Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

            } else {
$response = object(Cake\Http\Response) {

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</span></span></code>
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</span></code></span>
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</span></span></code></pre><pre id="cakeErr6805265c6acba-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
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-First Post
&lt;/p&gt;
&lt;div align=&quot;justify&quot;&gt;
Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.&lt;br /&gt;
&lt;br /&gt;
This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:&lt;br /&gt;
&lt;br /&gt;
That the motorists in Bangalore don&amp;rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&amp;rsquo;s report that statistically shows Bangalore&amp;rsquo;s deficiency in this category.&lt;br /&gt;
&lt;br /&gt;
What is the name of the &amp;lsquo;New Delhi-based green group&amp;rsquo;? We&amp;rsquo;ve tried to find out; we&amp;rsquo;ve googled it and have come up with a blank.&lt;br /&gt;
&lt;br /&gt;
The Times of India&amp;rsquo;s reticence to name the company stems from their misplaced principle of not giving &amp;lsquo;brands&amp;rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.&lt;br /&gt;
&lt;br /&gt;
When they take a position as they have, they stand to lose out on popular culture &amp;ndash; and brands play an increasingly significant role in popular culture.&lt;br /&gt;
&lt;br /&gt;
So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.&lt;br /&gt;
&lt;br /&gt;
The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.&lt;br /&gt;
&lt;br /&gt;
For those who haven&amp;rsquo;t seen that ad, watch it here and below.&lt;br /&gt;
&lt;br /&gt;
Readers who have seen the commercial immediately make the connection &amp;mdash; and there is no doubt, that Cadbury is a big gainer.&lt;br /&gt;
&lt;br /&gt;
And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&amp;rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&amp;rdquo; says the update.&lt;br /&gt;
&lt;br /&gt;
How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.&lt;br /&gt;
&lt;br /&gt;
The Hindu wins big &amp;ndash; because they chose to plug a brand. That&amp;rsquo;s editorial sense &amp;ndash; and business sense.
&lt;/div&gt;&#039;,
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Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.

This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;p&gt;-First Post&lt;/p&gt;&lt;div align=&quot;justify&quot;&gt;Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.&lt;br /&gt;&lt;br /&gt;This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:&lt;br /&gt;&lt;br /&gt;That the motorists in Bangalore don&amp;rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&amp;rsquo;s report that statistically shows Bangalore&amp;rsquo;s deficiency in this category.&lt;br /&gt;&lt;br /&gt;What is the name of the &amp;lsquo;New Delhi-based green group&amp;rsquo;? We&amp;rsquo;ve tried to find out; we&amp;rsquo;ve googled it and have come up with a blank.&lt;br /&gt;&lt;br /&gt;The Times of India&amp;rsquo;s reticence to name the company stems from their misplaced principle of not giving &amp;lsquo;brands&amp;rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.&lt;br /&gt;&lt;br /&gt;When they take a position as they have, they stand to lose out on popular culture &amp;ndash; and brands play an increasingly significant role in popular culture.&lt;br /&gt;&lt;br /&gt;So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.&lt;br /&gt;&lt;br /&gt;The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.&lt;br /&gt;&lt;br /&gt;For those who haven&amp;rsquo;t seen that ad, watch it here and below.&lt;br /&gt;&lt;br /&gt;Readers who have seen the commercial immediately make the connection &amp;mdash; and there is no doubt, that Cadbury is a big gainer.&lt;br /&gt;&lt;br /&gt;And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&amp;rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&amp;rdquo; says the update.&lt;br /&gt;&lt;br /&gt;How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.&lt;br /&gt;&lt;br /&gt;The Hindu wins big &amp;ndash; because they chose to plug a brand. That&amp;rsquo;s editorial sense &amp;ndash; and business sense.&lt;/div&gt;&#039;,
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-First Post
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Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.&lt;br /&gt;
&lt;br /&gt;
This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:&lt;br /&gt;
&lt;br /&gt;
That the motorists in Bangalore don&amp;rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&amp;rsquo;s report that statistically shows Bangalore&amp;rsquo;s deficiency in this category.&lt;br /&gt;
&lt;br /&gt;
What is the name of the &amp;lsquo;New Delhi-based green group&amp;rsquo;? We&amp;rsquo;ve tried to find out; we&amp;rsquo;ve googled it and have come up with a blank.&lt;br /&gt;
&lt;br /&gt;
The Times of India&amp;rsquo;s reticence to name the company stems from their misplaced principle of not giving &amp;lsquo;brands&amp;rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.&lt;br /&gt;
&lt;br /&gt;
When they take a position as they have, they stand to lose out on popular culture &amp;ndash; and brands play an increasingly significant role in popular culture.&lt;br /&gt;
&lt;br /&gt;
So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.&lt;br /&gt;
&lt;br /&gt;
The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.&lt;br /&gt;
&lt;br /&gt;
For those who haven&amp;rsquo;t seen that ad, watch it here and below.&lt;br /&gt;
&lt;br /&gt;
Readers who have seen the commercial immediately make the connection &amp;mdash; and there is no doubt, that Cadbury is a big gainer.&lt;br /&gt;
&lt;br /&gt;
And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&amp;rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&amp;rdquo; says the update.&lt;br /&gt;
&lt;br /&gt;
How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.&lt;br /&gt;
&lt;br /&gt;
The Hindu wins big &amp;ndash; because they chose to plug a brand. That&amp;rsquo;s editorial sense &amp;ndash; and business sense.
&lt;/div&gt;&#039;,
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Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.

