Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

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</span></span></code>
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</span></span></code></pre><pre id="cakeErr67ef790dd5db7-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
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-The Indian Express
&lt;/div&gt;
&lt;p align=&quot;justify&quot;&gt;
&lt;br /&gt;
The I&amp;amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The move may also raise privacy concerns and invite protests from rights activists but ministry officials say only such a system can counter allegations about the existing methodology of calculating Television Rating Points (TRPs).
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The multi-service operators (MSO) and direct-to-home (DTH) cable TV companies in metro and 38 cities, where cable TV digitisation has been completed, will have to insert chips in the STBs. The second phase of digitisation got over on March 31 when analogue signals in these cities were shut down.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
In the third phase, all municipal towns will shift to digital signals and in the last phase the entire country will be covered. The STBs will come fitted with the chip in cities that will be covered under the third and fourth phase.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;The chip will cost about Rs 15. We will bring a regulation that would make it imperative for MSOs and DTH operators to use it and record the data, which has to be handed over to appropriate authority,&amp;quot; a source in the ministry said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
To address privacy concerns about data being handed over to the government, the source said, the ministry is trying to build stakeholder consensus for a Broadcast Audience Research Council (BARC). It will be the custodian of data and channels can access it if they want.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
Some initial meeting on BARC were held but not all channels want to move on from TAM. TV viewership data by TAM has been drawing flak on issues such as its limited coverage and even manipulation.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
In its recent petition to CCI, Prasar Bharti had accused TAM of generating data that did not cover rural households and, therefore, did not reflect the reach of its terrestrial network. TAM has to reply to the CCI notice by July 18.
&lt;/p&gt;
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&lt;br /&gt;
The I&amp;amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).
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&amp;quot;The chip will cost about Rs 15. We will bring a regulation that would make it imperative for MSOs and DTH operators to use it and record the data, which has to be handed over to appropriate authority,&amp;quot; a source in the ministry said.
&lt;/p&gt;
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&lt;/p&gt;
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The I&amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television..."/>
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                <strong>I&amp;B wants to know what you are watching -Abantika Ghosh</strong></h1>
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                <div align="justify">-The Indian Express</div><p align="justify"><br />The I&amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).</p><p align="justify">The move may also raise privacy concerns and invite protests from rights activists but ministry officials say only such a system can counter allegations about the existing methodology of calculating Television Rating Points (TRPs).</p><p align="justify">The multi-service operators (MSO) and direct-to-home (DTH) cable TV companies in metro and 38 cities, where cable TV digitisation has been completed, will have to insert chips in the STBs. The second phase of digitisation got over on March 31 when analogue signals in these cities were shut down.</p><p align="justify">In the third phase, all municipal towns will shift to digital signals and in the last phase the entire country will be covered. The STBs will come fitted with the chip in cities that will be covered under the third and fourth phase.</p><p align="justify">&quot;The chip will cost about Rs 15. We will bring a regulation that would make it imperative for MSOs and DTH operators to use it and record the data, which has to be handed over to appropriate authority,&quot; a source in the ministry said.</p><p align="justify">To address privacy concerns about data being handed over to the government, the source said, the ministry is trying to build stakeholder consensus for a Broadcast Audience Research Council (BARC). It will be the custodian of data and channels can access it if they want.</p><p align="justify">Some initial meeting on BARC were held but not all channels want to move on from TAM. TV viewership data by TAM has been drawing flak on issues such as its limited coverage and even manipulation.</p><p align="justify">In its recent petition to CCI, Prasar Bharti had accused TAM of generating data that did not cover rural households and, therefore, did not reflect the reach of its terrestrial network. TAM has to reply to the CCI notice by July 18.</p><p align="justify">&quot;The revenue model of TV channels is heavily dependent on TRPs. So it is important that this data is authentic. Sampling the way it is currently done is open to flaws even if it is done with the best of intentions. We are looking at generating complete data for the country where there are no statistical sleights,&quot; the source said. </p>               </font>
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    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef790dd5db7-trace').style.display = (document.getElementById('cakeErr67ef790dd5db7-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67ef790dd5db7-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef790dd5db7-code').style.display = (document.getElementById('cakeErr67ef790dd5db7-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef790dd5db7-context').style.display = (document.getElementById('cakeErr67ef790dd5db7-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67ef790dd5db7-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67ef790dd5db7-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
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-The Indian Express
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&lt;p align=&quot;justify&quot;&gt;
&lt;br /&gt;
The I&amp;amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The move may also raise privacy concerns and invite protests from rights activists but ministry officials say only such a system can counter allegations about the existing methodology of calculating Television Rating Points (TRPs).
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
The multi-service operators (MSO) and direct-to-home (DTH) cable TV companies in metro and 38 cities, where cable TV digitisation has been completed, will have to insert chips in the STBs. The second phase of digitisation got over on March 31 when analogue signals in these cities were shut down.
&lt;/p&gt;
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In the third phase, all municipal towns will shift to digital signals and in the last phase the entire country will be covered. The STBs will come fitted with the chip in cities that will be covered under the third and fourth phase.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
&amp;quot;The chip will cost about Rs 15. We will bring a regulation that would make it imperative for MSOs and DTH operators to use it and record the data, which has to be handed over to appropriate authority,&amp;quot; a source in the ministry said.
&lt;/p&gt;
&lt;p align=&quot;justify&quot;&gt;
To address privacy concerns about data being handed over to the government, the source said, the ministry is trying to build stakeholder consensus for a Broadcast Audience Research Council (BARC). It will be the custodian of data and channels can access it if they want.
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Some initial meeting on BARC were held but not all channels want to move on from TAM. TV viewership data by TAM has been drawing flak on issues such as its limited coverage and even manipulation.
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&lt;p align=&quot;justify&quot;&gt;
In its recent petition to CCI, Prasar Bharti had accused TAM of generating data that did not cover rural households and, therefore, did not reflect the reach of its terrestrial network. TAM has to reply to the CCI notice by July 18.
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&lt;br /&gt;
The I&amp;amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).
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-The Indian Express



