Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]Code Context
trigger_error($message, E_USER_DEPRECATED);
}
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.' $stackFrame = (int) 1 $trace = [ (int) 0 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php', 'line' => (int) 2421, 'function' => 'deprecationWarning', 'args' => [ (int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.' ] ], (int) 1 => [ 'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php', 'line' => (int) 73, 'function' => 'offsetGet', 'class' => 'Cake\Http\ServerRequest', 'object' => object(Cake\Http\ServerRequest) {}, 'type' => '->', 'args' => [ (int) 0 => 'catslug' ] ], (int) 2 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php', 'line' => (int) 610, 'function' => 'printArticle', 'class' => 'App\Controller\ArtileDetailController', 'object' => object(App\Controller\ArtileDetailController) {}, 'type' => '->', 'args' => [] ], (int) 3 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php', 'line' => (int) 120, 'function' => 'invokeAction', 'class' => 'Cake\Controller\Controller', 'object' => object(App\Controller\ArtileDetailController) {}, 'type' => '->', 'args' => [] ], (int) 4 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php', 'line' => (int) 94, 'function' => '_invoke', 'class' => 'Cake\Http\ActionDispatcher', 'object' => object(Cake\Http\ActionDispatcher) {}, 'type' => '->', 'args' => [ (int) 0 => object(App\Controller\ArtileDetailController) {} ] ], (int) 5 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php', 'line' => (int) 235, 'function' => 'dispatch', 'class' => 'Cake\Http\ActionDispatcher', 'object' => object(Cake\Http\ActionDispatcher) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 6 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 65, 'function' => '__invoke', 'class' => 'Cake\Http\BaseApplication', 'object' => object(App\Application) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {}, (int) 2 => object(Cake\Http\Runner) {} ] ], (int) 7 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php', 'line' => (int) 162, 'function' => '__invoke', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 8 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 65, 'function' => '__invoke', 'class' => 'Cake\Routing\Middleware\RoutingMiddleware', 'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {}, (int) 2 => object(Cake\Http\Runner) {} ] ], (int) 9 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php', 'line' => (int) 88, 'function' => '__invoke', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 10 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 65, 'function' => '__invoke', 'class' => 'Cake\Routing\Middleware\AssetMiddleware', 'object' => object(Cake\Routing\Middleware\AssetMiddleware) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {}, (int) 2 => object(Cake\Http\Runner) {} ] ], (int) 11 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php', 'line' => (int) 96, 'function' => '__invoke', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 12 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 65, 'function' => '__invoke', 'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware', 'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {}, (int) 2 => object(Cake\Http\Runner) {} ] ], (int) 13 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 51, 'function' => '__invoke', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 14 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php', 'line' => (int) 98, 'function' => 'run', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\MiddlewareQueue) {}, (int) 1 => object(Cake\Http\ServerRequest) {}, (int) 2 => object(Cake\Http\Response) {} ] ], (int) 15 => [ 'file' => '/home/brlfuser/public_html/webroot/index.php', 'line' => (int) 39, 'function' => 'run', 'class' => 'Cake\Http\Server', 'object' => object(Cake\Http\Server) {}, 'type' => '->', 'args' => [] ] ] $frame = [ 'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php', 'line' => (int) 73, 'function' => 'offsetGet', 'class' => 'Cake\Http\ServerRequest', 'object' => object(Cake\Http\ServerRequest) { trustProxy => false [protected] params => [ [maximum depth reached] ] [protected] data => [[maximum depth reached]] [protected] query => [[maximum depth reached]] [protected] cookies => [ [maximum depth reached] ] [protected] _environment => [ [maximum depth reached] ] [protected] url => 'latest-news-updates/the-next-frontier-is-rural-net-penetration-3322/print' [protected] base => '' [protected] webroot => '/' [protected] here => '/latest-news-updates/the-next-frontier-is-rural-net-penetration-3322/print' [protected] trustedProxies => [[maximum depth reached]] [protected] _input => null [protected] _detectors => [ [maximum depth reached] ] [protected] _detectorCache => [ [maximum depth reached] ] [protected] stream => object(Zend\Diactoros\PhpInputStream) {} [protected] uri => object(Zend\Diactoros\Uri) {} [protected] session => object(Cake\Http\Session) {} [protected] attributes => [[maximum depth reached]] [protected] emulatedAttributes => [ [maximum depth reached] ] [protected] uploadedFiles => [[maximum depth reached]] [protected] protocol => null [protected] requestTarget => null [private] deprecatedProperties => [ [maximum depth reached] ] }, 'type' => '->', 'args' => [ (int) 0 => 'catslug' ] ]deprecationWarning - CORE/src/Core/functions.php, line 311 Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421 App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73 Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51 Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98
Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]Code Context
trigger_error($message, E_USER_DEPRECATED);
}
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.' $stackFrame = (int) 1 $trace = [ (int) 0 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php', 'line' => (int) 2421, 'function' => 'deprecationWarning', 'args' => [ (int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.' ] ], (int) 1 => [ 'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php', 'line' => (int) 74, 'function' => 'offsetGet', 'class' => 'Cake\Http\ServerRequest', 'object' => object(Cake\Http\ServerRequest) {}, 'type' => '->', 'args' => [ (int) 0 => 'artileslug' ] ], (int) 2 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php', 'line' => (int) 610, 'function' => 'printArticle', 'class' => 'App\Controller\ArtileDetailController', 'object' => object(App\Controller\ArtileDetailController) {}, 'type' => '->', 'args' => [] ], (int) 3 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php', 'line' => (int) 120, 'function' => 'invokeAction', 'class' => 'Cake\Controller\Controller', 'object' => object(App\Controller\ArtileDetailController) {}, 'type' => '->', 'args' => [] ], (int) 4 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php', 'line' => (int) 94, 'function' => '_invoke', 'class' => 'Cake\Http\ActionDispatcher', 'object' => object(Cake\Http\ActionDispatcher) {}, 'type' => '->', 'args' => [ (int) 0 => object(App\Controller\ArtileDetailController) {} ] ], (int) 5 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php', 'line' => (int) 235, 'function' => 'dispatch', 'class' => 'Cake\Http\ActionDispatcher', 'object' => object(Cake\Http\ActionDispatcher) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 6 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 65, 'function' => '__invoke', 'class' => 'Cake\Http\BaseApplication', 'object' => object(App\Application) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {}, (int) 2 => object(Cake\Http\Runner) {} ] ], (int) 7 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php', 'line' => (int) 162, 'function' => '__invoke', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 8 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 65, 'function' => '__invoke', 'class' => 'Cake\Routing\Middleware\RoutingMiddleware', 'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {}, (int) 2 => object(Cake\Http\Runner) {} ] ], (int) 9 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php', 'line' => (int) 88, 'function' => '__invoke', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 10 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 65, 'function' => '__invoke', 'class' => 'Cake\Routing\Middleware\AssetMiddleware', 'object' => object(Cake\Routing\Middleware\AssetMiddleware) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {}, (int) 2 => object(Cake\Http\Runner) {} ] ], (int) 11 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php', 'line' => (int) 96, 'function' => '__invoke', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 12 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 65, 'function' => '__invoke', 'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware', 'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {}, (int) 2 => object(Cake\Http\Runner) {} ] ], (int) 13 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php', 'line' => (int) 51, 'function' => '__invoke', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\ServerRequest) {}, (int) 1 => object(Cake\Http\Response) {} ] ], (int) 14 => [ 'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php', 'line' => (int) 98, 'function' => 'run', 'class' => 'Cake\Http\Runner', 'object' => object(Cake\Http\Runner) {}, 'type' => '->', 'args' => [ (int) 0 => object(Cake\Http\MiddlewareQueue) {}, (int) 1 => object(Cake\Http\ServerRequest) {}, (int) 2 => object(Cake\Http\Response) {} ] ], (int) 15 => [ 'file' => '/home/brlfuser/public_html/webroot/index.php', 'line' => (int) 39, 'function' => 'run', 'class' => 'Cake\Http\Server', 'object' => object(Cake\Http\Server) {}, 'type' => '->', 'args' => [] ] ] $frame = [ 