This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in...&#039;
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Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/the-hindus-lovely-cartoonwhich-times-of-india-could-never-publish-by-anant-rangaswami-14773.html"/>
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-First Post


Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.

This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in..."/>
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                <strong>The Hindu’s lovely cartoon–which Times of India could never publish by Anant Rangaswami</strong></h1>
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                <p>-First Post</p><div align="justify">Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.<br /><br />This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:<br /><br />That the motorists in Bangalore don&rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&rsquo;s report that statistically shows Bangalore&rsquo;s deficiency in this category.<br /><br />What is the name of the &lsquo;New Delhi-based green group&rsquo;? We&rsquo;ve tried to find out; we&rsquo;ve googled it and have come up with a blank.<br /><br />The Times of India&rsquo;s reticence to name the company stems from their misplaced principle of not giving &lsquo;brands&rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.<br /><br />When they take a position as they have, they stand to lose out on popular culture &ndash; and brands play an increasingly significant role in popular culture.<br /><br />So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.<br /><br />The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.<br /><br />For those who haven&rsquo;t seen that ad, watch it here and below.<br /><br />Readers who have seen the commercial immediately make the connection &mdash; and there is no doubt, that Cadbury is a big gainer.<br /><br />And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.<br /><br />&ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&rdquo; says the update.<br /><br />How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.<br /><br />The Hindu wins big &ndash; because they chose to plug a brand. That&rsquo;s editorial sense &ndash; and business sense.</div>               </font>
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    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6805265c6acba-trace').style.display = (document.getElementById('cakeErr6805265c6acba-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr6805265c6acba-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6805265c6acba-code').style.display = (document.getElementById('cakeErr6805265c6acba-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr6805265c6acba-context').style.display = (document.getElementById('cakeErr6805265c6acba-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr6805265c6acba-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
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-First Post
&lt;/p&gt;
&lt;div align=&quot;justify&quot;&gt;
Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.&lt;br /&gt;
&lt;br /&gt;
This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:&lt;br /&gt;
&lt;br /&gt;
That the motorists in Bangalore don&amp;rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&amp;rsquo;s report that statistically shows Bangalore&amp;rsquo;s deficiency in this category.&lt;br /&gt;
&lt;br /&gt;
What is the name of the &amp;lsquo;New Delhi-based green group&amp;rsquo;? We&amp;rsquo;ve tried to find out; we&amp;rsquo;ve googled it and have come up with a blank.&lt;br /&gt;
&lt;br /&gt;
The Times of India&amp;rsquo;s reticence to name the company stems from their misplaced principle of not giving &amp;lsquo;brands&amp;rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.&lt;br /&gt;
&lt;br /&gt;
When they take a position as they have, they stand to lose out on popular culture &amp;ndash; and brands play an increasingly significant role in popular culture.&lt;br /&gt;
&lt;br /&gt;
So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.&lt;br /&gt;
&lt;br /&gt;
The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.&lt;br /&gt;
&lt;br /&gt;
For those who haven&amp;rsquo;t seen that ad, watch it here and below.&lt;br /&gt;
&lt;br /&gt;
Readers who have seen the commercial immediately make the connection &amp;mdash; and there is no doubt, that Cadbury is a big gainer.&lt;br /&gt;
&lt;br /&gt;
And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&amp;rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&amp;rdquo; says the update.&lt;br /&gt;
&lt;br /&gt;
How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.&lt;br /&gt;
&lt;br /&gt;
The Hindu wins big &amp;ndash; because they chose to plug a brand. That&amp;rsquo;s editorial sense &amp;ndash; and business sense.
&lt;/div&gt;&#039;,
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Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.

