Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

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    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67edb0be25f3a-trace').style.display = (document.getElementById('cakeErr67edb0be25f3a-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67edb0be25f3a-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67edb0be25f3a-code').style.display = (document.getElementById('cakeErr67edb0be25f3a-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67edb0be25f3a-context').style.display = (document.getElementById('cakeErr67edb0be25f3a-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67edb0be25f3a-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
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&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;Brisker Puja sales may not implicate a better economic climate in West Bengal&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural Heritage of Humanity&amp;rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&amp;rsquo;s Hanami, Munich&amp;rsquo;s Oktoberfest and Pamplona&amp;rsquo;s San Ferm&amp;iacute;n and New Orleans&amp;rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;The Durga Puja economy&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at ₹25,000 crore, around 3.7% of West Bengal&amp;rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&amp;rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&amp;rsquo;s Puja economy.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;A recent &lt;a href=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot;&gt;British Council study&lt;/a&gt; focused on 10 creative industries and indicated that a ₹32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &amp;mdash; the study itself points to several sectors such as the unorganised retail market that &amp;ldquo;will add to creative worth&amp;rdquo; significantly.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Please &lt;a href=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot;&gt;click here&lt;/a&gt; to read more.&amp;nbsp;&lt;/p&gt;
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Brisker Puja sales may not implicate a better economic climate in West Bengal

There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural...&#039;,
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&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;Brisker Puja sales may not implicate a better economic climate in West Bengal&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural Heritage of Humanity&amp;rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&amp;rsquo;s Hanami, Munich&amp;rsquo;s Oktoberfest and Pamplona&amp;rsquo;s San Ferm&amp;iacute;n and New Orleans&amp;rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;The Durga Puja economy&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at ₹25,000 crore, around 3.7% of West Bengal&amp;rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&amp;rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&amp;rsquo;s Puja economy.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;A recent &lt;a href=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot;&gt;British Council study&lt;/a&gt; focused on 10 creative industries and indicated that a ₹32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &amp;mdash; the study itself points to several sectors such as the unorganised retail market that &amp;ldquo;will add to creative worth&amp;rdquo; significantly.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Please &lt;a href=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot;&gt;click here&lt;/a&gt; to read more.&amp;nbsp;&lt;/p&gt;
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Brisker Puja sales may not implicate a better economic climate in West Bengal

There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural...&#039;
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Brisker Puja sales may not implicate a better economic climate in West Bengal

There is added enthusiasm in the celebration of Kolkata&rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&rsquo;s &lsquo;Representative List of Intangible Cultural..."/>
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                <strong>Understanding the Durga Puja economy -Atanu Biswas</strong></h1>
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                <p style="text-align:justify">-The Hindu</p><p style="text-align:justify"><em>Brisker Puja sales may not implicate a better economic climate in West Bengal</em></p><p style="text-align:justify">There is added enthusiasm in the celebration of Kolkata&rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&rsquo;s &lsquo;Representative List of Intangible Cultural Heritage of Humanity&rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.</p><p style="text-align:justify">But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&rsquo;s Hanami, Munich&rsquo;s Oktoberfest and Pamplona&rsquo;s San Ferm&iacute;n and New Orleans&rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?</p><p style="text-align:justify"><em>The Durga Puja economy</em></p><p style="text-align:justify">Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at 25,000 crore, around 3.7% of West Bengal&rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&rsquo;s Puja economy.</p><p style="text-align:justify">A recent <a href="https://im4change.org/upload/files/final_ttt3_report_web.pdf" title="https://im4change.org/upload/files/final_ttt3_report_web.pdf">British Council study</a> focused on 10 creative industries and indicated that a 32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &mdash; the study itself points to several sectors such as the unorganised retail market that &ldquo;will add to creative worth&rdquo; significantly.</p><p style="text-align:justify">Please <a href="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true" title="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true">click here</a> to read more.&nbsp;</p>               </font>
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&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;Brisker Puja sales may not implicate a better economic climate in West Bengal&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural Heritage of Humanity&amp;rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&amp;rsquo;s Hanami, Munich&amp;rsquo;s Oktoberfest and Pamplona&amp;rsquo;s San Ferm&amp;iacute;n and New Orleans&amp;rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;The Durga Puja economy&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at ₹25,000 crore, around 3.7% of West Bengal&amp;rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&amp;rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&amp;rsquo;s Puja economy.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;A recent &lt;a href=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot;&gt;British Council study&lt;/a&gt; focused on 10 creative industries and indicated that a ₹32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &amp;mdash; the study itself points to several sectors such as the unorganised retail market that &amp;ldquo;will add to creative worth&amp;rdquo; significantly.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Please &lt;a href=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot;&gt;click here&lt;/a&gt; to read more.&amp;nbsp;&lt;/p&gt;
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Brisker Puja sales may not implicate a better economic climate in West Bengal