The I&amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television..."/>
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                <strong>I&amp;B wants to know what you are watching -Abantika Ghosh</strong></h1>
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                <div align="justify">-The Indian Express</div><p align="justify"><br />The I&amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).</p><p align="justify">The move may also raise privacy concerns and invite protests from rights activists but ministry officials say only such a system can counter allegations about the existing methodology of calculating Television Rating Points (TRPs).</p><p align="justify">The multi-service operators (MSO) and direct-to-home (DTH) cable TV companies in metro and 38 cities, where cable TV digitisation has been completed, will have to insert chips in the STBs. The second phase of digitisation got over on March 31 when analogue signals in these cities were shut down.</p><p align="justify">In the third phase, all municipal towns will shift to digital signals and in the last phase the entire country will be covered. The STBs will come fitted with the chip in cities that will be covered under the third and fourth phase.</p><p align="justify">&quot;The chip will cost about Rs 15. We will bring a regulation that would make it imperative for MSOs and DTH operators to use it and record the data, which has to be handed over to appropriate authority,&quot; a source in the ministry said.</p><p align="justify">To address privacy concerns about data being handed over to the government, the source said, the ministry is trying to build stakeholder consensus for a Broadcast Audience Research Council (BARC). It will be the custodian of data and channels can access it if they want.</p><p align="justify">Some initial meeting on BARC were held but not all channels want to move on from TAM. TV viewership data by TAM has been drawing flak on issues such as its limited coverage and even manipulation.</p><p align="justify">In its recent petition to CCI, Prasar Bharti had accused TAM of generating data that did not cover rural households and, therefore, did not reflect the reach of its terrestrial network. TAM has to reply to the CCI notice by July 18.</p><p align="justify">&quot;The revenue model of TV channels is heavily dependent on TRPs. So it is important that this data is authentic. Sampling the way it is currently done is open to flaws even if it is done with the best of intentions. We are looking at generating complete data for the country where there are no statistical sleights,&quot; the source said. </p>               </font>
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-The Indian Express
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&lt;br /&gt;
The I&amp;amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).
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The move may also raise privacy concerns and invite protests from rights activists but ministry officials say only such a system can counter allegations about the existing methodology of calculating Television Rating Points (TRPs).
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In the third phase, all municipal towns will shift to digital signals and in the last phase the entire country will be covered. The STBs will come fitted with the chip in cities that will be covered under the third and fourth phase.
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&amp;quot;The chip will cost about Rs 15. We will bring a regulation that would make it imperative for MSOs and DTH operators to use it and record the data, which has to be handed over to appropriate authority,&amp;quot; a source in the ministry said.
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The I&amp;amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).
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-The Indian Express



The I&amp;amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television...&#039;
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-The Indian Express