This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;p&gt;-First Post&lt;/p&gt;&lt;div align=&quot;justify&quot;&gt;Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.&lt;br /&gt;&lt;br /&gt;This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:&lt;br /&gt;&lt;br /&gt;That the motorists in Bangalore don&amp;rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&amp;rsquo;s report that statistically shows Bangalore&amp;rsquo;s deficiency in this category.&lt;br /&gt;&lt;br /&gt;What is the name of the &amp;lsquo;New Delhi-based green group&amp;rsquo;? We&amp;rsquo;ve tried to find out; we&amp;rsquo;ve googled it and have come up with a blank.&lt;br /&gt;&lt;br /&gt;The Times of India&amp;rsquo;s reticence to name the company stems from their misplaced principle of not giving &amp;lsquo;brands&amp;rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.&lt;br /&gt;&lt;br /&gt;When they take a position as they have, they stand to lose out on popular culture &amp;ndash; and brands play an increasingly significant role in popular culture.&lt;br /&gt;&lt;br /&gt;So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.&lt;br /&gt;&lt;br /&gt;The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.&lt;br /&gt;&lt;br /&gt;For those who haven&amp;rsquo;t seen that ad, watch it here and below.&lt;br /&gt;&lt;br /&gt;Readers who have seen the commercial immediately make the connection &amp;mdash; and there is no doubt, that Cadbury is a big gainer.&lt;br /&gt;&lt;br /&gt;And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&amp;rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&amp;rdquo; says the update.&lt;br /&gt;&lt;br /&gt;How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.&lt;br /&gt;&lt;br /&gt;The Hindu wins big &amp;ndash; because they chose to plug a brand. That&amp;rsquo;s editorial sense &amp;ndash; and business sense.&lt;/div&gt;&#039;,
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-First Post
&lt;/p&gt;
&lt;div align=&quot;justify&quot;&gt;
Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.&lt;br /&gt;
&lt;br /&gt;
This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:&lt;br /&gt;
&lt;br /&gt;
That the motorists in Bangalore don&amp;rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&amp;rsquo;s report that statistically shows Bangalore&amp;rsquo;s deficiency in this category.&lt;br /&gt;
&lt;br /&gt;
What is the name of the &amp;lsquo;New Delhi-based green group&amp;rsquo;? We&amp;rsquo;ve tried to find out; we&amp;rsquo;ve googled it and have come up with a blank.&lt;br /&gt;
&lt;br /&gt;
The Times of India&amp;rsquo;s reticence to name the company stems from their misplaced principle of not giving &amp;lsquo;brands&amp;rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.&lt;br /&gt;
&lt;br /&gt;
When they take a position as they have, they stand to lose out on popular culture &amp;ndash; and brands play an increasingly significant role in popular culture.&lt;br /&gt;
&lt;br /&gt;
So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.&lt;br /&gt;
&lt;br /&gt;
The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.&lt;br /&gt;
&lt;br /&gt;
For those who haven&amp;rsquo;t seen that ad, watch it here and below.&lt;br /&gt;
&lt;br /&gt;
Readers who have seen the commercial immediately make the connection &amp;mdash; and there is no doubt, that Cadbury is a big gainer.&lt;br /&gt;
&lt;br /&gt;
And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&amp;rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&amp;rdquo; says the update.&lt;br /&gt;
&lt;br /&gt;
How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.&lt;br /&gt;
&lt;br /&gt;
The Hindu wins big &amp;ndash; because they chose to plug a brand. That&amp;rsquo;s editorial sense &amp;ndash; and business sense.
&lt;/div&gt;&#039;,
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Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.

