Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 73,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'catslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 73,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'latest-news-updates/rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/latest-news-updates/rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'catslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 74,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'artileslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 74,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'latest-news-updates/rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/latest-news-updates/rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'artileslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

            } else {
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680efbe053300-trace').style.display = (document.getElementById('cakeErr680efbe053300-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr680efbe053300-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680efbe053300-code').style.display = (document.getElementById('cakeErr680efbe053300-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr680efbe053300-context').style.display = (document.getElementById('cakeErr680efbe053300-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr680efbe053300-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr680efbe053300-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 4531,
		&#039;title&#039; =&gt; &#039;Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;&lt;br /&gt;
&lt;/font&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 1 December, 2010, http://www.business-standard.com/india/news/rural-india%5Cs-swift-digital-tv-embrace/416758/&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 16,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 4622,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 4531,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;ICTs&#039;,
	&#039;metaDesc&#039; =&gt; &#039;


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;font &gt;&lt;br /&gt;&lt;/font&gt;&lt;div align=&quot;justify&quot;&gt;&lt;font &gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 4531,
	&#039;title&#039; =&gt; &#039;Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;&lt;br /&gt;
&lt;/font&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 1 December, 2010, http://www.business-standard.com/india/news/rural-india%5Cs-swift-digital-tv-embrace/416758/&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 16,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 4622,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 4531
$metaTitle = &#039;LATEST NEWS UPDATES | Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;
$metaKeywords = &#039;ICTs&#039;
$metaDesc = &#039;


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,...&#039;
$disp = &#039;&lt;font &gt;&lt;br /&gt;&lt;/font&gt;&lt;div align=&quot;justify&quot;&gt;&lt;font &gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>LATEST NEWS UPDATES | Rural India's swift digital TV embrace by Sharmistha Mukherjee | Im4change.org</title>
    <meta name="description" content="


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Rural India's swift digital TV embrace by Sharmistha Mukherjee</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <font ><br /></font><div align="justify"><font >Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.</font><br /><br /><font >Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.</font><br /><br /><font >There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.</font><br /><br /><font >Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.</font><br /><br /><font >IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.</font><br /><br /><font >Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than '1,000 (the amount includes installation charges), spurring rapid growth.</font><br /><br /><font >Salil Kapoor, chief operating officer, Dish TV, said: &ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&rdquo;</font><br /><br /><font >Dish TV has nine million subscribers. &ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&rdquo; added Kapoor.</font><br /><br /><font >There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.</font></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$maxBufferLength = (int) 8192
$file = '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php'
$line = (int) 853
$message = 'Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853'
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 48
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 148]
Code Context
            $response->getStatusCode(),

            ($reasonPhrase ? ' ' . $reasonPhrase : '')

        ));
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680efbe053300-trace').style.display = (document.getElementById('cakeErr680efbe053300-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr680efbe053300-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680efbe053300-code').style.display = (document.getElementById('cakeErr680efbe053300-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr680efbe053300-context').style.display = (document.getElementById('cakeErr680efbe053300-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr680efbe053300-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr680efbe053300-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 4531,
		&#039;title&#039; =&gt; &#039;Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;&lt;br /&gt;
&lt;/font&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 1 December, 2010, http://www.business-standard.com/india/news/rural-india%5Cs-swift-digital-tv-embrace/416758/&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 16,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 4622,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 4531,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;ICTs&#039;,
	&#039;metaDesc&#039; =&gt; &#039;


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;font &gt;&lt;br /&gt;&lt;/font&gt;&lt;div align=&quot;justify&quot;&gt;&lt;font &gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 4531,
	&#039;title&#039; =&gt; &#039;Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;&lt;br /&gt;
&lt;/font&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 1 December, 2010, http://www.business-standard.com/india/news/rural-india%5Cs-swift-digital-tv-embrace/416758/&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 16,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 4622,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 4531
$metaTitle = &#039;LATEST NEWS UPDATES | Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;
$metaKeywords = &#039;ICTs&#039;
$metaDesc = &#039;


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,...&#039;
$disp = &#039;&lt;font &gt;&lt;br /&gt;&lt;/font&gt;&lt;div align=&quot;justify&quot;&gt;&lt;font &gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>LATEST NEWS UPDATES | Rural India's swift digital TV embrace by Sharmistha Mukherjee | Im4change.org</title>
    <meta name="description" content="