'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php', 'line' => (int) 74, 'function' => 'offsetGet', 'class' => 'Cake\Http\ServerRequest', 'object' => object(Cake\Http\ServerRequest) { trustProxy => false [protected] params => [ [maximum depth reached] ] [protected] data => [[maximum depth reached]] [protected] query => [[maximum depth reached]] [protected] cookies => [ [maximum depth reached] ] [protected] _environment => [ [maximum depth reached] ] [protected] url => 'latest-news-updates/the-next-frontier-is-rural-net-penetration-3322/print' [protected] base => '' [protected] webroot => '/' [protected] here => '/latest-news-updates/the-next-frontier-is-rural-net-penetration-3322/print' [protected] trustedProxies => [[maximum depth reached]] [protected] _input => null [protected] _detectors => [ [maximum depth reached] ] [protected] _detectorCache => [ [maximum depth reached] ] [protected] stream => object(Zend\Diactoros\PhpInputStream) {} [protected] uri => object(Zend\Diactoros\Uri) {} [protected] session => object(Cake\Http\Session) {} [protected] attributes => [[maximum depth reached]] [protected] emulatedAttributes => [ [maximum depth reached] ] [protected] uploadedFiles => [[maximum depth reached]] [protected] protocol => null [protected] requestTarget => null [private] deprecatedProperties => [ [maximum depth reached] ] }, 'type' => '->', 'args' => [ (int) 0 => 'artileslug' ] ]deprecationWarning - CORE/src/Core/functions.php, line 311 Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421 App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74 Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51 Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98
Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]Code Contextif (Configure::read('debug')) {
trigger_error($message, E_USER_WARNING);
} else {
$response = object(Cake\Http\Response) { 'status' => (int) 200, 'contentType' => 'text/html', 'headers' => [ 'Content-Type' => [ [maximum depth reached] ] ], 'file' => null, 'fileRange' => [], 'cookies' => object(Cake\Http\Cookie\CookieCollection) {}, 'cacheDirectives' => [], 'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f743521f076-trace').style.display = (document.getElementById('cakeErr67f743521f076-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67f743521f076-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f743521f076-code').style.display = (document.getElementById('cakeErr67f743521f076-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f743521f076-context').style.display = (document.getElementById('cakeErr67f743521f076-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67f743521f076-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700"><</span><span style="color: #0000BB">head</span><span style="color: #007700">> </span></span></code> <span class="code-highlight"><code><span style="color: #000000"> <link rel="canonical" href="<span style="color: #0000BB"><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">); </span><span style="color: #0000BB">?><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-></span><span style="color: #0000BB">category</span><span style="color: #007700">-></span><span style="color: #0000BB">slug</span><span style="color: #007700">; </span><span style="color: #0000BB">?></span>/<span style="color: #0000BB"><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-></span><span style="color: #0000BB">seo_url</span><span style="color: #007700">; </span><span style="color: #0000BB">?></span>.html"/> </span></code></span> <code><span style="color: #000000"><span style="color: #0000BB"> </span><span style="color: #007700"><</span><span style="color: #0000BB">meta http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type" </span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html; charset=utf-8"</span><span style="color: #007700">/> </span></span></code></pre><pre id="cakeErr67f743521f076-context" class="cake-context" style="display: none;">$viewFile = '/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp' $dataForView = [ 'article_current' => object(App\Model\Entity\Article) { 'id' => (int) 3234, 'title' => 'The next frontier is rural net penetration', 'subheading' => '', 'description' => '<p align="justify"> <font face="arial,helvetica,sans-serif" size="3">A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man&rsquo;s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana &mdash; the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font> </p>', 'credit_writer' => 'DNA, 14 September, 2010, http://www.dnaindia.com/opinion/editorial_the-next-frontier-is-rural-net-penetration_1437531', 'article_img' => '', 'article_img_thumb' => '', 'status' => (int) 1, 'show_on_home' => (int) 1, 'lang' => 'EN', 'category_id' => (int) 16, 'tag_keyword' => '', 'seo_url' => 'the-next-frontier-is-rural-net-penetration-3322', 'meta_title' => null, 