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$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
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Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.

This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in..."/>
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                <strong>The Hindu’s lovely cartoon–which Times of India could never publish by Anant Rangaswami</strong></h1>
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                <p>-First Post</p><div align="justify">Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.<br /><br />This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:<br /><br />That the motorists in Bangalore don&rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&rsquo;s report that statistically shows Bangalore&rsquo;s deficiency in this category.<br /><br />What is the name of the &lsquo;New Delhi-based green group&rsquo;? We&rsquo;ve tried to find out; we&rsquo;ve googled it and have come up with a blank.<br /><br />The Times of India&rsquo;s reticence to name the company stems from their misplaced principle of not giving &lsquo;brands&rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.<br /><br />When they take a position as they have, they stand to lose out on popular culture &ndash; and brands play an increasingly significant role in popular culture.<br /><br />So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.<br /><br />The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.<br /><br />For those who haven&rsquo;t seen that ad, watch it here and below.<br /><br />Readers who have seen the commercial immediately make the connection &mdash; and there is no doubt, that Cadbury is a big gainer.<br /><br />And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.<br /><br />&ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&rdquo; says the update.<br /><br />How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.<br /><br />The Hindu wins big &ndash; because they chose to plug a brand. That&rsquo;s editorial sense &ndash; and business sense.</div>               </font>
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</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
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-First Post
&lt;/p&gt;
&lt;div align=&quot;justify&quot;&gt;
Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.&lt;br /&gt;
&lt;br /&gt;
This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:&lt;br /&gt;
&lt;br /&gt;
That the motorists in Bangalore don&amp;rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&amp;rsquo;s report that statistically shows Bangalore&amp;rsquo;s deficiency in this category.&lt;br /&gt;
&lt;br /&gt;
What is the name of the &amp;lsquo;New Delhi-based green group&amp;rsquo;? We&amp;rsquo;ve tried to find out; we&amp;rsquo;ve googled it and have come up with a blank.&lt;br /&gt;
&lt;br /&gt;
The Times of India&amp;rsquo;s reticence to name the company stems from their misplaced principle of not giving &amp;lsquo;brands&amp;rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.&lt;br /&gt;
&lt;br /&gt;
When they take a position as they have, they stand to lose out on popular culture &amp;ndash; and brands play an increasingly significant role in popular culture.&lt;br /&gt;
&lt;br /&gt;
So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.&lt;br /&gt;
&lt;br /&gt;
The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.&lt;br /&gt;
&lt;br /&gt;
For those who haven&amp;rsquo;t seen that ad, watch it here and below.&lt;br /&gt;
&lt;br /&gt;
Readers who have seen the commercial immediately make the connection &amp;mdash; and there is no doubt, that Cadbury is a big gainer.&lt;br /&gt;
&lt;br /&gt;
And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&amp;rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&amp;rdquo; says the update.&lt;br /&gt;
&lt;br /&gt;
How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.&lt;br /&gt;
&lt;br /&gt;
