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Resource centre on India's rural distress
 
 

How e-commerce marketplaces can drive MSME makeover -Aruna Sharma

-The Indian Express

Digital empowerment is the key differentiator. Without that, our MSMEs will not be future ready.

A significant major contributor to the India growth story is going to be manufacturing. Manufacturing by small units, cottage units and MSMEs, if effectively facilitated, will be the game changer to accelerate economic growth, employment, income levels and enhance supply chain efficiencies. For MSMEs to be sustainable and effective, the need of the hour is not just better automation in the production process for greater efficiencies on the input side but also more channels for accessing greater markets and opportunities to become a part of the national and global supply chains.

E-commerce marketplaces are today the best possible enablers for this transformation at minimal cost, innovation and investment. China captured the world market through the traditional method of having guilds and business centres to do transactions by providing a single-window approach. But the world has changed. Now to compete successfully in established supply chains, the best way is to invest in digital transformation and leverage modern technology. Today, digital empowerment is the key differentiator. Without that, our MSMEs will not be future ready.

Please click here to read more.