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Rural India's swift digital TV embrace by Sharmistha Mukherjee</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <font ><br /></font><div align="justify"><font >Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.</font><br /><br /><font >Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.</font><br /><br /><font >There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.</font><br /><br /><font >Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.</font><br /><br /><font >IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.</font><br /><br /><font >Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than '1,000 (the amount includes installation charges), spurring rapid growth.</font><br /><br /><font >Salil Kapoor, chief operating officer, Dish TV, said: &ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&rdquo;</font><br /><br /><font >Dish TV has nine million subscribers. &ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&rdquo; added Kapoor.</font><br /><br /><font >There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.</font></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$reasonPhrase = 'OK'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitStatusLine() - CORE/src/Http/ResponseEmitter.php, line 148
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 54
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 181]
Code Context
                    $value

                ), $first);

                $first = false;
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680efbe053300-trace').style.display = (document.getElementById('cakeErr680efbe053300-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr680efbe053300-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr680efbe053300-code').style.display = (document.getElementById('cakeErr680efbe053300-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr680efbe053300-context').style.display = (document.getElementById('cakeErr680efbe053300-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr680efbe053300-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr680efbe053300-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 4531,
		&#039;title&#039; =&gt; &#039;Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;&lt;br /&gt;
&lt;/font&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 1 December, 2010, http://www.business-standard.com/india/news/rural-india%5Cs-swift-digital-tv-embrace/416758/&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 16,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 4622,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 4531,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;ICTs&#039;,
	&#039;metaDesc&#039; =&gt; &#039;


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;font &gt;&lt;br /&gt;&lt;/font&gt;&lt;div align=&quot;justify&quot;&gt;&lt;font &gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 4531,
	&#039;title&#039; =&gt; &#039;Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;&lt;br /&gt;
&lt;/font&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;font face=&quot;arial,helvetica,sans-serif&quot; size=&quot;3&quot;&gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 1 December, 2010, http://www.business-standard.com/india/news/rural-india%5Cs-swift-digital-tv-embrace/416758/&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 16,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 4622,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 4531
$metaTitle = &#039;LATEST NEWS UPDATES | Rural India&#039;s swift digital TV embrace by Sharmistha Mukherjee&#039;
$metaKeywords = &#039;ICTs&#039;
$metaDesc = &#039;


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,...&#039;
$disp = &#039;&lt;font &gt;&lt;br /&gt;&lt;/font&gt;&lt;div align=&quot;justify&quot;&gt;&lt;font &gt;Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than &#039;1,000 (the amount includes installation charges), spurring rapid growth.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Salil Kapoor, chief operating officer, Dish TV, said: &amp;ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&amp;rdquo;&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;Dish TV has nine million subscribers. &amp;ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&amp;rdquo; added Kapoor.&lt;/font&gt;&lt;br /&gt;&lt;br /&gt;&lt;font &gt;There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.&lt;/font&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>LATEST NEWS UPDATES | Rural India's swift digital TV embrace by Sharmistha Mukherjee | Im4change.org</title>
    <meta name="description" content="


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Rural India's swift digital TV embrace by Sharmistha Mukherjee</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <font ><br /></font><div align="justify"><font >Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.</font><br /><br /><font >Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.</font><br /><br /><font >There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.</font><br /><br /><font >Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.</font><br /><br /><font >IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.</font><br /><br /><font >Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than '1,000 (the amount includes installation charges), spurring rapid growth.</font><br /><br /><font >Salil Kapoor, chief operating officer, Dish TV, said: &ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&rdquo;</font><br /><br /><font >Dish TV has nine million subscribers. &ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&rdquo; added Kapoor.</font><br /><br /><font >There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.</font></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$cookies = []
$values = [
	(int) 0 => 'text/html; charset=UTF-8'
]
$name = 'Content-Type'
$first = true
$value = 'text/html; charset=UTF-8'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitHeaders() - CORE/src/Http/ResponseEmitter.php, line 181
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 55
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

<head>

    <link rel="canonical" href="<?php echo Configure::read('SITE_URL'); ?><?php echo $urlPrefix;?><?php echo $article_current->category->slug; ?>/<?php echo $article_current->seo_url; ?>.html"/>