The Hindu wins big &amp;ndash; because they chose to plug a brand. That&amp;rsquo;s editorial sense &amp;ndash; and business sense.
&lt;/div&gt;&#039;,
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	&#039;disp&#039; =&gt; &#039;&lt;p&gt;-First Post&lt;/p&gt;&lt;div align=&quot;justify&quot;&gt;Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.&lt;br /&gt;&lt;br /&gt;This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:&lt;br /&gt;&lt;br /&gt;That the motorists in Bangalore don&amp;rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&amp;rsquo;s report that statistically shows Bangalore&amp;rsquo;s deficiency in this category.&lt;br /&gt;&lt;br /&gt;What is the name of the &amp;lsquo;New Delhi-based green group&amp;rsquo;? We&amp;rsquo;ve tried to find out; we&amp;rsquo;ve googled it and have come up with a blank.&lt;br /&gt;&lt;br /&gt;The Times of India&amp;rsquo;s reticence to name the company stems from their misplaced principle of not giving &amp;lsquo;brands&amp;rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.&lt;br /&gt;&lt;br /&gt;When they take a position as they have, they stand to lose out on popular culture &amp;ndash; and brands play an increasingly significant role in popular culture.&lt;br /&gt;&lt;br /&gt;So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.&lt;br /&gt;&lt;br /&gt;The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.&lt;br /&gt;&lt;br /&gt;For those who haven&amp;rsquo;t seen that ad, watch it here and below.&lt;br /&gt;&lt;br /&gt;Readers who have seen the commercial immediately make the connection &amp;mdash; and there is no doubt, that Cadbury is a big gainer.&lt;br /&gt;&lt;br /&gt;And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&amp;rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&amp;rdquo; says the update.&lt;br /&gt;&lt;br /&gt;How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.&lt;br /&gt;&lt;br /&gt;The Hindu wins big &amp;ndash; because they chose to plug a brand. That&amp;rsquo;s editorial sense &amp;ndash; and business sense.&lt;/div&gt;&#039;,
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-First Post
&lt;/p&gt;
&lt;div align=&quot;justify&quot;&gt;
Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.&lt;br /&gt;
&lt;br /&gt;
This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:&lt;br /&gt;
&lt;br /&gt;
That the motorists in Bangalore don&amp;rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&amp;rsquo;s report that statistically shows Bangalore&amp;rsquo;s deficiency in this category.&lt;br /&gt;
&lt;br /&gt;
What is the name of the &amp;lsquo;New Delhi-based green group&amp;rsquo;? We&amp;rsquo;ve tried to find out; we&amp;rsquo;ve googled it and have come up with a blank.&lt;br /&gt;
&lt;br /&gt;
The Times of India&amp;rsquo;s reticence to name the company stems from their misplaced principle of not giving &amp;lsquo;brands&amp;rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.&lt;br /&gt;
&lt;br /&gt;
When they take a position as they have, they stand to lose out on popular culture &amp;ndash; and brands play an increasingly significant role in popular culture.&lt;br /&gt;
&lt;br /&gt;
So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.&lt;br /&gt;
&lt;br /&gt;
The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.&lt;br /&gt;
&lt;br /&gt;
For those who haven&amp;rsquo;t seen that ad, watch it here and below.&lt;br /&gt;
&lt;br /&gt;
Readers who have seen the commercial immediately make the connection &amp;mdash; and there is no doubt, that Cadbury is a big gainer.&lt;br /&gt;
&lt;br /&gt;
And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&amp;rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&amp;rdquo; says the update.&lt;br /&gt;
&lt;br /&gt;
How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.&lt;br /&gt;
&lt;br /&gt;
The Hindu wins big &amp;ndash; because they chose to plug a brand. That&amp;rsquo;s editorial sense &amp;ndash; and business sense.
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Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.

