Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 73,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'catslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 73,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'latest-news-updates/the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/latest-news-updates/the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'catslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 74,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'artileslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 74,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'latest-news-updates/the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/latest-news-updates/the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'artileslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

            } else {
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f10552c8bdd-trace').style.display = (document.getElementById('cakeErr67f10552c8bdd-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67f10552c8bdd-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f10552c8bdd-code').style.display = (document.getElementById('cakeErr67f10552c8bdd-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f10552c8bdd-context').style.display = (document.getElementById('cakeErr67f10552c8bdd-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67f10552c8bdd-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67f10552c8bdd-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 6494,
		&#039;title&#039; =&gt; &#039;The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;
&lt;br /&gt;
It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;
&lt;br /&gt;
The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;
&lt;br /&gt;
This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;
&lt;br /&gt;
Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;
&lt;br /&gt;
So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;
&lt;br /&gt;
One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;
&lt;br /&gt;
They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;
&lt;br /&gt;
Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;
&lt;br /&gt;
Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;
&lt;br /&gt;
The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;
&lt;br /&gt;
If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;
&lt;br /&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 15 March, 2011, http://www.business-standard.com/india/news/vanita-kohli-khandekarmysterymissing-indian-languages/428456/&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 16,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 6590,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 6494,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;media&#039;,
	&#039;metaDesc&#039; =&gt; &#039;


Why don&amp;rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;&lt;br /&gt;It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;&lt;br /&gt;The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;&lt;br /&gt;This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;&lt;br /&gt;Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;&lt;br /&gt;So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;&lt;br /&gt;One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;&lt;br /&gt;They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;&lt;br /&gt;Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;&lt;br /&gt;Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;&lt;br /&gt;The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;&lt;br /&gt;If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 6494,
	&#039;title&#039; =&gt; &#039;The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;
&lt;br /&gt;
It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;
&lt;br /&gt;
The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;
&lt;br /&gt;
This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;
&lt;br /&gt;
Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;
&lt;br /&gt;
So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;
&lt;br /&gt;
One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;
&lt;br /&gt;
They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;
&lt;br /&gt;
Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;
&lt;br /&gt;
Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;
&lt;br /&gt;
The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;
&lt;br /&gt;
If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;
&lt;br /&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 15 March, 2011, http://www.business-standard.com/india/news/vanita-kohli-khandekarmysterymissing-indian-languages/428456/&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 16,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 6590,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 6494
$metaTitle = &#039;LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;
$metaKeywords = &#039;media&#039;
$metaDesc = &#039;


Why don&amp;rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on...&#039;
$disp = &#039;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;&lt;br /&gt;It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;&lt;br /&gt;The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;&lt;br /&gt;This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;&lt;br /&gt;Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;&lt;br /&gt;So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;&lt;br /&gt;One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;&lt;br /&gt;They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;&lt;br /&gt;Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;&lt;br /&gt;Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;&lt;br /&gt;The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;&lt;br /&gt;If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar | Im4change.org</title>
    <meta name="description" content="


Why don&rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>The mystery of missing Indian languages by Vanita Kohli-Khandekar</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <em><br /></em><div align="justify"><em>Why don&rsquo;t we see more Indian language content on the internet?<br /></em><br />For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.<br /><br />It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.<br /><br />The reasons seem elusive. It can&rsquo;t be because there isn&rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &ldquo;language play&rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.<br /><br />This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.<br /><br />Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.<br /><br />So why haven&rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.<br /><br />One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &ldquo;The internet is working its way very slowly through the 75 million &lsquo;English-knowing&rsquo; group; once it crosses that level it will move to Indian languages,&rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.<br /><br />They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.<br /><br />Two, &ldquo;The effort so far has been to &lsquo;translate&rsquo; content into local languages rather than actually &lsquo;create&rsquo; content that is relevant to a particular language group,&rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.<br /><br />Three, &ldquo;There is no one language domination unlike Mandarin in China,&rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.<br /><br />The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&rdquo; says Trehan.<br /><br />If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?<br /><br /></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$maxBufferLength = (int) 8192
$file = '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php'
$line = (int) 853
$message = 'Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853'
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 48
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 148]
Code Context
            $response->getStatusCode(),

            ($reasonPhrase ? ' ' . $reasonPhrase : '')

