Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 73
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 73,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'catslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 73,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'media/farmers-star-in-their-own-films-tomojit-basu-4676447/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/media/farmers-star-in-their-own-films-tomojit-basu-4676447/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'catslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 73
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
$message = 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 74
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
$stackFrame = (int) 1
$trace = [
	(int) 0 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ServerRequest.php',
		'line' => (int) 2421,
		'function' => 'deprecationWarning',
		'args' => [
			(int) 0 => 'The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead.'
		]
	],
	(int) 1 => [
		'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
		'line' => (int) 74,
		'function' => 'offsetGet',
		'class' => 'Cake\Http\ServerRequest',
		'object' => object(Cake\Http\ServerRequest) {},
		'type' => '->',
		'args' => [
			(int) 0 => 'artileslug'
		]
	],
	(int) 2 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Controller/Controller.php',
		'line' => (int) 610,
		'function' => 'printArticle',
		'class' => 'App\Controller\ArtileDetailController',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 3 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 120,
		'function' => 'invokeAction',
		'class' => 'Cake\Controller\Controller',
		'object' => object(App\Controller\ArtileDetailController) {},
		'type' => '->',
		'args' => []
	],
	(int) 4 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/ActionDispatcher.php',
		'line' => (int) 94,
		'function' => '_invoke',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(App\Controller\ArtileDetailController) {}
		]
	],
	(int) 5 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/BaseApplication.php',
		'line' => (int) 235,
		'function' => 'dispatch',
		'class' => 'Cake\Http\ActionDispatcher',
		'object' => object(Cake\Http\ActionDispatcher) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 6 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Http\BaseApplication',
		'object' => object(App\Application) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 7 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php',
		'line' => (int) 162,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 8 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\RoutingMiddleware',
		'object' => object(Cake\Routing\Middleware\RoutingMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 9 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php',
		'line' => (int) 88,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 10 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Routing\Middleware\AssetMiddleware',
		'object' => object(Cake\Routing\Middleware\AssetMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 11 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php',
		'line' => (int) 96,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 12 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 65,
		'function' => '__invoke',
		'class' => 'Cake\Error\Middleware\ErrorHandlerMiddleware',
		'object' => object(Cake\Error\Middleware\ErrorHandlerMiddleware) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {},
			(int) 2 => object(Cake\Http\Runner) {}
		]
	],
	(int) 13 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Runner.php',
		'line' => (int) 51,
		'function' => '__invoke',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\ServerRequest) {},
			(int) 1 => object(Cake\Http\Response) {}
		]
	],
	(int) 14 => [
		'file' => '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Http/Server.php',
		'line' => (int) 98,
		'function' => 'run',
		'class' => 'Cake\Http\Runner',
		'object' => object(Cake\Http\Runner) {},
		'type' => '->',
		'args' => [
			(int) 0 => object(Cake\Http\MiddlewareQueue) {},
			(int) 1 => object(Cake\Http\ServerRequest) {},
			(int) 2 => object(Cake\Http\Response) {}
		]
	],
	(int) 15 => [
		'file' => '/home/brlfuser/public_html/webroot/index.php',
		'line' => (int) 39,
		'function' => 'run',
		'class' => 'Cake\Http\Server',
		'object' => object(Cake\Http\Server) {},
		'type' => '->',
		'args' => []
	]
]
$frame = [
	'file' => '/home/brlfuser/public_html/src/Controller/ArtileDetailController.php',
	'line' => (int) 74,
	'function' => 'offsetGet',
	'class' => 'Cake\Http\ServerRequest',
	'object' => object(Cake\Http\ServerRequest) {
		trustProxy => false
		[protected] params => [
			[maximum depth reached]
		]
		[protected] data => [[maximum depth reached]]
		[protected] query => [[maximum depth reached]]
		[protected] cookies => [
			[maximum depth reached]
		]
		[protected] _environment => [
			[maximum depth reached]
		]
		[protected] url => 'media/farmers-star-in-their-own-films-tomojit-basu-4676447/print'
		[protected] base => ''
		[protected] webroot => '/'
		[protected] here => '/media/farmers-star-in-their-own-films-tomojit-basu-4676447/print'
		[protected] trustedProxies => [[maximum depth reached]]
		[protected] _input => null
		[protected] _detectors => [
			[maximum depth reached]
		]
		[protected] _detectorCache => [
			[maximum depth reached]
		]
		[protected] stream => object(Zend\Diactoros\PhpInputStream) {}
		[protected] uri => object(Zend\Diactoros\Uri) {}
		[protected] session => object(Cake\Http\Session) {}
		[protected] attributes => [[maximum depth reached]]
		[protected] emulatedAttributes => [
			[maximum depth reached]
		]
		[protected] uploadedFiles => [[maximum depth reached]]
		[protected] protocol => null
		[protected] requestTarget => null
		[private] deprecatedProperties => [
			[maximum depth reached]
		]
	},
	'type' => '->',
	'args' => [
		(int) 0 => 'artileslug'
	]
]
deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::printArticle() - APP/Controller/ArtileDetailController.php, line 74
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

            } else {
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef8b7b2225a-trace').style.display = (document.getElementById('cakeErr67ef8b7b2225a-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67ef8b7b2225a-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef8b7b2225a-code').style.display = (document.getElementById('cakeErr67ef8b7b2225a-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef8b7b2225a-context').style.display = (document.getElementById('cakeErr67ef8b7b2225a-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67ef8b7b2225a-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67ef8b7b2225a-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 28395,
