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Resource centre on India's rural distress
 
 

It’s Been Two Years Since the Poster Child of UP’s Farming Success Story Quit Active Farming -Ajoy Ashirwad Mahaprashasta

-TheWire.in

Subhrant Shukla once made news for leaving a corporate job for agriculture and introducing progressive practices to farming. Now he is besieged by losses and is no longer wearing 'saffron-tinted glasses'.

Lakhimpur Kheri: Subhrant Shukla’s Facebook cover image, announces, “Haan, main kisaan hoon (‘Yes, I am a farmer’)”. Except he quit professional farming two years ago after running into severe losses over the last few years.

“I was a proud farmer but the government humiliated people like me. Lack of attention towards farmers’ concerns and a complete neglect towards agricultural policies are slowly taking away any incentive whatsoever from us to continue professional farming,” Subhrant tells The Wire. 

For years, Subhrant’s story as a pharmaceutical executive-turned-farmer made news as he earned praise from far and wide for introducing innovative methods and scientific practices to sugarcane farming. However, his decision to quit active farming in 2019 did not draw similar attention.

“You are celebrated when you are rising but nobody wants to show your fall,” he says.

Subhrant left his job at the pharmaceutical giant Ranbaxy in 2010 to take up full-time farming in his village Pandit Purwa Surajkund in Lakhimpur Kheri. Love for his village and the temptation to become an entrepreneur drew him to farming. Over the next few years, he updated himself with the latest innovations in sugarcane cropping, participated in various farmers’ forums, and emerged as one of the most reputed progressive farmers in Uttar Pradesh. 

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