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Resource centre on India's rural distress
 
 

Rural markets hold the key for India's mobile growth by John Ribeiro



India's mobile market continues to boom but there are signs of saturation, particularly in urban markets, according to analysts.

The country's urban market, which accounts for only 30 percent of the country's population but 70 percent of telecommunications subscribers, is close to saturation, research firm iSuppli said Wednesday.

However, iSuppli expects the rural market to pick up the slack in urban markets. India will have more than 1.2 billion mobile subscribers by 2014, the research firm forecast.

India added about 17 million subscribers in July, taking the total number of subscribers to 652 million, according to data from the Telecom Regulatory Authority of India (TRAI).