        ));
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f10552c8bdd-trace').style.display = (document.getElementById('cakeErr67f10552c8bdd-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67f10552c8bdd-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f10552c8bdd-code').style.display = (document.getElementById('cakeErr67f10552c8bdd-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f10552c8bdd-context').style.display = (document.getElementById('cakeErr67f10552c8bdd-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67f10552c8bdd-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67f10552c8bdd-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 6494,
		&#039;title&#039; =&gt; &#039;The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;
&lt;br /&gt;
It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;
&lt;br /&gt;
The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;
&lt;br /&gt;
This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;
&lt;br /&gt;
Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;
&lt;br /&gt;
So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;
&lt;br /&gt;
One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;
&lt;br /&gt;
They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;
&lt;br /&gt;
Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;
&lt;br /&gt;
Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;
&lt;br /&gt;
The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;
&lt;br /&gt;
If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;
&lt;br /&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 15 March, 2011, http://www.business-standard.com/india/news/vanita-kohli-khandekarmysterymissing-indian-languages/428456/&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 16,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 6590,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 6494,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;media&#039;,
	&#039;metaDesc&#039; =&gt; &#039;


Why don&amp;rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;&lt;br /&gt;It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;&lt;br /&gt;The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;&lt;br /&gt;This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;&lt;br /&gt;Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;&lt;br /&gt;So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;&lt;br /&gt;One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;&lt;br /&gt;They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;&lt;br /&gt;Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;&lt;br /&gt;Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;&lt;br /&gt;The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;&lt;br /&gt;If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 6494,
	&#039;title&#039; =&gt; &#039;The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;
&lt;br /&gt;
It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;
&lt;br /&gt;
The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;
&lt;br /&gt;
This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;
&lt;br /&gt;
Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;
&lt;br /&gt;
So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;
&lt;br /&gt;
One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;
&lt;br /&gt;
They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;
&lt;br /&gt;
Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;
&lt;br /&gt;
Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;
&lt;br /&gt;
The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;
&lt;br /&gt;
If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;
&lt;br /&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 15 March, 2011, http://www.business-standard.com/india/news/vanita-kohli-khandekarmysterymissing-indian-languages/428456/&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 16,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 6590,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 6494
$metaTitle = &#039;LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;
$metaKeywords = &#039;media&#039;
$metaDesc = &#039;


Why don&amp;rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on...&#039;
$disp = &#039;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;&lt;br /&gt;It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;&lt;br /&gt;The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;&lt;br /&gt;This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;&lt;br /&gt;Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;&lt;br /&gt;So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;&lt;br /&gt;One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;&lt;br /&gt;They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;&lt;br /&gt;Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;&lt;br /&gt;Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;&lt;br /&gt;The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;&lt;br /&gt;If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar | Im4change.org</title>
    <meta name="description" content="


Why don&rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>The mystery of missing Indian languages by Vanita Kohli-Khandekar</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <em><br /></em><div align="justify"><em>Why don&rsquo;t we see more Indian language content on the internet?<br /></em><br />For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.<br /><br />It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.<br /><br />The reasons seem elusive. It can&rsquo;t be because there isn&rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &ldquo;language play&rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.<br /><br />This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.<br /><br />Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.<br /><br />So why haven&rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.<br /><br />One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &ldquo;The internet is working its way very slowly through the 75 million &lsquo;English-knowing&rsquo; group; once it crosses that level it will move to Indian languages,&rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.<br /><br />They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.<br /><br />Two, &ldquo;The effort so far has been to &lsquo;translate&rsquo; content into local languages rather than actually &lsquo;create&rsquo; content that is relevant to a particular language group,&rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.<br /><br />Three, &ldquo;There is no one language domination unlike Mandarin in China,&rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.<br /><br />The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&rdquo; says Trehan.<br /><br />If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?<br /><br /></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$reasonPhrase = 'OK'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitStatusLine() - CORE/src/Http/ResponseEmitter.php, line 148
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 54
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 181]
Code Context
                    $value

                ), $first);

