Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
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Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
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Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

            } else {
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    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f2534b79ca0-trace').style.display = (document.getElementById('cakeErr67f2534b79ca0-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67f2534b79ca0-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f2534b79ca0-code').style.display = (document.getElementById('cakeErr67f2534b79ca0-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f2534b79ca0-context').style.display = (document.getElementById('cakeErr67f2534b79ca0-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67f2534b79ca0-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;
&lt;br /&gt;
Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;
&lt;br /&gt;
Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;
&lt;br /&gt;
In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;
&lt;br /&gt;
The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;
&lt;br /&gt;
The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;
&lt;br /&gt;
The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;
&lt;br /&gt;
According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.
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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&amp;quot;The joha class of rice is unique in aroma...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;&lt;br /&gt;&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;&lt;br /&gt;Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;&lt;br /&gt;Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;&lt;br /&gt;In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;&lt;br /&gt;&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;&lt;br /&gt;&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;&lt;br /&gt;Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;&lt;br /&gt;The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;&lt;br /&gt;The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;&lt;br /&gt;The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;&lt;br /&gt;According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.&lt;/div&gt;&#039;,
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;
&lt;br /&gt;
Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;
&lt;br /&gt;
Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;
&lt;br /&gt;
In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;
&lt;br /&gt;
The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;
&lt;br /&gt;
The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;
&lt;br /&gt;
The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;
&lt;br /&gt;
According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.
&lt;/div&gt;&#039;,
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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&amp;quot;The joha class of rice is unique in aroma...&#039;
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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&quot;The joha class of rice is unique in aroma..."/>
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                <strong>Joha in race to topple &#039;aroma queen&#039; -Roopak Goswami</strong></h1>
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                <div align="justify">-The Telegraph<br /><br /><em>Guwahati: </em>The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.<br /><br />&quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.<br /><br />Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.<br /><br />Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.<br /><br />In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.<br /><br />&quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&quot; the report said.<br /><br />&quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&quot; the report said.<br /><br />Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.<br /><br />The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.<br /><br />The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.<br /><br />The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.<br /><br />According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.</div>               </font>
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;
&lt;br /&gt;
Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;
&lt;br /&gt;
Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;
&lt;br /&gt;
In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;
&lt;br /&gt;
The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;
&lt;br /&gt;
The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;
&lt;br /&gt;
The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;
&lt;br /&gt;
According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.
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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&amp;quot;The joha class of rice is unique in aroma...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;&lt;br /&gt;&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;&lt;br /&gt;Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;&lt;br /&gt;Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;&lt;br /&gt;In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;&lt;br /&gt;&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;&lt;br /&gt;&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;&lt;br /&gt;Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;&lt;br /&gt;The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;&lt;br /&gt;The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;&lt;br /&gt;The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;&lt;br /&gt;According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.&lt;/div&gt;&#039;,
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;
&lt;br /&gt;
Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;
&lt;br /&gt;
Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;
&lt;br /&gt;
In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;
&lt;br /&gt;
The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;
&lt;br /&gt;
The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;
&lt;br /&gt;
The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;
&lt;br /&gt;
According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.
&lt;/div&gt;&#039;,
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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&quot;The joha class of rice is unique in aroma..."/>
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                <strong>Joha in race to topple &#039;aroma queen&#039; -Roopak Goswami</strong></h1>
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                <div align="justify">-The Telegraph<br /><br /><em>Guwahati: </em>The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.<br /><br />&quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.<br /><br />Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.<br /><br />Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.<br /><br />In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.<br /><br />&quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&quot; the report said.<br /><br />&quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&quot; the report said.<br /><br />Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.<br /><br />The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.<br /><br />The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.<br /><br />The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.<br /><br />According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.</div>               </font>
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;
&lt;br /&gt;
Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;
&lt;br /&gt;
Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;
&lt;br /&gt;
In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;
&lt;br /&gt;
The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;
&lt;br /&gt;
The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;
&lt;br /&gt;
The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;
&lt;br /&gt;
According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.
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Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&amp;quot;The joha class of rice is unique in aroma...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;&lt;br /&gt;&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;&lt;br /&gt;Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;&lt;br /&gt;Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;&lt;br /&gt;In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;&lt;br /&gt;&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;&lt;br /&gt;&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;&lt;br /&gt;Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;&lt;br /&gt;The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;&lt;br /&gt;The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;&lt;br /&gt;The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;&lt;br /&gt;According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.&lt;/div&gt;&#039;,
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-The Telegraph&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;
&lt;br /&gt;
Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;
&lt;br /&gt;
Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;
&lt;br /&gt;
In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;
&lt;br /&gt;
Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;
&lt;br /&gt;
The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;
&lt;br /&gt;
The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;
&lt;br /&gt;
The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;
&lt;br /&gt;
According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.
&lt;/div&gt;&#039;,
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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&amp;quot;The joha class of rice is unique in aroma...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-The Telegraph&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Guwahati: &lt;/em&gt;The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.&lt;br /&gt;&lt;br /&gt;&amp;quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&amp;quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.&lt;br /&gt;&lt;br /&gt;Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.&lt;br /&gt;&lt;br /&gt;Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.&lt;br /&gt;&lt;br /&gt;In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.&lt;br /&gt;&lt;br /&gt;&amp;quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&amp;quot; the report said.&lt;br /&gt;&lt;br /&gt;&amp;quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&amp;quot; the report said.&lt;br /&gt;&lt;br /&gt;Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.&lt;br /&gt;&lt;br /&gt;The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.&lt;br /&gt;&lt;br /&gt;The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.&lt;br /&gt;&lt;br /&gt;The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.&lt;br /&gt;&lt;br /&gt;According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.&lt;/div&gt;&#039;
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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&quot;The joha class of rice is unique in aroma..."/>
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                <strong>Joha in race to topple &#039;aroma queen&#039; -Roopak Goswami</strong></h1>
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                <div align="justify">-The Telegraph<br /><br /><em>Guwahati: </em>The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.<br /><br />&quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.<br /><br />Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.<br /><br />Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.<br /><br />In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.<br /><br />&quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&quot; the report said.<br /><br />&quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&quot; the report said.<br /><br />Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.<br /><br />The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.<br /><br />The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.<br /><br />The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.<br /><br />According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.</div>               </font>
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-The Telegraph<br />
<br />
<em>Guwahati: </em>The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.<br />
<br />
&quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.<br />
<br />
Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.<br />
<br />
Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.<br />
<br />
In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.<br />
<br />
&quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&quot; the report said.<br />
<br />
&quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&quot; the report said.<br />
<br />
Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.<br />
<br />
The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.<br />
<br />
The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.<br />
<br />
The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.<br />
<br />
According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.
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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&quot;The joha class of rice is unique in aroma...',
	'disp' => '<div align="justify">-The Telegraph<br /><br /><em>Guwahati: </em>The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.<br /><br />&quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.<br /><br />Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.<br /><br />Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.<br /><br />In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.<br /><br />&quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&quot; the report said.<br /><br />&quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&quot; the report said.<br /><br />Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.<br /><br />The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.<br /><br />The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.<br /><br />The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.<br /><br />According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.</div>',
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	'title' => 'Joha in race to topple &#039;aroma queen&#039; -Roopak Goswami',
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-The Telegraph<br />
<br />
<em>Guwahati: </em>The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.<br />
<br />
&quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.<br />
<br />
Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.<br />
<br />
Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.<br />
<br />
In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.<br />
<br />
&quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&quot; the report said.<br />
<br />
&quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&quot; the report said.<br />
<br />
Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.<br />
<br />
The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.<br />
<br />
The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.<br />
<br />
The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.<br />
<br />
According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.
</div>',
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-The Telegraph

Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.

&quot;The joha class of rice is unique in aroma...'
$disp = '<div align="justify">-The Telegraph<br /><br /><em>Guwahati: </em>The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati.<br /><br />&quot;The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product,&quot; the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma.<br /><br />Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses.<br /><br />Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley.<br /><br />In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand.<br /><br />&quot;The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha,&quot; the report said.<br /><br />&quot;In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance,&quot; the report said.<br /><br />Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location.<br /><br />The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea.<br /><br />The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali.<br /><br />The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language.<br /><br />According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.</div>'
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Joha in race to topple 'aroma queen' -Roopak Goswami

-The Telegraph Guwahati: The Assam Agricultural University is fighting for a geographical indications (GI) tag for a local variety of rice - joha - claiming it has better aroma than the famed Basmati. "The joha class of rice is unique in aroma and grain characteristics and distinct from other aromatic rice like Basmati in biochemical and other quality attributes. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product," the report prepared by the university said. The report mentions that some varieties of joha rice contain a higher level of 2-acetyl, l-pyrroline (2AP) - the principal chemical component responsible for the aroma. Researches carried out by scientists have found the compound responsible for the unique and pleasant fragrance of the aromatic rice. The universality of this molecule in several aromatic varieties worldwide has been confirmed by subsequent rice aroma analyses. Joha is a special class of sali rice (winter rice) of Assam. Farmers in the state have been cultivating a large number of traditional joha varieties for a long time. The varieties are mostly short or medium-grained and have very low yield potential. The term joha is confined to aromatic rice being cultivated in the Brahmaputra valley. In 2007, the first consignment of 17 metric tonnes of joha rice was exported to Germany, UK and Switzerland, where it is in high demand. "The high demand is because of uniqueness of aroma and grain type which has established joha as brand equity. However, there is a legitimate concern among the farming community, academicians and policy planners that the market potential of joha rice may be jeopardised by some unscrupulous trader/middlemen to sell other small grain aromatic rice developed elsewhere in the name of joha," the report said. "In other words, unauthorised parties may mislead the public as the true origin of joha rice which is a unique class of rice originating in Assam with given quality, reputation and characteristics attributable to its cultivation in specific agro-ecological situation, with a labour intensive, eco-friendly and organic manner which has traditional and historic significance," the report said. Geographical indication is a mechanism employed to identify agricultural, natural or manufactured goods, which possess certain special qualities or characteristics based on the climatic or production conditions unique to a geographical location. The GI office is under the Union ministry of commerce. Assam already has four products with the GI tag - Karbi Anglong ginger, Tezpur litchi, muga silk and Assam orthodox tea. The university has also provided historical records of joha rice. The report said there is a mention about joha rice varieties like khorika joha in the 4th century Assamese version of Ramayan (Saptokandt Ramayana) attributed to poet Kaviraja Madhava Kandali. The book is considered to be the first translation from Sanskrit into a modern regional Indo-Aryan language. According to the Saptokandt Ramayana, Kumbhakarna, the younger brother of Ravana, was known for his deep slumber from which he could only be awakened with great difficulty. Among the many tricks Ravana used to wake him, the book says was a heap of delicious food prepared from khorika joha.