There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural...&#039;,
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&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;Brisker Puja sales may not implicate a better economic climate in West Bengal&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural Heritage of Humanity&amp;rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&amp;rsquo;s Hanami, Munich&amp;rsquo;s Oktoberfest and Pamplona&amp;rsquo;s San Ferm&amp;iacute;n and New Orleans&amp;rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;The Durga Puja economy&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at ₹25,000 crore, around 3.7% of West Bengal&amp;rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&amp;rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&amp;rsquo;s Puja economy.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;A recent &lt;a href=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot;&gt;British Council study&lt;/a&gt; focused on 10 creative industries and indicated that a ₹32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &amp;mdash; the study itself points to several sectors such as the unorganised retail market that &amp;ldquo;will add to creative worth&amp;rdquo; significantly.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Please &lt;a href=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot;&gt;click here&lt;/a&gt; to read more.&amp;nbsp;&lt;/p&gt;
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Brisker Puja sales may not implicate a better economic climate in West Bengal

There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural...&#039;
$disp = &#039;&lt;p style=&quot;text-align:justify&quot;&gt;-The Hindu&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;Brisker Puja sales may not implicate a better economic climate in West Bengal&lt;/em&gt;&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural Heritage of Humanity&amp;rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&amp;rsquo;s Hanami, Munich&amp;rsquo;s Oktoberfest and Pamplona&amp;rsquo;s San Ferm&amp;iacute;n and New Orleans&amp;rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;The Durga Puja economy&lt;/em&gt;&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at 25,000 crore, around 3.7% of West Bengal&amp;rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&amp;rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&amp;rsquo;s Puja economy.&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;A recent &lt;a href=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot; title=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot;&gt;British Council study&lt;/a&gt; focused on 10 creative industries and indicated that a 32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &amp;mdash; the study itself points to several sectors such as the unorganised retail market that &amp;ldquo;will add to creative worth&amp;rdquo; significantly.&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;Please &lt;a href=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot; title=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot;&gt;click here&lt;/a&gt; to read more.&amp;nbsp;&lt;/p&gt;&#039;
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Brisker Puja sales may not implicate a better economic climate in West Bengal

There is added enthusiasm in the celebration of Kolkata&rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&rsquo;s &lsquo;Representative List of Intangible Cultural..."/>
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                <strong>Understanding the Durga Puja economy -Atanu Biswas</strong></h1>
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                <p style="text-align:justify">-The Hindu</p><p style="text-align:justify"><em>Brisker Puja sales may not implicate a better economic climate in West Bengal</em></p><p style="text-align:justify">There is added enthusiasm in the celebration of Kolkata&rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&rsquo;s &lsquo;Representative List of Intangible Cultural Heritage of Humanity&rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.</p><p style="text-align:justify">But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&rsquo;s Hanami, Munich&rsquo;s Oktoberfest and Pamplona&rsquo;s San Ferm&iacute;n and New Orleans&rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?</p><p style="text-align:justify"><em>The Durga Puja economy</em></p><p style="text-align:justify">Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at 25,000 crore, around 3.7% of West Bengal&rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&rsquo;s Puja economy.</p><p style="text-align:justify">A recent <a href="https://im4change.org/upload/files/final_ttt3_report_web.pdf" title="https://im4change.org/upload/files/final_ttt3_report_web.pdf">British Council study</a> focused on 10 creative industries and indicated that a 32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &mdash; the study itself points to several sectors such as the unorganised retail market that &ldquo;will add to creative worth&rdquo; significantly.</p><p style="text-align:justify">Please <a href="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true" title="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true">click here</a> to read more.&nbsp;</p>               </font>
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&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;Brisker Puja sales may not implicate a better economic climate in West Bengal&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural Heritage of Humanity&amp;rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&amp;rsquo;s Hanami, Munich&amp;rsquo;s Oktoberfest and Pamplona&amp;rsquo;s San Ferm&amp;iacute;n and New Orleans&amp;rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;The Durga Puja economy&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at ₹25,000 crore, around 3.7% of West Bengal&amp;rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&amp;rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&amp;rsquo;s Puja economy.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;A recent &lt;a href=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot;&gt;British Council study&lt;/a&gt; focused on 10 creative industries and indicated that a ₹32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &amp;mdash; the study itself points to several sectors such as the unorganised retail market that &amp;ldquo;will add to creative worth&amp;rdquo; significantly.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Please &lt;a href=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot;&gt;click here&lt;/a&gt; to read more.&amp;nbsp;&lt;/p&gt;
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Brisker Puja sales may not implicate a better economic climate in West Bengal