                $first = false;
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f10552c8bdd-trace').style.display = (document.getElementById('cakeErr67f10552c8bdd-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67f10552c8bdd-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f10552c8bdd-code').style.display = (document.getElementById('cakeErr67f10552c8bdd-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f10552c8bdd-context').style.display = (document.getElementById('cakeErr67f10552c8bdd-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67f10552c8bdd-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67f10552c8bdd-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 6494,
		&#039;title&#039; =&gt; &#039;The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;
&lt;br /&gt;
It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;
&lt;br /&gt;
The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;
&lt;br /&gt;
This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;
&lt;br /&gt;
Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;
&lt;br /&gt;
So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;
&lt;br /&gt;
One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;
&lt;br /&gt;
They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;
&lt;br /&gt;
Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;
&lt;br /&gt;
Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;
&lt;br /&gt;
The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;
&lt;br /&gt;
If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;
&lt;br /&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 15 March, 2011, http://www.business-standard.com/india/news/vanita-kohli-khandekarmysterymissing-indian-languages/428456/&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 16,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 6590,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 6494,
	&#039;metaTitle&#039; =&gt; &#039;LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;media&#039;,
	&#039;metaDesc&#039; =&gt; &#039;


Why don&amp;rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;&lt;br /&gt;It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;&lt;br /&gt;The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;&lt;br /&gt;This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;&lt;br /&gt;Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;&lt;br /&gt;So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;&lt;br /&gt;One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;&lt;br /&gt;They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;&lt;br /&gt;Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;&lt;br /&gt;Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;&lt;br /&gt;The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;&lt;br /&gt;If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 6494,
	&#039;title&#039; =&gt; &#039;The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;em&gt;&lt;br /&gt;
&lt;/em&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;
&lt;br /&gt;
It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;
&lt;br /&gt;
The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;
&lt;br /&gt;
This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;
&lt;br /&gt;
Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;
&lt;br /&gt;
So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;
&lt;br /&gt;
One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;
&lt;br /&gt;
They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;
&lt;br /&gt;
Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;
&lt;br /&gt;
Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;
&lt;br /&gt;
The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;
&lt;br /&gt;
If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;
&lt;br /&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Business Standard, 15 March, 2011, http://www.business-standard.com/india/news/vanita-kohli-khandekarmysterymissing-indian-languages/428456/&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 16,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 6590,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 6494
$metaTitle = &#039;LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar&#039;
$metaKeywords = &#039;media&#039;
$metaDesc = &#039;


Why don&amp;rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on...&#039;
$disp = &#039;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;Why don&amp;rsquo;t we see more Indian language content on the internet?&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&amp;rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.&lt;br /&gt;&lt;br /&gt;It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &amp;ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&amp;rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.&lt;br /&gt;&lt;br /&gt;The reasons seem elusive. It can&amp;rsquo;t be because there isn&amp;rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &amp;ldquo;language play&amp;rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.&lt;br /&gt;&lt;br /&gt;This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.&lt;br /&gt;&lt;br /&gt;Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.&lt;br /&gt;&lt;br /&gt;So why haven&amp;rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.&lt;br /&gt;&lt;br /&gt;One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&amp;rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &amp;ldquo;The internet is working its way very slowly through the 75 million &amp;lsquo;English-knowing&amp;rsquo; group; once it crosses that level it will move to Indian languages,&amp;rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.&lt;br /&gt;&lt;br /&gt;They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.&lt;br /&gt;&lt;br /&gt;Two, &amp;ldquo;The effort so far has been to &amp;lsquo;translate&amp;rsquo; content into local languages rather than actually &amp;lsquo;create&amp;rsquo; content that is relevant to a particular language group,&amp;rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.&lt;br /&gt;&lt;br /&gt;Three, &amp;ldquo;There is no one language domination unlike Mandarin in China,&amp;rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.&lt;br /&gt;&lt;br /&gt;The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &amp;ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&amp;rdquo; says Trehan.&lt;br /&gt;&lt;br /&gt;If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar | Im4change.org</title>
    <meta name="description" content="