This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in...&#039;
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Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.

This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in..."/>
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                <strong>The Hindu’s lovely cartoon–which Times of India could never publish by Anant Rangaswami</strong></h1>
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                <p>-First Post</p><div align="justify">Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.<br /><br />This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:<br /><br />That the motorists in Bangalore don&rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&rsquo;s report that statistically shows Bangalore&rsquo;s deficiency in this category.<br /><br />What is the name of the &lsquo;New Delhi-based green group&rsquo;? We&rsquo;ve tried to find out; we&rsquo;ve googled it and have come up with a blank.<br /><br />The Times of India&rsquo;s reticence to name the company stems from their misplaced principle of not giving &lsquo;brands&rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.<br /><br />When they take a position as they have, they stand to lose out on popular culture &ndash; and brands play an increasingly significant role in popular culture.<br /><br />So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.<br /><br />The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.<br /><br />For those who haven&rsquo;t seen that ad, watch it here and below.<br /><br />Readers who have seen the commercial immediately make the connection &mdash; and there is no doubt, that Cadbury is a big gainer.<br /><br />And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.<br /><br />&ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&rdquo; says the update.<br /><br />How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.<br /><br />The Hindu wins big &ndash; because they chose to plug a brand. That&rsquo;s editorial sense &ndash; and business sense.</div>               </font>
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-First Post
</p>
<div align="justify">
Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.<br />
<br />
This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:<br />
<br />
That the motorists in Bangalore don&rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&rsquo;s report that statistically shows Bangalore&rsquo;s deficiency in this category.<br />
<br />
What is the name of the &lsquo;New Delhi-based green group&rsquo;? We&rsquo;ve tried to find out; we&rsquo;ve googled it and have come up with a blank.<br />
<br />
The Times of India&rsquo;s reticence to name the company stems from their misplaced principle of not giving &lsquo;brands&rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.<br />
<br />
When they take a position as they have, they stand to lose out on popular culture &ndash; and brands play an increasingly significant role in popular culture.<br />
<br />
So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.<br />
<br />
The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.<br />
<br />
For those who haven&rsquo;t seen that ad, watch it here and below.<br />
<br />
Readers who have seen the commercial immediately make the connection &mdash; and there is no doubt, that Cadbury is a big gainer.<br />
<br />
And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.<br />
<br />
&ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&rdquo; says the update.<br />
<br />
How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.<br />
<br />
The Hindu wins big &ndash; because they chose to plug a brand. That&rsquo;s editorial sense &ndash; and business sense.
</div>',
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-First Post
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Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.<br />
<br />
This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports:<br />
<br />
That the motorists in Bangalore don&rsquo;t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group&rsquo;s report that statistically shows Bangalore&rsquo;s deficiency in this category.<br />
<br />
What is the name of the &lsquo;New Delhi-based green group&rsquo;? We&rsquo;ve tried to find out; we&rsquo;ve googled it and have come up with a blank.<br />
<br />
The Times of India&rsquo;s reticence to name the company stems from their misplaced principle of not giving &lsquo;brands&rsquo; free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc.<br />
<br />
When they take a position as they have, they stand to lose out on popular culture &ndash; and brands play an increasingly significant role in popular culture.<br />
<br />
So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page.<br />
<br />
The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels.<br />
<br />
For those who haven&rsquo;t seen that ad, watch it here and below.<br />
<br />
Readers who have seen the commercial immediately make the connection &mdash; and there is no doubt, that Cadbury is a big gainer.<br />
<br />
And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced.<br />
<br />
&ldquo;Ramesh and Suresh are being an inspiration for the entire nation. Don&rsquo;t believe it? See this cartoon that appeared in The Hindu yesterday,&rdquo; says the update.<br />
<br />
How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written.<br />
<br />
The Hindu wins big &ndash; because they chose to plug a brand. That&rsquo;s editorial sense &ndash; and business sense.
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-First Post


Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity.

This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in...'
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The Hindu’s lovely cartoon–which Times of India could never publish by Anant Rangaswami

-First Post Two different newspapers, and two contrasting views on how to deal with giving brands unpaid publicity. This morning, The Times of India carries a story on a survey which has found Bangalore as scoring the lowest among seven cities in motorist behaviour. This is what The Times of India reports: That the motorists in Bangalore don’t seem to care for pedestrians has been a subject of intense debate for long. The debate has been set to rest by a New Delhi-based green group’s report that statistically shows Bangalore’s deficiency in this category. What is the name of the ‘New Delhi-based green group’? We’ve tried to find out; we’ve googled it and have come up with a blank. The Times of India’s reticence to name the company stems from their misplaced principle of not giving ‘brands’ free publicity. They go to great lengths to avoid naming brands, even to the extent of not calling IPL teams by their actual names, but referring to them as Team Kolkata, Team Mumbai, etc. When they take a position as they have, they stand to lose out on popular culture – and brands play an increasingly significant role in popular culture. So The Hindu saw no conflict between editorial and commerce when they carried the cartoon on the left on its editorial page. The cartoon rides on a recent (Ramesh and Suresh) commercial for Cadbury 5 Star chocolate, which is currently dominating TV channels. For those who haven’t seen that ad, watch it here and below. Readers who have seen the commercial immediately make the connection — and there is no doubt, that Cadbury is a big gainer. And what is the gain for The Hindu? Visit the Cadbury 5 Star facebook page and you see that The Hindu cartoon is reproduced. “Ramesh and Suresh are being an inspiration for the entire nation. Don’t believe it? See this cartoon that appeared in The Hindu yesterday,” says the update. How many would have seen the cartoon on the Cadbury 5 Star page? Well, they have over 1,000,000 likes and over 15,000 people talking about the page as this is being written. The Hindu wins big – because they chose to plug a brand. That’s editorial sense – and business sense.