    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>

$viewFile = '/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp'
$dataForView = [
	'article_current' => object(App\Model\Entity\Article) {

		'id' => (int) 4531,
		'title' => 'Rural India's swift digital TV embrace by Sharmistha Mukherjee',
		'subheading' => '',
		'description' => '<font face="arial,helvetica,sans-serif" size="3"><br />
</font>
<div align="justify">
<font face="arial,helvetica,sans-serif" size="3">Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than '1,000 (the amount includes installation charges), spurring rapid growth.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Salil Kapoor, chief operating officer, Dish TV, said: &ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&rdquo;</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Dish TV has nine million subscribers. &ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&rdquo; added Kapoor.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.</font>
</div>',
		'credit_writer' => 'The Business Standard, 1 December, 2010, http://www.business-standard.com/india/news/rural-india%5Cs-swift-digital-tv-embrace/416758/',
		'article_img' => '',
		'article_img_thumb' => '',
		'status' => (int) 1,
		'show_on_home' => (int) 1,
		'lang' => 'EN',
		'category_id' => (int) 16,
		'tag_keyword' => '',
		'seo_url' => 'rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622',
		'meta_title' => null,
		'meta_keywords' => null,
		'meta_description' => null,
		'noindex' => (int) 0,
		'publish_date' => object(Cake\I18n\FrozenDate) {},
		'most_visit_section_id' => null,
		'article_big_img' => null,
		'liveid' => (int) 4622,
		'created' => object(Cake\I18n\FrozenTime) {},
		'modified' => object(Cake\I18n\FrozenTime) {},
		'edate' => '',
		'tags' => [
			[maximum depth reached]
		],
		'category' => object(App\Model\Entity\Category) {},
		'[new]' => false,
		'[accessible]' => [
			[maximum depth reached]
		],
		'[dirty]' => [[maximum depth reached]],
		'[original]' => [[maximum depth reached]],
		'[virtual]' => [[maximum depth reached]],
		'[hasErrors]' => false,
		'[errors]' => [[maximum depth reached]],
		'[invalid]' => [[maximum depth reached]],
		'[repository]' => 'Articles'
	
	},
	'articleid' => (int) 4531,
	'metaTitle' => 'LATEST NEWS UPDATES | Rural India's swift digital TV embrace by Sharmistha Mukherjee',
	'metaKeywords' => 'ICTs',
	'metaDesc' => '


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,...',
	'disp' => '<font ><br /></font><div align="justify"><font >Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.</font><br /><br /><font >Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.</font><br /><br /><font >There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.</font><br /><br /><font >Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.</font><br /><br /><font >IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.</font><br /><br /><font >Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than '1,000 (the amount includes installation charges), spurring rapid growth.</font><br /><br /><font >Salil Kapoor, chief operating officer, Dish TV, said: &ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&rdquo;</font><br /><br /><font >Dish TV has nine million subscribers. &ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&rdquo; added Kapoor.</font><br /><br /><font >There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.</font></div>',
	'lang' => 'English',
	'SITE_URL' => 'https://im4change.in/',
	'site_title' => 'im4change',
	'adminprix' => 'admin'
]
$article_current = object(App\Model\Entity\Article) {