There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural...&#039;,
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&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;Brisker Puja sales may not implicate a better economic climate in West Bengal&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural Heritage of Humanity&amp;rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&amp;rsquo;s Hanami, Munich&amp;rsquo;s Oktoberfest and Pamplona&amp;rsquo;s San Ferm&amp;iacute;n and New Orleans&amp;rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;The Durga Puja economy&lt;/em&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at ₹25,000 crore, around 3.7% of West Bengal&amp;rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&amp;rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&amp;rsquo;s Puja economy.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;A recent &lt;a href=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot;&gt;British Council study&lt;/a&gt; focused on 10 creative industries and indicated that a ₹32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &amp;mdash; the study itself points to several sectors such as the unorganised retail market that &amp;ldquo;will add to creative worth&amp;rdquo; significantly.&lt;/p&gt;

&lt;p style=&quot;text-align:justify&quot;&gt;Please &lt;a href=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot;&gt;click here&lt;/a&gt; to read more.&amp;nbsp;&lt;/p&gt;
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Brisker Puja sales may not implicate a better economic climate in West Bengal

There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural...&#039;
$disp = &#039;&lt;p style=&quot;text-align:justify&quot;&gt;-The Hindu&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;Brisker Puja sales may not implicate a better economic climate in West Bengal&lt;/em&gt;&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;There is added enthusiasm in the celebration of Kolkata&amp;rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&amp;rsquo;s &amp;lsquo;Representative List of Intangible Cultural Heritage of Humanity&amp;rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&amp;rsquo;s Hanami, Munich&amp;rsquo;s Oktoberfest and Pamplona&amp;rsquo;s San Ferm&amp;iacute;n and New Orleans&amp;rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;&lt;em&gt;The Durga Puja economy&lt;/em&gt;&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at 25,000 crore, around 3.7% of West Bengal&amp;rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&amp;rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&amp;rsquo;s Puja economy.&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;A recent &lt;a href=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot; title=&quot;https://im4change.org/upload/files/final_ttt3_report_web.pdf&quot;&gt;British Council study&lt;/a&gt; focused on 10 creative industries and indicated that a 32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &amp;mdash; the study itself points to several sectors such as the unorganised retail market that &amp;ldquo;will add to creative worth&amp;rdquo; significantly.&lt;/p&gt;&lt;p style=&quot;text-align:justify&quot;&gt;Please &lt;a href=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot; title=&quot;https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true&quot;&gt;click here&lt;/a&gt; to read more.&amp;nbsp;&lt;/p&gt;&#039;
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Brisker Puja sales may not implicate a better economic climate in West Bengal

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                <strong>Understanding the Durga Puja economy -Atanu Biswas</strong></h1>
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                <p style="text-align:justify">-The Hindu</p><p style="text-align:justify"><em>Brisker Puja sales may not implicate a better economic climate in West Bengal</em></p><p style="text-align:justify">There is added enthusiasm in the celebration of Kolkata&rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&rsquo;s &lsquo;Representative List of Intangible Cultural Heritage of Humanity&rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.</p><p style="text-align:justify">But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&rsquo;s Hanami, Munich&rsquo;s Oktoberfest and Pamplona&rsquo;s San Ferm&iacute;n and New Orleans&rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?</p><p style="text-align:justify"><em>The Durga Puja economy</em></p><p style="text-align:justify">Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at 25,000 crore, around 3.7% of West Bengal&rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&rsquo;s Puja economy.</p><p style="text-align:justify">A recent <a href="https://im4change.org/upload/files/final_ttt3_report_web.pdf" title="https://im4change.org/upload/files/final_ttt3_report_web.pdf">British Council study</a> focused on 10 creative industries and indicated that a 32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &mdash; the study itself points to several sectors such as the unorganised retail market that &ldquo;will add to creative worth&rdquo; significantly.</p><p style="text-align:justify">Please <a href="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true" title="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true">click here</a> to read more.&nbsp;</p>               </font>
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		'description' => '<p style="text-align:justify">-The Hindu</p>

<p style="text-align:justify"><em>Brisker Puja sales may not implicate a better economic climate in West Bengal</em></p>

<p style="text-align:justify">There is added enthusiasm in the celebration of Kolkata&rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&rsquo;s &lsquo;Representative List of Intangible Cultural Heritage of Humanity&rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.</p>

<p style="text-align:justify">But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&rsquo;s Hanami, Munich&rsquo;s Oktoberfest and Pamplona&rsquo;s San Ferm&iacute;n and New Orleans&rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?</p>

<p style="text-align:justify"><em>The Durga Puja economy</em></p>

<p style="text-align:justify">Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at ₹25,000 crore, around 3.7% of West Bengal&rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&rsquo;s Puja economy.</p>

