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Govt bans practice of dual MRP at airports, malls -Bella Jaisinghani

-The Times of India

MUMBAI: The Union ministry of consumer affairs on Thursday decided to ban the 'dual' MRP policy, a practice through which sellers charge a higher MRP for their products in certain spaces like malls, airports and hotels.

As per the order, which comes into force starting January 1, 2018, companies will not be allowed to charge a different price for water, soft drinks or snacks at premium locations.

The decision was taken after an appeal made by the department of legal metrology of Maharashtra (LMO).

The LMO cracked the whip on high profile manufacturers for charging a higher MRP at malls, upmarket restaurants, hotels and airports.

It was observed that the quality, quantity and weight of these products were exactly the same as the ones sold by common kirana stores at a lower price. In view of the new order, the LMO has now issued fresh notices to companies like Coca Cola, Pepsi, Red Bull, Eureka Forbes, Flipkart, Amazon to desist from the practice of dual MRP and follow mandatory declaration norms for packaged commodities.

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