Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 73,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'catslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 73,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'latest-news-updates/health-tips-for-caller-tunes-21917/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/latest-news-updates/health-tips-for-caller-tunes-21917/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'catslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 74,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'artileslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 74,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'latest-news-updates/health-tips-for-caller-tunes-21917/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/latest-news-updates/health-tips-for-caller-tunes-21917/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'artileslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

            } else {
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ec979f19246-trace').style.display = (document.getElementById('cakeErr67ec979f19246-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67ec979f19246-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ec979f19246-code').style.display = (document.getElementById('cakeErr67ec979f19246-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ec979f19246-context').style.display = (document.getElementById('cakeErr67ec979f19246-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67ec979f19246-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67ec979f19246-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 21769,
		&#039;title&#039; =&gt; &#039;Health tips for caller tunes&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Telegraph
&lt;/div&gt;
&lt;p align=&quot;justify&quot;&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;
&lt;/p&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Telegraph, 12 July, 2013, http://www.telegraphindia.com/1130712/jsp/nation/story_17109007.jsp#.Ud_H26zcjco&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 16,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;health-tips-for-caller-tunes-21917&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 21917,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 21769,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | Health tips for caller tunes&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;Health,mobile phones&#039;,
	&#039;metaDesc&#039; =&gt; &#039;
-The Telegraph



New Delhi: The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.


The global health agency today launched...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;/div&gt;&lt;p align=&quot;justify&quot;&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;&lt;/p&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 21769,
	&#039;title&#039; =&gt; &#039;Health tips for caller tunes&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Telegraph
&lt;/div&gt;
&lt;p align=&quot;justify&quot;&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;
&lt;/p&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Telegraph, 12 July, 2013, http://www.telegraphindia.com/1130712/jsp/nation/story_17109007.jsp#.Ud_H26zcjco&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 16,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;health-tips-for-caller-tunes-21917&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 21917,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {},
		(int) 1 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 21769
$metaTitle = &#039;LATEST NEWS UPDATES | Health tips for caller tunes&#039;
$metaKeywords = &#039;Health,mobile phones&#039;
$metaDesc = &#039;
-The Telegraph



New Delhi: The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.


The global health agency today launched...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;/div&gt;&lt;p align=&quot;justify&quot;&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;&lt;/p&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/health-tips-for-caller-tunes-21917.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>LATEST NEWS UPDATES | Health tips for caller tunes | Im4change.org</title>
    <meta name="description" content="
-The Telegraph



New Delhi: The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.


The global health agency today launched..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Health tips for caller tunes</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <div align="justify">-The Telegraph</div><p align="justify"><br /><em>New Delhi: </em>The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.</p><p align="justify">The global health agency today launched what is being dubbed as the world's first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.</p><p align="justify">Amitabh Bachchan's deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.</p><p align="justify">Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.</p><p align="justify">&quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&quot; Nata Menabde, WHO's representative in India said at the launch. &quot;This has never been done before,&quot; she said.</p><p align="justify">Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.</p><p align="justify">The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.</p><p align="justify">&quot;What callers will hear are not boring prescriptive messages,&quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &quot;There'll be elements of entertainment in each caller tune,&quot; she told The Telegraph.</p><p align="justify">Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.</p><p align="justify">&quot;I think this is a good initiative,&quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.</p><p align="justify">&quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&quot; Reddy told The Telegraph.</p><p align="justify">The WHO is hoping the caller tune campaign will expand over time and complement the government's national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.</p><p align="justify">The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.</p><p align="justify">&quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&quot; Menabde said.</p><p align="justify">Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.</p><p align="justify">While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.</p><p align="justify">&quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&quot;</p>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$maxBufferLength = (int) 8192
$file = '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php'
$line = (int) 853
$message = 'Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853'
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 48
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 148]
Code Context
            $response->getStatusCode(),

            ($reasonPhrase ? ' ' . $reasonPhrase : '')