Why don&rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>The mystery of missing Indian languages by Vanita Kohli-Khandekar</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <em><br /></em><div align="justify"><em>Why don&rsquo;t we see more Indian language content on the internet?<br /></em><br />For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.<br /><br />It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.<br /><br />The reasons seem elusive. It can&rsquo;t be because there isn&rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &ldquo;language play&rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.<br /><br />This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.<br /><br />Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.<br /><br />So why haven&rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.<br /><br />One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &ldquo;The internet is working its way very slowly through the 75 million &lsquo;English-knowing&rsquo; group; once it crosses that level it will move to Indian languages,&rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.<br /><br />They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.<br /><br />Two, &ldquo;The effort so far has been to &lsquo;translate&rsquo; content into local languages rather than actually &lsquo;create&rsquo; content that is relevant to a particular language group,&rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.<br /><br />Three, &ldquo;There is no one language domination unlike Mandarin in China,&rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.<br /><br />The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&rdquo; says Trehan.<br /><br />If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?<br /><br /></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$cookies = []
$values = [
	(int) 0 => 'text/html; charset=UTF-8'
]
$name = 'Content-Type'
$first = true
$value = 'text/html; charset=UTF-8'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitHeaders() - CORE/src/Http/ResponseEmitter.php, line 181
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 55
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

<head>

    <link rel="canonical" href="<?php echo Configure::read('SITE_URL'); ?><?php echo $urlPrefix;?><?php echo $article_current->category->slug; ?>/<?php echo $article_current->seo_url; ?>.html"/>

    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>

$viewFile = '/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp'
$dataForView = [
	'article_current' => object(App\Model\Entity\Article) {

		'id' => (int) 6494,
		'title' => 'The mystery of missing Indian languages by Vanita Kohli-Khandekar',
		'subheading' => '',
		'description' => '<em><br />
</em>
<div align="justify">
<em>Why don&rsquo;t we see more Indian language content on the internet?<br />
</em><br />
For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.<br />
<br />
It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.<br />
<br />
The reasons seem elusive. It can&rsquo;t be because there isn&rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &ldquo;language play&rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.<br />
<br />
This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.<br />
<br />
Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.<br />
<br />
So why haven&rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.<br />
<br />
One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &ldquo;The internet is working its way very slowly through the 75 million &lsquo;English-knowing&rsquo; group; once it crosses that level it will move to Indian languages,&rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.<br />
<br />
They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.<br />
<br />
Two, &ldquo;The effort so far has been to &lsquo;translate&rsquo; content into local languages rather than actually &lsquo;create&rsquo; content that is relevant to a particular language group,&rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.<br />
<br />
Three, &ldquo;There is no one language domination unlike Mandarin in China,&rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.<br />
<br />
The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&rdquo; says Trehan.<br />
<br />
If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?<br />
<br />
</div>',
		'credit_writer' => 'The Business Standard, 15 March, 2011, http://www.business-standard.com/india/news/vanita-kohli-khandekarmysterymissing-indian-languages/428456/',
		'article_img' => '',
		'article_img_thumb' => '',
		'status' => (int) 1,
		'show_on_home' => (int) 1,
		'lang' => 'EN',
		'category_id' => (int) 16,
		'tag_keyword' => '',
		'seo_url' => 'the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590',
		'meta_title' => null,
		'meta_keywords' => null,
		'meta_description' => null,
		'noindex' => (int) 0,
		'publish_date' => object(Cake\I18n\FrozenDate) {},
		'most_visit_section_id' => null,
		'article_big_img' => null,
		'liveid' => (int) 6590,
		'created' => object(Cake\I18n\FrozenTime) {},
		'modified' => object(Cake\I18n\FrozenTime) {},
		'edate' => '',
		'tags' => [
			[maximum depth reached]
		],
		'category' => object(App\Model\Entity\Category) {},
		'[new]' => false,
		'[accessible]' => [
			[maximum depth reached]
		],
		'[dirty]' => [[maximum depth reached]],
		'[original]' => [[maximum depth reached]],
		'[virtual]' => [[maximum depth reached]],
		'[hasErrors]' => false,
		'[errors]' => [[maximum depth reached]],
		'[invalid]' => [[maximum depth reached]],
		'[repository]' => 'Articles'
	
	},
	'articleid' => (int) 6494,
	'metaTitle' => 'LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar',
	'metaKeywords' => 'media',
	'metaDesc' => '