The I&amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television..."/>
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                <strong>I&amp;B wants to know what you are watching -Abantika Ghosh</strong></h1>
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                <div align="justify">-The Indian Express</div><p align="justify"><br />The I&amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).</p><p align="justify">The move may also raise privacy concerns and invite protests from rights activists but ministry officials say only such a system can counter allegations about the existing methodology of calculating Television Rating Points (TRPs).</p><p align="justify">The multi-service operators (MSO) and direct-to-home (DTH) cable TV companies in metro and 38 cities, where cable TV digitisation has been completed, will have to insert chips in the STBs. The second phase of digitisation got over on March 31 when analogue signals in these cities were shut down.</p><p align="justify">In the third phase, all municipal towns will shift to digital signals and in the last phase the entire country will be covered. The STBs will come fitted with the chip in cities that will be covered under the third and fourth phase.</p><p align="justify">&quot;The chip will cost about Rs 15. We will bring a regulation that would make it imperative for MSOs and DTH operators to use it and record the data, which has to be handed over to appropriate authority,&quot; a source in the ministry said.</p><p align="justify">To address privacy concerns about data being handed over to the government, the source said, the ministry is trying to build stakeholder consensus for a Broadcast Audience Research Council (BARC). It will be the custodian of data and channels can access it if they want.</p><p align="justify">Some initial meeting on BARC were held but not all channels want to move on from TAM. TV viewership data by TAM has been drawing flak on issues such as its limited coverage and even manipulation.</p><p align="justify">In its recent petition to CCI, Prasar Bharti had accused TAM of generating data that did not cover rural households and, therefore, did not reflect the reach of its terrestrial network. TAM has to reply to the CCI notice by July 18.</p><p align="justify">&quot;The revenue model of TV channels is heavily dependent on TRPs. So it is important that this data is authentic. Sampling the way it is currently done is open to flaws even if it is done with the best of intentions. We are looking at generating complete data for the country where there are no statistical sleights,&quot; the source said. </p>               </font>
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-The Indian Express
</div>
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<br />
The I&amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).
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The move may also raise privacy concerns and invite protests from rights activists but ministry officials say only such a system can counter allegations about the existing methodology of calculating Television Rating Points (TRPs).
</p>
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The multi-service operators (MSO) and direct-to-home (DTH) cable TV companies in metro and 38 cities, where cable TV digitisation has been completed, will have to insert chips in the STBs. The second phase of digitisation got over on March 31 when analogue signals in these cities were shut down.
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In the third phase, all municipal towns will shift to digital signals and in the last phase the entire country will be covered. The STBs will come fitted with the chip in cities that will be covered under the third and fourth phase.
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&quot;The chip will cost about Rs 15. We will bring a regulation that would make it imperative for MSOs and DTH operators to use it and record the data, which has to be handed over to appropriate authority,&quot; a source in the ministry said.
</p>
<p align="justify">
To address privacy concerns about data being handed over to the government, the source said, the ministry is trying to build stakeholder consensus for a Broadcast Audience Research Council (BARC). It will be the custodian of data and channels can access it if they want.
</p>
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Some initial meeting on BARC were held but not all channels want to move on from TAM. TV viewership data by TAM has been drawing flak on issues such as its limited coverage and even manipulation.
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In its recent petition to CCI, Prasar Bharti had accused TAM of generating data that did not cover rural households and, therefore, did not reflect the reach of its terrestrial network. TAM has to reply to the CCI notice by July 18.
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-The Indian Express
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The I&amp;B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI).
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The multi-service operators (MSO) and direct-to-home (DTH) cable TV companies in metro and 38 cities, where cable TV digitisation has been completed, will have to insert chips in the STBs. The second phase of digitisation got over on March 31 when analogue signals in these cities were shut down.
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To address privacy concerns about data being handed over to the government, the source said, the ministry is trying to build stakeholder consensus for a Broadcast Audience Research Council (BARC). It will be the custodian of data and channels can access it if they want.
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Some initial meeting on BARC were held but not all channels want to move on from TAM. TV viewership data by TAM has been drawing flak on issues such as its limited coverage and even manipulation.
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In its recent petition to CCI, Prasar Bharti had accused TAM of generating data that did not cover rural households and, therefore, did not reflect the reach of its terrestrial network. TAM has to reply to the CCI notice by July 18.
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I&B wants to know what you are watching -Abantika Ghosh

-The Indian Express The I&B Ministry is planning to generate real-time data on what the 120 million TV viewing households are watching by putting a chip into the set top boxes (STB). The move comes at a time when dominant television ratings company, TAM Media Research, is facing the heat from the Competition Commission of India (CCI). The move may also raise privacy concerns and invite protests from rights activists but ministry officials say only such a system can counter allegations about the existing methodology of calculating Television Rating Points (TRPs). The multi-service operators (MSO) and direct-to-home (DTH) cable TV companies in metro and 38 cities, where cable TV digitisation has been completed, will have to insert chips in the STBs. The second phase of digitisation got over on March 31 when analogue signals in these cities were shut down. In the third phase, all municipal towns will shift to digital signals and in the last phase the entire country will be covered. The STBs will come fitted with the chip in cities that will be covered under the third and fourth phase. "The chip will cost about Rs 15. We will bring a regulation that would make it imperative for MSOs and DTH operators to use it and record the data, which has to be handed over to appropriate authority," a source in the ministry said. To address privacy concerns about data being handed over to the government, the source said, the ministry is trying to build stakeholder consensus for a Broadcast Audience Research Council (BARC). It will be the custodian of data and channels can access it if they want. Some initial meeting on BARC were held but not all channels want to move on from TAM. TV viewership data by TAM has been drawing flak on issues such as its limited coverage and even manipulation. In its recent petition to CCI, Prasar Bharti had accused TAM of generating data that did not cover rural households and, therefore, did not reflect the reach of its terrestrial network. TAM has to reply to the CCI notice by July 18. "The revenue model of TV channels is heavily dependent on TRPs. So it is important that this data is authentic. Sampling the way it is currently done is open to flaws even if it is done with the best of intentions. We are looking at generating complete data for the country where there are no statistical sleights," the source said.