        ));
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ec979f19246-trace').style.display = (document.getElementById('cakeErr67ec979f19246-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67ec979f19246-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ec979f19246-code').style.display = (document.getElementById('cakeErr67ec979f19246-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ec979f19246-context').style.display = (document.getElementById('cakeErr67ec979f19246-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67ec979f19246-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67ec979f19246-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 21769,
		&#039;title&#039; =&gt; &#039;Health tips for caller tunes&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Telegraph
&lt;/div&gt;
&lt;p align=&quot;justify&quot;&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;
&lt;/p&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Telegraph, 12 July, 2013, http://www.telegraphindia.com/1130712/jsp/nation/story_17109007.jsp#.Ud_H26zcjco&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 16,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;health-tips-for-caller-tunes-21917&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 21917,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 21769,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | Health tips for caller tunes&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;Health,mobile phones&#039;,
	&#039;metaDesc&#039; =&gt; &#039;
-The Telegraph



New Delhi: The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.


The global health agency today launched...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;/div&gt;&lt;p align=&quot;justify&quot;&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;&lt;/p&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 21769,
	&#039;title&#039; =&gt; &#039;Health tips for caller tunes&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Telegraph
&lt;/div&gt;
&lt;p align=&quot;justify&quot;&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;
&lt;/p&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Telegraph, 12 July, 2013, http://www.telegraphindia.com/1130712/jsp/nation/story_17109007.jsp#.Ud_H26zcjco&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 16,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;health-tips-for-caller-tunes-21917&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 21917,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {},
		(int) 1 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 21769
$metaTitle = &#039;LATEST NEWS UPDATES | Health tips for caller tunes&#039;
$metaKeywords = &#039;Health,mobile phones&#039;
$metaDesc = &#039;
-The Telegraph



New Delhi: The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.


The global health agency today launched...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;/div&gt;&lt;p align=&quot;justify&quot;&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;&lt;/p&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/health-tips-for-caller-tunes-21917.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>LATEST NEWS UPDATES | Health tips for caller tunes | Im4change.org</title>
    <meta name="description" content="
-The Telegraph



New Delhi: The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.


The global health agency today launched..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Health tips for caller tunes</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <div align="justify">-The Telegraph</div><p align="justify"><br /><em>New Delhi: </em>The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.</p><p align="justify">The global health agency today launched what is being dubbed as the world's first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.</p><p align="justify">Amitabh Bachchan's deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.</p><p align="justify">Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.</p><p align="justify">&quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&quot; Nata Menabde, WHO's representative in India said at the launch. &quot;This has never been done before,&quot; she said.</p><p align="justify">Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.</p><p align="justify">The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.</p><p align="justify">&quot;What callers will hear are not boring prescriptive messages,&quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &quot;There'll be elements of entertainment in each caller tune,&quot; she told The Telegraph.</p><p align="justify">Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.</p><p align="justify">&quot;I think this is a good initiative,&quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.</p><p align="justify">&quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&quot; Reddy told The Telegraph.</p><p align="justify">The WHO is hoping the caller tune campaign will expand over time and complement the government's national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.</p><p align="justify">The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.</p><p align="justify">&quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&quot; Menabde said.</p><p align="justify">Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.</p><p align="justify">While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.</p><p align="justify">&quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&quot;</p>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$reasonPhrase = 'OK'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitStatusLine() - CORE/src/Http/ResponseEmitter.php, line 148
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 54
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 181]
Code Context
                    $value

                ), $first);

                $first = false;
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ec979f19246-trace').style.display = (document.getElementById('cakeErr67ec979f19246-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67ec979f19246-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ec979f19246-code').style.display = (document.getElementById('cakeErr67ec979f19246-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ec979f19246-context').style.display = (document.getElementById('cakeErr67ec979f19246-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67ec979f19246-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67ec979f19246-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 21769,
		&#039;title&#039; =&gt; &#039;Health tips for caller tunes&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Telegraph
&lt;/div&gt;
&lt;p align=&quot;justify&quot;&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;
&lt;/p&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Telegraph, 12 July, 2013, http://www.telegraphindia.com/1130712/jsp/nation/story_17109007.jsp#.Ud_H26zcjco&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 16,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;health-tips-for-caller-tunes-21917&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 21917,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 21769,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | Health tips for caller tunes&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;Health,mobile phones&#039;,
	&#039;metaDesc&#039; =&gt; &#039;
-The Telegraph



New Delhi: The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.