'meta_keywords' => null, 'meta_description' => null, 'noindex' => (int) 0, 'publish_date' => object(Cake\I18n\FrozenDate) {}, 'most_visit_section_id' => null, 'article_big_img' => null, 'liveid' => (int) 3322, 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'edate' => '', 'tags' => [ [maximum depth reached] ], 'category' => object(App\Model\Entity\Category) {}, '[new]' => false, '[accessible]' => [ [maximum depth reached] ], '[dirty]' => [[maximum depth reached]], '[original]' => [[maximum depth reached]], '[virtual]' => [[maximum depth reached]], '[hasErrors]' => false, '[errors]' => [[maximum depth reached]], '[invalid]' => [[maximum depth reached]], '[repository]' => 'Articles' }, 'articleid' => (int) 3234, 'metaTitle' => 'LATEST NEWS UPDATES | The next frontier is rural net penetration', 'metaKeywords' => 'ICTs', 'metaDesc' => ' A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest...', 'disp' => '<p align="justify"><font >A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font></p><p align="justify"><font >Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man&rsquo;s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font></p><p align="justify"><font >The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana &mdash; the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font></p><p align="justify"><font >There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font></p><p align="justify"><font >It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font></p>', 'lang' => 'English', 'SITE_URL' => 'https://im4change.in/', 'site_title' => 'im4change', 'adminprix' => 'admin' ] $article_current = object(App\Model\Entity\Article) { 'id' => (int) 3234, 'title' => 'The next frontier is rural net penetration', 'subheading' => '', 'description' => '<p align="justify"> <font face="arial,helvetica,sans-serif" size="3">A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man&rsquo;s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana &mdash; the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font> </p>', 'credit_writer' => 'DNA, 14 September, 2010, http://www.dnaindia.com/opinion/editorial_the-next-frontier-is-rural-net-penetration_1437531', 'article_img' => '', 'article_img_thumb' => '', 'status' => (int) 1, 'show_on_home' => (int) 1, 'lang' => 'EN', 'category_id' => (int) 16, 'tag_keyword' => '', 'seo_url' => 'the-next-frontier-is-rural-net-penetration-3322', 'meta_title' => null, 'meta_keywords' => null, 'meta_description' => null, 'noindex' => (int) 0, 'publish_date' => object(Cake\I18n\FrozenDate) {}, 'most_visit_section_id' => null, 'article_big_img' => null, 'liveid' => (int) 3322, 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'edate' => '', 'tags' => [ (int) 0 => object(Cake\ORM\Entity) {} ], 'category' => object(App\Model\Entity\Category) {}, '[new]' => false, '[accessible]' => [ '*' => true, 'id' => false ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[hasErrors]' => false, '[errors]' => [], '[invalid]' => [], '[repository]' => 'Articles' } $articleid = (int) 3234 $metaTitle = 'LATEST NEWS UPDATES | The next frontier is rural net penetration' $metaKeywords = 'ICTs' $metaDesc = ' A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest...' $disp = '<p align="justify"><font >A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font></p><p align="justify"><font >Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man&rsquo;s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font></p><p align="justify"><font >The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana &mdash; the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font></p><p align="justify"><font >There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font></p><p align="justify"><font >It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font></p>' $lang = 'English' $SITE_URL = 'https://im4change.in/' $site_title = 'im4change' $adminprix = 'admin'</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413 Cake\View\View::_render() - CORE/src/View/View.php, line 1374 Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927 Cake\View\View::render() - CORE/src/View/View.php, line 885 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/the-next-frontier-is-rural-net-penetration-3322.html"/> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css" media="all"/> <title>LATEST NEWS UPDATES | The next frontier is rural net penetration | Im4change.org</title> <meta name="description" content=" A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium’s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest..."