	'id' => (int) 4531,
	'title' => 'Rural India's swift digital TV embrace by Sharmistha Mukherjee',
	'subheading' => '',
	'description' => '<font face="arial,helvetica,sans-serif" size="3"><br />
</font>
<div align="justify">
<font face="arial,helvetica,sans-serif" size="3">Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than '1,000 (the amount includes installation charges), spurring rapid growth.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Salil Kapoor, chief operating officer, Dish TV, said: &ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&rdquo;</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">Dish TV has nine million subscribers. &ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&rdquo; added Kapoor.</font><br />
<br />
<font face="arial,helvetica,sans-serif" size="3">There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.</font>
</div>',
	'credit_writer' => 'The Business Standard, 1 December, 2010, http://www.business-standard.com/india/news/rural-india%5Cs-swift-digital-tv-embrace/416758/',
	'article_img' => '',
	'article_img_thumb' => '',
	'status' => (int) 1,
	'show_on_home' => (int) 1,
	'lang' => 'EN',
	'category_id' => (int) 16,
	'tag_keyword' => '',
	'seo_url' => 'rural-indias-swift-digital-tv-embrace-by-sharmistha-mukherjee-4622',
	'meta_title' => null,
	'meta_keywords' => null,
	'meta_description' => null,
	'noindex' => (int) 0,
	'publish_date' => object(Cake\I18n\FrozenDate) {},
	'most_visit_section_id' => null,
	'article_big_img' => null,
	'liveid' => (int) 4622,
	'created' => object(Cake\I18n\FrozenTime) {},
	'modified' => object(Cake\I18n\FrozenTime) {},
	'edate' => '',
	'tags' => [
		(int) 0 => object(Cake\ORM\Entity) {}
	],
	'category' => object(App\Model\Entity\Category) {},
	'[new]' => false,
	'[accessible]' => [
		'*' => true,
		'id' => false
	],
	'[dirty]' => [],
	'[original]' => [],
	'[virtual]' => [],
	'[hasErrors]' => false,
	'[errors]' => [],
	'[invalid]' => [],
	'[repository]' => 'Articles'

}
$articleid = (int) 4531
$metaTitle = 'LATEST NEWS UPDATES | Rural India's swift digital TV embrace by Sharmistha Mukherjee'
$metaKeywords = 'ICTs'
$metaDesc = '


Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.

Though nearly 80 per cent of households in urban areas have television sets,...'
$disp = '<font ><br /></font><div align="justify"><font >Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector.</font><br /><br /><font >Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India.</font><br /><br /><font >There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010.</font><br /><br /><font >Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators.</font><br /><br /><font >IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups.</font><br /><br /><font >Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than '1,000 (the amount includes installation charges), spurring rapid growth.</font><br /><br /><font >Salil Kapoor, chief operating officer, Dish TV, said: &ldquo;Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.&rdquo;</font><br /><br /><font >Dish TV has nine million subscribers. &ldquo;We will overachieve our target and end the year (2010-11) with over 10 million,&rdquo; added Kapoor.</font><br /><br /><font >There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.</font></div>'
$lang = 'English'
$SITE_URL = 'https://im4change.in/'
$site_title = 'im4change'
$adminprix = 'admin'

include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51

Rural India's swift digital TV embrace by Sharmistha Mukherjee

Digital TV penetration in rural India is three-fold higher than in urban areas, says a report compiled by the Indian Readership Survey (IRS) on the pay TV sector. Though nearly 80 per cent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoption of technology has been much faster in the latter. Digital TV penetration is 34 per cent in rural areas and 11.9 per cent in urban India. There were 19.4 million digital TV households as on April, of which 13.8 million were in rural areas as compared to 5.6 mn in urban areas. The findings are on the basis on a survey conducted across 250,910 households between January 2008 and April 2010. Nearly 90 per cent of the digital pay TV market was dominated by Direct-to-Home (DTH) service providers. The rest were being catered to by digital cable operators. IRS data shows DTH penetration in rural areas remained as high as 96 per cent between January 2009 and April 2010, as compared to 68 per cent in urban belts. The adoption of the technology has been across sectors and income groups. Dish TV (six-million subscriber base), with 50 per cent share in the paid DTH market, is the dominant player, followed by Tata Sky (2.2 mn) and Sun Direct (2.3 mn). With DTH companies competing aggressively to gain a larger share of the pie in what is set to become the largest DTH market in the world by early 2011, a slew of price cuts have been announced. Set top boxes (STBs) are now available for less than '1,000 (the amount includes installation charges), spurring rapid growth. Salil Kapoor, chief operating officer, Dish TV, said: “Price points are no longer a barrier for consumers. DTH technology offers better quality services at affordable rates and the adoption of the technology has, therefore, been phenomenal. The Indian DTH market has reached the inflexion point and is set to overtake the United States earlier than expected, in another two months.” Dish TV has nine million subscribers. “We will overachieve our target and end the year (2010-11) with over 10 million,” added Kapoor. There are seven DTH operators in the country. While Sun Direct holds sway in the southern parts, with a majority share in the DTH markets of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Dish TV has the lead in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Orissa, West Bengal, Assam, Bihar, Jharkhand and other areas in north India. Tata Sky rules in Delhi, Goa and Chandigarh.