The global health agency today launched...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;/div&gt;&lt;p align=&quot;justify&quot;&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;&lt;/p&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 21769,
	&#039;title&#039; =&gt; &#039;Health tips for caller tunes&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Telegraph
&lt;/div&gt;
&lt;p align=&quot;justify&quot;&gt;
&lt;br /&gt;
&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;
&lt;/p&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Telegraph, 12 July, 2013, http://www.telegraphindia.com/1130712/jsp/nation/story_17109007.jsp#.Ud_H26zcjco&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 16,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;health-tips-for-caller-tunes-21917&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 21917,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {},
		(int) 1 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 21769
$metaTitle = &#039;LATEST NEWS UPDATES | Health tips for caller tunes&#039;
$metaKeywords = &#039;Health,mobile phones&#039;
$metaDesc = &#039;
-The Telegraph



New Delhi: The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.


The global health agency today launched...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;/div&gt;&lt;p align=&quot;justify&quot;&gt;&lt;br /&gt;&lt;em&gt;New Delhi: &lt;/em&gt;The World Health Organisation wants India&#039;s public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India&#039;s entertainment industry.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The global health agency today launched what is being dubbed as the world&#039;s first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Amitabh Bachchan&#039;s deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&amp;quot; Nata Menabde, WHO&#039;s representative in India said at the launch. &amp;quot;This has never been done before,&amp;quot; she said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;What callers will hear are not boring prescriptive messages,&amp;quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &amp;quot;There&#039;ll be elements of entertainment in each caller tune,&amp;quot; she told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;I think this is a good initiative,&amp;quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&amp;quot; Reddy told The Telegraph.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The WHO is hoping the caller tune campaign will expand over time and complement the government&#039;s national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&amp;quot; Menabde said.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.&lt;/p&gt;&lt;p align=&quot;justify&quot;&gt;&amp;quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&amp;quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &amp;quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&amp;quot;&lt;/p&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/health-tips-for-caller-tunes-21917.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>LATEST NEWS UPDATES | Health tips for caller tunes | Im4change.org</title>
    <meta name="description" content="
-The Telegraph



New Delhi: The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.


The global health agency today launched..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Health tips for caller tunes</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <div align="justify">-The Telegraph</div><p align="justify"><br /><em>New Delhi: </em>The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.</p><p align="justify">The global health agency today launched what is being dubbed as the world's first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.</p><p align="justify">Amitabh Bachchan's deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.</p><p align="justify">Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.</p><p align="justify">&quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&quot; Nata Menabde, WHO's representative in India said at the launch. &quot;This has never been done before,&quot; she said.</p><p align="justify">Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.</p><p align="justify">The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.</p><p align="justify">&quot;What callers will hear are not boring prescriptive messages,&quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &quot;There'll be elements of entertainment in each caller tune,&quot; she told The Telegraph.</p><p align="justify">Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.</p><p align="justify">&quot;I think this is a good initiative,&quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.</p><p align="justify">&quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&quot; Reddy told The Telegraph.</p><p align="justify">The WHO is hoping the caller tune campaign will expand over time and complement the government's national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.</p><p align="justify">The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.</p><p align="justify">&quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&quot; Menabde said.</p><p align="justify">Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.</p><p align="justify">While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.</p><p align="justify">&quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&quot;</p>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$cookies = []
$values = [
	(int) 0 => 'text/html; charset=UTF-8'
]
$name = 'Content-Type'
$first = true
$value = 'text/html; charset=UTF-8'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitHeaders() - CORE/src/Http/ResponseEmitter.php, line 181
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 55
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

<head>

    <link rel="canonical" href="<?php echo Configure::read('SITE_URL'); ?><?php echo $urlPrefix;?><?php echo $article_current->category->slug; ?>/<?php echo $article_current->seo_url; ?>.html"/>

    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>

$viewFile = '/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp'
$dataForView = [
	'article_current' => object(App\Model\Entity\Article) {