/> <script src="https://im4change.in/js/jquery-1.10.2.js"></script> <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script> <script language="javascript" type="text/javascript"> $(document).ready(function () { var img = $("img")[0]; // Get my img elem var pic_real_width, pic_real_height; $("<img/>") // Make in memory copy of image to avoid css issues .attr("src", $(img).attr("src")) .load(function () { pic_real_width = this.width; // Note: $(this).width() will not pic_real_height = this.height; // work for in memory images. }); }); </script> <style type="text/css"> @media screen { div.divFooter { display: block; } } @media print { .printbutton { display: none !important; } } </style> </head> <body> <table cellpadding="0" cellspacing="0" border="0" width="98%" align="center"> <tr> <td class="top_bg"> <div class="divFooter"> <img src="https://im4change.in/images/logo1.jpg" height="59" border="0" alt="Resource centre on India's rural distress" style="padding-top:14px;"/> </div> </td> </tr> <tr> <td id="topspace"> </td> </tr> <tr id="topspace"> <td> </td> </tr> <tr> <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton"> <form><input type="button" value=" Print this page " onclick="window.print();return false;"/></form> </td> </tr> <tr> <td width="100%"> <h1 class="news_headlines" style="font-style:normal"> <strong>The next frontier is rural net penetration</strong></h1> </td> </tr> <tr> <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3"> <p align="justify"><font >A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium’s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font></p><p align="justify"><font >Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man’s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font></p><p align="justify"><font >The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana — the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font></p><p align="justify"><font >There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font></p><p align="justify"><font >It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font></p> </font> </td> </tr> <tr> <td> </td> </tr> <tr> <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;"> <form><input type="button" value=" Print this page " onclick="window.print();return false;"/></form> </td> </tr> </table></body> </html>' } $maxBufferLength = (int) 8192 $file = '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php' $line = (int) 853 $message = 'Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853'Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 48 Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141 [main] - ROOT/webroot/index.php, line 39
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'' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67f743521f076-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f743521f076-code').style.display = (document.getElementById('cakeErr67f743521f076-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67f743521f076-context').style.display = (document.getElementById('cakeErr67f743521f076-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67f743521f076-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700"><</span><span style="color: #0000BB">head</span><span style="color: #007700">> </span></span></code> <span class="code-highlight"><code><span style="color: #000000"> <link rel="canonical" href="<span style="color: #0000BB"><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">); </span><span style="color: #0000BB">?><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-></span><span style="color: #0000BB">category</span><span style="color: #007700">-></span><span style="color: #0000BB">slug</span><span style="color: #007700">; </span><span style="color: #0000BB">?></span>/<span style="color: #0000BB"><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-></span><span style="color: #0000BB">seo_url</span><span style="color: #007700">; </span><span style="color: #0000BB">?></span>.html"/> </span></code></span> <code><span style="color: #000000"><span style="color: #0000BB"> </span><span style="color: #007700"><</span><span style="color: #0000BB">meta http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type" </span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html; charset=utf-8"</span><span style="color: #007700">/> </span></span></code></pre><pre id="cakeErr67f743521f076-context" class="cake-context" style="display: none;">$viewFile = '/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp' $dataForView = [ 'article_current' => object(App\Model\Entity\Article) { 'id' => (int) 3234, 'title' => 'The next frontier is rural net penetration', 'subheading' => '', 'description' => '<p align="justify"> <font face="arial,helvetica,sans-serif" size="3">A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man&rsquo;s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana &mdash; the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font> </p>', 'credit_writer' => 'DNA, 14 September, 2010, http://www.dnaindia.com/opinion/editorial_the-next-frontier-is-rural-net-penetration_1437531', 'article_img' => '', 'article_img_thumb' => '', 