Why don&rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on...',
	'disp' => '<em><br /></em><div align="justify"><em>Why don&rsquo;t we see more Indian language content on the internet?<br /></em><br />For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.<br /><br />It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.<br /><br />The reasons seem elusive. It can&rsquo;t be because there isn&rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &ldquo;language play&rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.<br /><br />This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.<br /><br />Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.<br /><br />So why haven&rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.<br /><br />One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &ldquo;The internet is working its way very slowly through the 75 million &lsquo;English-knowing&rsquo; group; once it crosses that level it will move to Indian languages,&rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.<br /><br />They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.<br /><br />Two, &ldquo;The effort so far has been to &lsquo;translate&rsquo; content into local languages rather than actually &lsquo;create&rsquo; content that is relevant to a particular language group,&rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.<br /><br />Three, &ldquo;There is no one language domination unlike Mandarin in China,&rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.<br /><br />The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&rdquo; says Trehan.<br /><br />If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?<br /><br /></div>',
	'lang' => 'English',
	'SITE_URL' => 'https://im4change.in/',
	'site_title' => 'im4change',
	'adminprix' => 'admin'
]
$article_current = object(App\Model\Entity\Article) {

	'id' => (int) 6494,
	'title' => 'The mystery of missing Indian languages by Vanita Kohli-Khandekar',
	'subheading' => '',
	'description' => '<em><br />
</em>
<div align="justify">
<em>Why don&rsquo;t we see more Indian language content on the internet?<br />
</em><br />
For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.<br />
<br />
It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.<br />
<br />
The reasons seem elusive. It can&rsquo;t be because there isn&rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &ldquo;language play&rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.<br />
<br />
This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.<br />
<br />
Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.<br />
<br />
So why haven&rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.<br />
<br />
One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &ldquo;The internet is working its way very slowly through the 75 million &lsquo;English-knowing&rsquo; group; once it crosses that level it will move to Indian languages,&rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.<br />
<br />
They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.<br />
<br />
Two, &ldquo;The effort so far has been to &lsquo;translate&rsquo; content into local languages rather than actually &lsquo;create&rsquo; content that is relevant to a particular language group,&rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.<br />
<br />
Three, &ldquo;There is no one language domination unlike Mandarin in China,&rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.<br />
<br />
The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&rdquo; says Trehan.<br />
<br />
If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?<br />
<br />
</div>',
	'credit_writer' => 'The Business Standard, 15 March, 2011, http://www.business-standard.com/india/news/vanita-kohli-khandekarmysterymissing-indian-languages/428456/',
	'article_img' => '',
	'article_img_thumb' => '',
	'status' => (int) 1,
	'show_on_home' => (int) 1,
	'lang' => 'EN',
	'category_id' => (int) 16,
	'tag_keyword' => '',
	'seo_url' => 'the-mystery-of-missing-indian-languages-by-vanita-kohli-khandekar-6590',
	'meta_title' => null,
	'meta_keywords' => null,
	'meta_description' => null,
	'noindex' => (int) 0,
	'publish_date' => object(Cake\I18n\FrozenDate) {},
	'most_visit_section_id' => null,
	'article_big_img' => null,
	'liveid' => (int) 6590,
	'created' => object(Cake\I18n\FrozenTime) {},
	'modified' => object(Cake\I18n\FrozenTime) {},
	'edate' => '',
	'tags' => [
		(int) 0 => object(Cake\ORM\Entity) {}
	],
	'category' => object(App\Model\Entity\Category) {},
	'[new]' => false,
	'[accessible]' => [
		'*' => true,
		'id' => false
	],
	'[dirty]' => [],
	'[original]' => [],
	'[virtual]' => [],
	'[hasErrors]' => false,
	'[errors]' => [],
	'[invalid]' => [],
	'[repository]' => 'Articles'

}
$articleid = (int) 6494
$metaTitle = 'LATEST NEWS UPDATES | The mystery of missing Indian languages by Vanita Kohli-Khandekar'
$metaKeywords = 'media'
$metaDesc = '


Why don&rsquo;t we see more Indian language content on the internet?