		'id' => (int) 21769,
		'title' => 'Health tips for caller tunes',
		'subheading' => '',
		'description' => '<div align="justify">
-The Telegraph
</div>
<p align="justify">
<br />
<em>New Delhi: </em>The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.
</p>
<p align="justify">
The global health agency today launched what is being dubbed as the world's first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.
</p>
<p align="justify">
Amitabh Bachchan's deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.
</p>
<p align="justify">
Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.
</p>
<p align="justify">
&quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&quot; Nata Menabde, WHO's representative in India said at the launch. &quot;This has never been done before,&quot; she said.
</p>
<p align="justify">
Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.
</p>
<p align="justify">
The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.
</p>
<p align="justify">
&quot;What callers will hear are not boring prescriptive messages,&quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &quot;There'll be elements of entertainment in each caller tune,&quot; she told The Telegraph.
</p>
<p align="justify">
Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.
</p>
<p align="justify">
&quot;I think this is a good initiative,&quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.
</p>
<p align="justify">
&quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&quot; Reddy told The Telegraph.
</p>
<p align="justify">
The WHO is hoping the caller tune campaign will expand over time and complement the government's national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.
</p>
<p align="justify">
The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.
</p>
<p align="justify">
&quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&quot; Menabde said.
</p>
<p align="justify">
Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.
</p>
<p align="justify">
While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.
</p>
<p align="justify">
&quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&quot;
</p>',
		'credit_writer' => 'The Telegraph, 12 July, 2013, http://www.telegraphindia.com/1130712/jsp/nation/story_17109007.jsp#.Ud_H26zcjco',
		'article_img' => '',
		'article_img_thumb' => '',
		'status' => (int) 1,
		'show_on_home' => (int) 1,
		'lang' => 'EN',
		'category_id' => (int) 16,
		'tag_keyword' => '',
		'seo_url' => 'health-tips-for-caller-tunes-21917',
		'meta_title' => null,
		'meta_keywords' => null,
		'meta_description' => null,
		'noindex' => (int) 0,
		'publish_date' => object(Cake\I18n\FrozenDate) {},
		'most_visit_section_id' => null,
		'article_big_img' => null,
		'liveid' => (int) 21917,
		'created' => object(Cake\I18n\FrozenTime) {},
		'modified' => object(Cake\I18n\FrozenTime) {},
		'edate' => '',
		'tags' => [
			[maximum depth reached]
		],
		'category' => object(App\Model\Entity\Category) {},
		'[new]' => false,
		'[accessible]' => [
			[maximum depth reached]
		],
		'[dirty]' => [[maximum depth reached]],
		'[original]' => [[maximum depth reached]],
		'[virtual]' => [[maximum depth reached]],
		'[hasErrors]' => false,
		'[errors]' => [[maximum depth reached]],
		'[invalid]' => [[maximum depth reached]],
		'[repository]' => 'Articles'
	
	},
	'articleid' => (int) 21769,
	'metaTitle' => 'LATEST NEWS UPDATES | Health tips for caller tunes',
	'metaKeywords' => 'Health,mobile phones',
	'metaDesc' => '
-The Telegraph



New Delhi: The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.


The global health agency today launched...',
	'disp' => '<div align="justify">-The Telegraph</div><p align="justify"><br /><em>New Delhi: </em>The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.</p><p align="justify">The global health agency today launched what is being dubbed as the world's first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.</p><p align="justify">Amitabh Bachchan's deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.</p><p align="justify">Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.</p><p align="justify">&quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&quot; Nata Menabde, WHO's representative in India said at the launch. &quot;This has never been done before,&quot; she said.</p><p align="justify">Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.</p><p align="justify">The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.</p><p align="justify">&quot;What callers will hear are not boring prescriptive messages,&quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &quot;There'll be elements of entertainment in each caller tune,&quot; she told The Telegraph.</p><p align="justify">Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.</p><p align="justify">&quot;I think this is a good initiative,&quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.</p><p align="justify">&quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&quot; Reddy told The Telegraph.</p><p align="justify">The WHO is hoping the caller tune campaign will expand over time and complement the government's national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.</p><p align="justify">The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.</p><p align="justify">&quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&quot; Menabde said.</p><p align="justify">Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.</p><p align="justify">While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.</p><p align="justify">&quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&quot;</p>',
	'lang' => 'English',
	'SITE_URL' => 'https://im4change.in/',
	'site_title' => 'im4change',
	'adminprix' => 'admin'
]
$article_current = object(App\Model\Entity\Article) {

