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Resource centre on India's rural distress
 
 

Rural demand for FMCG dips 17% in Nov as post-festive consumption slows -Sharleen D'Souza

-Business Standard

Urban demand also hit, but not as badly; Overall FMCG sales decline 15.3% MoM and 2.7% YoY

Rural demand for fast-moving consumer goods (FMCG) in November dropped because of a loss of momentum after the festival season.

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