'status' => (int) 1, 'show_on_home' => (int) 1, 'lang' => 'EN', 'category_id' => (int) 16, 'tag_keyword' => '', 'seo_url' => 'the-next-frontier-is-rural-net-penetration-3322', 'meta_title' => null, 'meta_keywords' => null, 'meta_description' => null, 'noindex' => (int) 0, 'publish_date' => object(Cake\I18n\FrozenDate) {}, 'most_visit_section_id' => null, 'article_big_img' => null, 'liveid' => (int) 3322, 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'edate' => '', 'tags' => [ [maximum depth reached] ], 'category' => object(App\Model\Entity\Category) {}, '[new]' => false, '[accessible]' => [ [maximum depth reached] ], '[dirty]' => [[maximum depth reached]], '[original]' => [[maximum depth reached]], '[virtual]' => [[maximum depth reached]], '[hasErrors]' => false, '[errors]' => [[maximum depth reached]], '[invalid]' => [[maximum depth reached]], '[repository]' => 'Articles' }, 'articleid' => (int) 3234, 'metaTitle' => 'LATEST NEWS UPDATES | The next frontier is rural net penetration', 'metaKeywords' => 'ICTs', 'metaDesc' => ' A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest...', 'disp' => '<p align="justify"><font >A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font></p><p align="justify"><font >Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man&rsquo;s indulgence; it is an aid to every possible business, especially those in the unorganised sector. 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The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font></p><p align="justify"><font >It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font></p>', 'lang' => 'English', 'SITE_URL' => 'https://im4change.in/', 'site_title' => 'im4change', 'adminprix' => 'admin' ] $article_current = object(App\Model\Entity\Article) { 'id' => (int) 3234, 'title' => 'The next frontier is rural net penetration', 'subheading' => '', 'description' => '<p align="justify"> <font face="arial,helvetica,sans-serif" size="3">A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man&rsquo;s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana &mdash; the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font> </p>', 'credit_writer' => 'DNA, 14 September, 2010, http://www.dnaindia.com/opinion/editorial_the-next-frontier-is-rural-net-penetration_1437531', 'article_img' => '', 'article_img_thumb' => '', 'status' => (int) 1, 'show_on_home' => (int) 1, 'lang' => 'EN', 'category_id' => (int) 16, 'tag_keyword' => '', 'seo_url' => 'the-next-frontier-is-rural-net-penetration-3322', 'meta_title' => null, 'meta_keywords' => null, 'meta_description' => null, 'noindex' => (int) 0, 'publish_date' => object(Cake\I18n\FrozenDate) {}, 'most_visit_section_id' => null, 'article_big_img' => null, 'liveid' => (int) 3322, 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'edate' => '', 'tags' => [ (int) 0 => object(Cake\ORM\Entity) {} ], 'category' => object(App\Model\Entity\Category) {}, '[new]' => false, '[accessible]' => [ '*' => true, 'id' => false ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[hasErrors]' => false, '[errors]' => [], '[invalid]' => [], '[repository]' => 'Articles' } $articleid = (int) 3234 $metaTitle = 'LATEST NEWS UPDATES | The next frontier is rural net penetration' $metaKeywords = 'ICTs' $metaDesc = ' A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest...' $disp = '<p align="justify"><font >A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font></p><p align="justify"><font >Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man&rsquo;s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font></p><p align="justify"><font >The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana &mdash; the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font></p><p align="justify"><font >There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font></p><p align="justify"><font >It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. 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Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest..."/> <script src="https://im4change.in/js/jquery-1.10.2.js"></script> <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script> <script language="javascript" type="text/javascript"> $(document).ready(function () { var img = $("img")[0]; // Get my img elem var pic_real_width, pic_real_height; $("<img/>") // Make in memory copy of image to avoid css issues .attr("src", $(img).attr("src")) .load(function () { pic_real_width = this.width; // Note: $(this).width() will not pic_real_height = this.height; // work for in memory images. }); }); </script> <style type="text/css"> @media screen { div.divFooter { display: block; } } @media print { .printbutton { display: none !important; } } </style> </head> <body> <table cellpadding="0" cellspacing="0" border="0" width="98%" align="center"> <tr> <td class="top_bg"> <div class="divFooter"> <img