	'id' => (int) 21769,
	'title' => 'Health tips for caller tunes',
	'subheading' => '',
	'description' => '<div align="justify">
-The Telegraph
</div>
<p align="justify">
<br />
<em>New Delhi: </em>The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.
</p>
<p align="justify">
The global health agency today launched what is being dubbed as the world's first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.
</p>
<p align="justify">
Amitabh Bachchan's deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.
</p>
<p align="justify">
Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.
</p>
<p align="justify">
&quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&quot; Nata Menabde, WHO's representative in India said at the launch. &quot;This has never been done before,&quot; she said.
</p>
<p align="justify">
Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.
</p>
<p align="justify">
The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.
</p>
<p align="justify">
&quot;What callers will hear are not boring prescriptive messages,&quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &quot;There'll be elements of entertainment in each caller tune,&quot; she told The Telegraph.
</p>
<p align="justify">
Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.
</p>
<p align="justify">
&quot;I think this is a good initiative,&quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.
</p>
<p align="justify">
&quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&quot; Reddy told The Telegraph.
</p>
<p align="justify">
The WHO is hoping the caller tune campaign will expand over time and complement the government's national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.
</p>
<p align="justify">
The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.
</p>
<p align="justify">
&quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&quot; Menabde said.
</p>
<p align="justify">
Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.
</p>
<p align="justify">
While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.
</p>
<p align="justify">
&quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&quot;
</p>',
	'credit_writer' => 'The Telegraph, 12 July, 2013, http://www.telegraphindia.com/1130712/jsp/nation/story_17109007.jsp#.Ud_H26zcjco',
	'article_img' => '',
	'article_img_thumb' => '',
	'status' => (int) 1,
	'show_on_home' => (int) 1,
	'lang' => 'EN',
	'category_id' => (int) 16,
	'tag_keyword' => '',
	'seo_url' => 'health-tips-for-caller-tunes-21917',
	'meta_title' => null,
	'meta_keywords' => null,
	'meta_description' => null,
	'noindex' => (int) 0,
	'publish_date' => object(Cake\I18n\FrozenDate) {},
	'most_visit_section_id' => null,
	'article_big_img' => null,
	'liveid' => (int) 21917,
	'created' => object(Cake\I18n\FrozenTime) {},
	'modified' => object(Cake\I18n\FrozenTime) {},
	'edate' => '',
	'tags' => [
		(int) 0 => object(Cake\ORM\Entity) {},
		(int) 1 => object(Cake\ORM\Entity) {}
	],
	'category' => object(App\Model\Entity\Category) {},
	'[new]' => false,
	'[accessible]' => [
		'*' => true,
		'id' => false
	],
	'[dirty]' => [],
	'[original]' => [],
	'[virtual]' => [],
	'[hasErrors]' => false,
	'[errors]' => [],
	'[invalid]' => [],
	'[repository]' => 'Articles'

}
$articleid = (int) 21769
$metaTitle = 'LATEST NEWS UPDATES | Health tips for caller tunes'
$metaKeywords = 'Health,mobile phones'
$metaDesc = '
-The Telegraph



New Delhi: The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.