For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on...'
$disp = '<em><br /></em><div align="justify"><em>Why don&rsquo;t we see more Indian language content on the internet?<br /></em><br />For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn&rsquo;t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India.<br /><br />It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. &ldquo;On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,&rdquo; says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com.<br /><br />The reasons seem elusive. It can&rsquo;t be because there isn&rsquo;t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a &ldquo;language play&rdquo; in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets.<br /><br />This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity.<br /><br />Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV.<br /><br />So why haven&rsquo;t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge.<br /><br />One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world&rsquo;s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. &ldquo;The internet is working its way very slowly through the 75 million &lsquo;English-knowing&rsquo; group; once it crosses that level it will move to Indian languages,&rdquo; says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off.<br /><br />They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten.<br /><br />Two, &ldquo;The effort so far has been to &lsquo;translate&rsquo; content into local languages rather than actually &lsquo;create&rsquo; content that is relevant to a particular language group,&rdquo; says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people.<br /><br />Three, &ldquo;There is no one language domination unlike Mandarin in China,&rdquo; says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language.<br /><br />The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), &ldquo;India has so far not come up with its own version of Baidu (a very popular Chinese search engine),&rdquo; says Trehan.<br /><br />If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?<br /><br /></div>'
$lang = 'English'
$SITE_URL = 'https://im4change.in/'
$site_title = 'im4change'
$adminprix = 'admin'

include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51

The mystery of missing Indian languages by Vanita Kohli-Khandekar

Why don’t we see more Indian language content on the internet? For instance, there are over 200 odd million people who can read and write in Hindi. But Hindi doesn’t figure in any listing of the top ten languages used on the internet globally. Japanese, a cussedly difficult language to read or write, makes it to the top five. This, from a country with less than one-tenth the population of India. It is not as if Indian languages fare better at home. Any listing of top ten websites out of India brings up only English portals. “On an average, Indian language websites get about 12-15 per cent of the traffic that English sites get,” says Prashanth Rao, general manager, Times Internet. Advertiser interest in them is even more abysmal. He would know. Rao earlier worked with one of the largest language portals in India, Webdunia.com. The reasons seem elusive. It can’t be because there isn’t a market for language content in India. The fastest growth in audience and revenue numbers is coming from language newspaper groups such as Jagran Prakashan, DB Corporation or Malayala Manorama, among others. In television the most exciting companies, as any investor will tell you, are the ones with a “language play” in their portfolio. There is Sun, Eenadu, Zee and more recently Star India. There are others such as Viacom and Sony, which are now aggressively pursuing Indian language markets. This is not surprising. In the Indian media and entertainment business, scale and profitability can only be achieved by catering to its heterogeneity. Take TV news for instance. In 2000, the only challenger to state-owned DD News was Star News, an upmarket English news channel (then). That is when Aaj Tak came along and made news more relevant and real. It set the Hindi news market and finally the language news market on fire. Ditto for entertainment television after the success of Zee Marathi and Sun TV. So why haven’t we seen an Aaj Tak on the net? Or a Sun TV or a Dainik Jagran? Three reasons emerge. One is penetration. At last count, there were over 83 million internet users in India going by the Telecom Regulatory Authority of India numbers. India is the world’s fourth-largest internet market in the world, according to Internet World Stats. Yet both Rao, and Rediff.com founder Ajit Balakrishnan reckon that penetration is a huge issue. “The internet is working its way very slowly through the 75 million ‘English-knowing’ group; once it crosses that level it will move to Indian languages,” says Balakrishnan. Rao adds that till the whole broadband/penetration story really hits small-town India, a la mobile phones, language content cannot take off. They have a point. Cable penetration took off fastest in Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and West Bengal. That is when the language television industries in each of these states took off. Globally, take a look at Japan and Korea, where everyone is on broadband across devices. So, usage is very high and therefore their languages figure in the top ten. Two, “The effort so far has been to ‘translate’ content into local languages rather than actually ‘create’ content that is relevant to a particular language group,” says Sanjay Trehan, head, MSN India. For example, says an IAMAI-IMRB report on vernacular content, Hindi websites tend to be too literal and true to the classical Hindi instead of the spoken Hindi. This makes it inaccessible even to Hindi speaking people. Three, “There is no one language domination unlike Mandarin in China,” says R, Sundar, CEO, Times Business Solutions. Most of the hardware is still configured to English. The sheer variety of languages makes configuring hardware and software around one language somewhat uneconomical. Besides English remains, says Sundar, an aspirational language. The bottom-line; inspite of a ready market, the eco-system to serve it is not yet ready. A successful Indian language search engine could have kick-started it. While there is the odd Raftaar (a Hindi search engine), “India has so far not come up with its own version of Baidu (a very popular Chinese search engine),” says Trehan. If much of this sounds chicken and eggish, it is. Penetration will drive content or vice versa. But one of them has to take off first. The question is what will?