src="https://im4change.in/images/logo1.jpg" height="59" border="0" alt="Resource centre on India's rural distress" style="padding-top:14px;"/> </div> </td> </tr> <tr> <td id="topspace"> </td> </tr> <tr id="topspace"> <td> </td> </tr> <tr> <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton"> <form><input type="button" value=" Print this page " onclick="window.print();return false;"/></form> </td> </tr> <tr> <td width="100%"> <h1 class="news_headlines" style="font-style:normal"> <strong>The next frontier is rural net penetration</strong></h1> </td> </tr> <tr> <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3"> <p align="justify"><font >A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium’s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font></p><p align="justify"><font >Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man’s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font></p><p align="justify"><font >The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana — the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font></p><p align="justify"><font >There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font></p><p align="justify"><font >It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font></p> </font> </td> </tr> <tr> <td> </td> </tr> <tr> <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;"> <form><input type="button" value=" Print this page " onclick="window.print();return false;"/></form> </td> </tr> </table></body> </html>' } $reasonPhrase = 'OK'header - [internal], line ?? 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Some 30% of mobile phone connections are already in rural areas.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. 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From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font> </p>', 'credit_writer' => 'DNA, 14 September, 2010, http://www.dnaindia.com/opinion/editorial_the-next-frontier-is-rural-net-penetration_1437531', 'article_img' => '', 'article_img_thumb' => '', 'status' => (int) 1, 'show_on_home' => (int) 1, 'lang' => 'EN', 'category_id' => (int) 16, 'tag_keyword' => '', 'seo_url' => 'the-next-frontier-is-rural-net-penetration-3322', 'meta_title' => null, 'meta_keywords' => null, 'meta_description' => null, 'noindex' => (int) 0, 'publish_date' => object(Cake\I18n\FrozenDate) {}, 'most_visit_section_id' => null, 'article_big_img' => null, 'liveid' => (int) 3322, 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'edate' => '', 'tags' => [ (int) 0 => object(Cake\ORM\Entity) {} ], 'category' => object(App\Model\Entity\Category) {}, '[new]' => false, '[accessible]' => [ '*' => true, 'id' => false ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[hasErrors]' => false, '[errors]' => [], '[invalid]' => [], '[repository]' => 'Articles' } $articleid = (int) 3234 $metaTitle = 'LATEST NEWS UPDATES | The next frontier is rural net penetration' $metaKeywords = 'ICTs' $metaDesc = ' A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest...' $disp = '<p align="justify"><font >A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium&rsquo;s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font></p><p align="justify"><font >Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man&rsquo;s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font></p><p align="justify"><font >The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana &mdash; the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font></p><p align="justify"><font >There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&amp;D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font></p><p align="justify"><font >It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font></p>' $lang = 'English' $SITE_URL = 'https://im4change.in/' $site_title = 'im4change' $adminprix = 'admin'</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413 Cake\View\View::_render() - CORE/src/View/View.php, line 1374 Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927 Cake\View\View::render() - CORE/src/View/View.php, line 885 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>latest-news-updates/the-next-frontier-is-rural-net-penetration-3322.html"/> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css" media="all"/> <title>LATEST NEWS UPDATES | The next frontier is rural net penetration | Im4change.org</title> <meta name="description" content=" A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium’s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest..."