The global health agency today launched...'
$disp = '<div align="justify">-The Telegraph</div><p align="justify"><br /><em>New Delhi: </em>The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry.</p><p align="justify">The global health agency today launched what is being dubbed as the world's first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors.</p><p align="justify">Amitabh Bachchan's deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle.</p><p align="justify">Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day.</p><p align="justify">&quot;We thought we should use this (caller tunes) medium for something that will be very useful to the public,&quot; Nata Menabde, WHO's representative in India said at the launch. &quot;This has never been done before,&quot; she said.</p><p align="justify">Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes.</p><p align="justify">The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country.</p><p align="justify">&quot;What callers will hear are not boring prescriptive messages,&quot; said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. &quot;There'll be elements of entertainment in each caller tune,&quot; she told The Telegraph.</p><p align="justify">Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said.</p><p align="justify">&quot;I think this is a good initiative,&quot; said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi.</p><p align="justify">&quot;Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour,&quot; Reddy told The Telegraph.</p><p align="justify">The WHO is hoping the caller tune campaign will expand over time and complement the government's national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010.</p><p align="justify">The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases.</p><p align="justify">&quot;Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign,&quot; Menabde said.</p><p align="justify">Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future.</p><p align="justify">While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million.</p><p align="justify">&quot;The ring-back tones penetration is relatively high in India as compared to most of western nations,&quot; said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. &quot;This makes ring-back tones an appropriate technology for mass dissemination of messages.&quot;</p>'
$lang = 'English'
$SITE_URL = 'https://im4change.in/'
$site_title = 'im4change'
$adminprix = 'admin'

include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51

Health tips for caller tunes

-The Telegraph New Delhi: The World Health Organisation wants India's public to give up Bollywood songs as caller tunes on their mobile phones and replace them with short health messages from superstars of India's entertainment industry. The global health agency today launched what is being dubbed as the world's first attempt to promote health campaigns via caller tunes, drawing on the voices of 10 personalities from Bollywood and other entertainment sectors. Amitabh Bachchan's deep baritone will caution callers about high blood pressure, television comedian Cyrus Broacha will urge people to find ways to reduce stress, and playback singer Shaan will sing a short anti-tobacco jingle. Industry executives estimate that about 40 million mobile phone users across India are active with caller tunes, also called ring-back tones - using anything from Bollywood songs to jokes to movie dialogues. The executives say mobile phone users on average receive between five and 15 calls a day. "We thought we should use this (caller tunes) medium for something that will be very useful to the public," Nata Menabde, WHO's representative in India said at the launch. "This has never been done before," she said. Minutes after the launch, university students armed with posters and face-masks of the 10 celebrities fanned out across a large mall in the capital urging members of the public to pick one of the new caller tunes. Mobile phone users may select the caller tune of their choice from the website www.donateyourcallertune.in and download it. Callers to such mobile phones would hear a health message instead of standard ring tones or other caller tunes. The messages contained in the caller tunes are intended to get people to alter behaviour and lifestyle and reduce the risk of several non-communicable diseases such as diabetes, heart disease, stroke or cancer. Public health experts estimate that non-communicable diseases account for nearly 53 per cent of deaths in the country. "What callers will hear are not boring prescriptive messages," said Seema Sood, director with Leo Burnett, the advertising agency whose teams in Mumbai and New Delhi conceptualised the campaign. "There'll be elements of entertainment in each caller tune," she told The Telegraph. Five mobile phone service providers (Aircel, Airtel, BSNL, Tata Docomo, and Uninor) have already agreed to make available these caller tunes to their customers, while a sixth service provider (Vodafone) is expected to join the club soon, a senior WHO official said. "I think this is a good initiative," said K. Srinath Reddy, a senior cardiologist and president of the Public Health Foundation of India, an academic institution in New Delhi. "Members of our public have a fascination for celebrities and are fond of caller tunes, but this should be followed up with some evaluation to see how it influences beliefs and behaviour," Reddy told The Telegraph. The WHO is hoping the caller tune campaign will expand over time and complement the government's national programme for the prevention and control of cancer, diabetes, cardiovascular diseases and stroke launched in 2010. The national control programme currently implemented in 100 districts in 21 states seeks to screen patients attending government clinics and use public health messages to sensitise people about ways to reduce the risk of non-communicable diseases. "Celebrities have proven to be good ambassadors for various causes - their involvement adds a lot of value to this campaign," Menabde said. Sood said the campaign launched today is a pilot phase programme and is expected to be expanded through more messages from other celebrities in future. While India has nearly 900 million registered mobile phone users - some with multiple numbers - the ring-back tones penetration is estimated to be 40 million. "The ring-back tones penetration is relatively high in India as compared to most of western nations," said Vijay Pratap Sai, director with OnMobile Global, a technology company that handles ring-back tones services for several mobile phone network providers in India. "This makes ring-back tones an appropriate technology for mass dissemination of messages."