br />
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&quot;This service would help a patient choose the cheapest alternative available,&quot; an industry source said.
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<br />
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The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.
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<div style="text-align: justify">
<br />
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There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person's physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.
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<div style="text-align: justify">
<br />
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Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.
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-The Times of India





Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched...',
	'disp' => '<div style="text-align: justify">-The Times of India</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Sometimes, the price differential between two alternatives of the same medicine is huge&mdash;up to 10-15 times.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&quot;This service would help a patient choose the cheapest alternative available,&quot; an industry source said.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person's physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.</div>',
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	'title' => 'For cheaper drug options, send SMS-Rupali Mukherjee',
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-The Times of India
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Sometimes, the price differential between two alternatives of the same medicine is huge&mdash;up to 10-15 times.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
&quot;This service would help a patient choose the cheapest alternative available,&quot; an industry source said.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person's physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.
</div>
<div style="text-align: justify">
<br />
</div>
<div style="text-align: justify">
However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.
</div>',
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-The Times of India





Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched...'
$disp = '<div style="text-align: justify">-The Times of India</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Sometimes, the price differential between two alternatives of the same medicine is huge&mdash;up to 10-15 times.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&quot;This service would help a patient choose the cheapest alternative available,&quot; an industry source said.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person's physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.</div>'
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For cheaper drug options, send SMS-Rupali Mukherjee

-The Times of India Some good news for consumers might be at hand. You would soon be able to find the most affordable alternative to the medicine prescribed by your doctor through an SMS-based service. The service, expected to be launched by the government in August, will be available throughout the country. Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill). Sometimes, the price differential between two alternatives of the same medicine is huge—up to 10-15 times. "This service would help a patient choose the cheapest alternative available," an industry source said. The government plans to cover at least two-thirds of the prescription market through this scheme, which would include all widely used therapies like anti-infectives, painkillers, respiratory and gastro-intestinal drugs. There would, however, be riders. The government will set in filters where options may not be available. These would include cases where the person is suffering from serious ailments, and certain lifestyle diseases like diabetes where the medicine and dose vary according to the person's physiological conditions. Also, there could be riders specifying that the alternative offered has to be from large companies with a national presence. Though consumers are price-sensitive, they may not be aware of cheaper options which exist for a particular drug. The SMS programme will arm the consumer with cheaper options. Industry sources said the contract for managing the service has been allotted to a Delhi-based firm, and the model for operating the service is being finalized. However, similar consumer initiatives of the government in the past have not met with much success. A few years ago, the government had launched a 24x7 helpline where a consumer could complain of being overcharged by a chemist. It also gave consumers information on essential medicines and their prices, besides helping them locate a cheaper generic version if an expensive, branded version had been prescribed.