/> <script src="https://im4change.in/js/jquery-1.10.2.js"></script> <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script> <script language="javascript" type="text/javascript"> $(document).ready(function () { var img = $("img")[0]; // Get my img elem var pic_real_width, pic_real_height; $("<img/>") // Make in memory copy of image to avoid css issues .attr("src", $(img).attr("src")) .load(function () { pic_real_width = this.width; // Note: $(this).width() will not pic_real_height = this.height; // work for in memory images. }); }); </script> <style type="text/css"> @media screen { div.divFooter { display: block; } } @media print { .printbutton { display: none !important; } } </style> </head> <body> <table cellpadding="0" cellspacing="0" border="0" width="98%" align="center"> <tr> <td class="top_bg"> <div class="divFooter"> <img src="https://im4change.in/images/logo1.jpg" height="59" border="0" alt="Resource centre on India's rural distress" style="padding-top:14px;"/> </div> </td> </tr> <tr> <td id="topspace"> </td> </tr> <tr id="topspace"> <td> </td> </tr> <tr> <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton"> <form><input type="button" value=" Print this page " onclick="window.print();return false;"/></form> </td> </tr> <tr> <td width="100%"> <h1 class="news_headlines" style="font-style:normal"> <strong>The next frontier is rural net penetration</strong></h1> </td> </tr> <tr> <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3"> <p align="justify"><font >A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium’s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future.</font></p><p align="justify"><font >Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man’s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business.</font></p><p align="justify"><font >The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana — the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas.</font></p><p align="justify"><font >There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font></p><p align="justify"><font >It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller.</font></p> </font> </td> </tr> <tr> <td> </td> </tr> <tr> <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;"> <form><input type="button" value=" Print this page " onclick="window.print();return false;"/></form> </td> </tr> </table></body> </html>' } $cookies = [] $values = [ (int) 0 => 'text/html; charset=UTF-8' ] $name = 'Content-Type' $first = true $value = 'text/html; charset=UTF-8'header - [internal], line ?? Cake\Http\ResponseEmitter::emitHeaders() - CORE/src/Http/ResponseEmitter.php, line 181 Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 55 Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141 [main] - ROOT/webroot/index.php, line 39
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While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users.</font> </p> <p align="justify"> <font face="arial,helvetica,sans-serif" size="3">It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. 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The next frontier is rural net penetration |
A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium’s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to the future. Exhibit A is the mobile revolution. Five years ago, the telecom ministry was fretting about meeting the tele-density target of 250 million. By the end of this year, we should have achieved nearly thrice that figure. Today, the telephone is not a rich man’s indulgence; it is an aid to every possible business, especially those in the unorganised sector. Carpenters, plumbers, and autorickshaw drivers use it to drum up business. The aggregates, of course, hide the divergence between urban and rural telephone penetration. But no mobile services operator is looking at an urban nirvana — the growth is all in the smaller cities and rural areas. Some 30% of mobile phone connections are already in rural areas. There is every reason to believe that the mobile revolution will drive internet penetration as well. While studies show that people in rural areas care mainly about basic things like voice telephony and music rather than web browsing, Indians have shown an ability to adopt technology faster than the rest of the world. The current preponderance of demand for voice and music may reflect low rural familiarity with the medium and low literacy, but if we consider the amount of private investment and R&D going into designing mobile interfaces for these segments, the mobile boom will surely spark an internet boom in rural areas. Add to that the soon-to-be-launched 3G and Wimax services, and wireless will be the way to go for both urban and rural users. It is clear what the government must do to reduce the digital divide: Lay broadband pipes to wire up the whole country. With social sector schemes like NREGA and massive infrastructure spending in the rural areas putting money in the hands of the poor, the latter will be demanding broadband access almost as a birthright. From the farmer who wants to know global prices of wheat to the pensioner who wants to check the balance in his bank account, the net will become a great leveller. |