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How WhatsApp forwards on coronavirus broke the ₹1 tn Indian poultry industry -Omkar Khandekar

-Livemint.com

Fake news linking the spread of Covid-19 to chickens have cost the Indian poultry market over 1.6 billion a day. The world’s fourth biggest chicken producer now faces its worst crisis in a decade

In the first week of February, Somnath Shelke, a poultry farmer in Maharashtra’s Ahmednagar, started receiving text messages on WhatsApp that baffled him.

“Broiler chicken me korona virus ko paya gaya hai," one of them said. “Tamam logo se appeal ki jati hai ki broiler ke gosht ka istemal na kare..." As proof of the virus in chickens, two images of blind, tattered-looking broiler chickens accompanied these.

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