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Why do unethical pharma practices thrive? -T Srikrishna and S Srinivasan

-The Hindu Business Line

The laws concerned are riddled with loopholes. A mandatory, enforceable code for ethical pharmaceutical marketing is a must

The recent kerfuffle over a particular brand of the painkiller paracetamol 650 mg tablet is not really over the particular brand as much as about the unethical marketing tactics of the pharmaceutical industry in India.

Gone are the days when a mere ball-point pen or a diary from a medical representative was sufficient. Now, the norm is gold coins, holidays for doctors and their families, sponsorship to ‘scientific’ conferences, and poorly designed clinical trials organised in medical colleges with munificent honorariums — all of which are basically unethical marketing efforts in disguise.

The press release issued after the recent ‘raid’ on a well-known pharma group by the I-T Department has these lines: “The initial gleaning of the evidence has revealed that the group has been debiting in its books of account unallowable expenses on account of distribution of freebies to the medical professionals under the head ‘Sales and Promotion’.

These freebies included travel expenses, perquisites, gifts, etc., to doctors and medical professionals for promoting the group’s products under the heads ‘Promotion and Propaganda’, ‘Seminars and Symposiums’, ‘Medical Advisories’, etc. The evidence indicates that the group has adopted unethical practices to promote its products/brands. The quantum of such freebies detected is estimated to be around 1,000 crore.”

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