<p style="text-align:justify">A recent <a href="https://im4change.org/upload/files/final_ttt3_report_web.pdf">British Council study</a> focused on 10 creative industries and indicated that a ₹32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &mdash; the study itself points to several sectors such as the unorganised retail market that &ldquo;will add to creative worth&rdquo; significantly.</p>

<p style="text-align:justify">Please <a href="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true">click here</a> to read more.&nbsp;</p>
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Brisker Puja sales may not implicate a better economic climate in West Bengal

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<p style="text-align:justify"><em>Brisker Puja sales may not implicate a better economic climate in West Bengal</em></p>

<p style="text-align:justify">There is added enthusiasm in the celebration of Kolkata&rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&rsquo;s &lsquo;Representative List of Intangible Cultural Heritage of Humanity&rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.</p>

<p style="text-align:justify">But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&rsquo;s Hanami, Munich&rsquo;s Oktoberfest and Pamplona&rsquo;s San Ferm&iacute;n and New Orleans&rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?</p>

<p style="text-align:justify"><em>The Durga Puja economy</em></p>

<p style="text-align:justify">Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at ₹25,000 crore, around 3.7% of West Bengal&rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&rsquo;s Puja economy.</p>

<p style="text-align:justify">A recent <a href="https://im4change.org/upload/files/final_ttt3_report_web.pdf">British Council study</a> focused on 10 creative industries and indicated that a ₹32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &mdash; the study itself points to several sectors such as the unorganised retail market that &ldquo;will add to creative worth&rdquo; significantly.</p>

<p style="text-align:justify">Please <a href="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true">click here</a> to read more.&nbsp;</p>
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Brisker Puja sales may not implicate a better economic climate in West Bengal

There is added enthusiasm in the celebration of Kolkata&rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&rsquo;s &lsquo;Representative List of Intangible Cultural...'
$disp = '<p style="text-align:justify">-The Hindu</p><p style="text-align:justify"><em>Brisker Puja sales may not implicate a better economic climate in West Bengal</em></p><p style="text-align:justify">There is added enthusiasm in the celebration of Kolkata&rsquo;s Durga Puja after its inclusion as the 14th entry from India in UNESCO&rsquo;s &lsquo;Representative List of Intangible Cultural Heritage of Humanity&rsquo; last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.</p><p style="text-align:justify">But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan&rsquo;s Hanami, Munich&rsquo;s Oktoberfest and Pamplona&rsquo;s San Ferm&iacute;n and New Orleans&rsquo; Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?</p><p style="text-align:justify"><em>The Durga Puja economy</em></p><p style="text-align:justify">Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at 25,000 crore, around 3.7% of West Bengal&rsquo;s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal&rsquo;s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today&rsquo;s Puja economy.</p><p style="text-align:justify">A recent <a href="https://im4change.org/upload/files/final_ttt3_report_web.pdf" title="https://im4change.org/upload/files/final_ttt3_report_web.pdf">British Council study</a> focused on 10 creative industries and indicated that a 32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture &mdash; the study itself points to several sectors such as the unorganised retail market that &ldquo;will add to creative worth&rdquo; significantly.</p><p style="text-align:justify">Please <a href="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true" title="https://www.thehindu.com/opinion/op-ed/understanding-the-durga-puja-economy/article65962746.ece?homepage=true">click here</a> to read more.&nbsp;</p>'
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Understanding the Durga Puja economy -Atanu Biswas

-The Hindu Brisker Puja sales may not implicate a better economic climate in West Bengal There is added enthusiasm in the celebration of Kolkata’s Durga Puja after its inclusion as the 14th entry from India in UNESCO’s ‘Representative List of Intangible Cultural Heritage of Humanity’ last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal. But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan’s Hanami, Munich’s Oktoberfest and Pamplona’s San Fermín and New Orleans’ Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja? The Durga Puja economy Unfortunately, there are scanty studies to estimate the Durga Puja economy due to its multidimensional character. Activities go on through the year and include a mind-boggling combination of festivity, artistry, culture, entertainment, shopping, and food and drink. This makes the Puja truly unique. A 2013 ASSOCHAM study estimated the size of the Durga Puja industry at 25,000 crore, around 3.7% of West Bengal’s GDP at that time. And it projected a compound annual growth rate (CAGR) of about 35%, which was much higher than that of West Bengal’s GDP. Understandably, such a huge CAGR is unlikely to continue for long. Also, we had the pandemic ravaging the world in between. So, it is never easy to quantify today’s Puja economy. A recent British Council study focused on 10 creative industries and indicated that a 32,377 crore creative economy, accounting for 2.58% of the State GDP, was generated during the 2019 Durga Puja in West Bengal. But this may be a much-curtailed picture — the study itself points to several sectors such as the unorganised retail market that “will add to creative worth” significantly. Please click here to read more.