		&#039;title&#039; =&gt; &#039;Farmers star in their own films -Tomojit Basu&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Hindu Business Line&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;
&lt;br /&gt;
Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;
&lt;br /&gt;
There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;The platform&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;
&lt;br /&gt;
The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;
&lt;br /&gt;
Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Way forward&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;
&lt;br /&gt;
Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;
&lt;br /&gt;
Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 19 June, 2015, http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 40,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;farmers-star-in-their-own-films-tomojit-basu-4676447&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 4676447,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 28395,
	&#039;metaTitle&#039; =&gt; &#039;Media | Farmers star in their own films -Tomojit Basu&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;Agriculture,Television,Digital Media,Digital Video,farming,media,social media,YouTube,Digital Green&#039;,
	&#039;metaDesc&#039; =&gt; &#039;
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Hindu Business Line&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;&lt;br /&gt;Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;&lt;br /&gt;There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;&lt;br /&gt;&lt;em&gt;The platform&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;&lt;br /&gt;The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;&lt;br /&gt;Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Way forward&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;&lt;br /&gt;Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;&lt;br /&gt;Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot; title=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-&lt;br /&gt;in-their-own-films/article7333817.ece?homepage=true&amp;amp;th&lt;br /&gt;eme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 28395,
	&#039;title&#039; =&gt; &#039;Farmers star in their own films -Tomojit Basu&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Hindu Business Line&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;
&lt;br /&gt;
Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;
&lt;br /&gt;
There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;The platform&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;
&lt;br /&gt;
The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;
&lt;br /&gt;
Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Way forward&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;
&lt;br /&gt;
Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;
&lt;br /&gt;
Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 19 June, 2015, http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 40,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;farmers-star-in-their-own-films-tomojit-basu-4676447&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 4676447,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {},
		(int) 1 =&gt; object(Cake\ORM\Entity) {},
		(int) 2 =&gt; object(Cake\ORM\Entity) {},
		(int) 3 =&gt; object(Cake\ORM\Entity) {},
		(int) 4 =&gt; object(Cake\ORM\Entity) {},
		(int) 5 =&gt; object(Cake\ORM\Entity) {},
		(int) 6 =&gt; object(Cake\ORM\Entity) {},
		(int) 7 =&gt; object(Cake\ORM\Entity) {},
		(int) 8 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 28395
$metaTitle = &#039;Media | Farmers star in their own films -Tomojit Basu&#039;
$metaKeywords = &#039;Agriculture,Television,Digital Media,Digital Video,farming,media,social media,YouTube,Digital Green&#039;
$metaDesc = &#039;
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-The Hindu Business Line&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;&lt;br /&gt;Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;&lt;br /&gt;There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;&lt;br /&gt;&lt;em&gt;The platform&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;&lt;br /&gt;The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;&lt;br /&gt;Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Way forward&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;&lt;br /&gt;Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;&lt;br /&gt;Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot; title=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-&lt;br /&gt;in-their-own-films/article7333817.ece?homepage=true&amp;amp;th&lt;br /&gt;eme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>media/farmers-star-in-their-own-films-tomojit-basu-4676447.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>Media | Farmers star in their own films -Tomojit Basu | Im4change.org</title>
    <meta name="description" content="
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Farmers star in their own films -Tomojit Basu</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <div align="justify">-The Hindu Business Line<br /><br /><em>Instructional videos made by, and for the agricultural community<br /></em><br />Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.<br /><br />Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.<br /><br />There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).<br /><br />&ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&rsquo;s a benefit of 40-50 kg,&rdquo; says Kumar, a &lsquo;village resource person&rsquo; working with a women&rsquo;s self-help group (SHG), in one of the videos on the NGO&rsquo;s website.&nbsp; <br /><br /><em>The platform<br /></em><br />Digital Green&rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.<br /><br />The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.<br /><br />&ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&rdquo; he says.<br /><br />Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.<br /><br />&ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&rdquo; explains Gandhi.<br /><br />Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.<br /><br />&ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&rdquo; he says.<br /><br /><em>Way forward<br /></em><br />The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.<br /><br />Digital Green&rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &lsquo;Wonder Village&rsquo; gets players to create a village economy by interacting with the NGO&rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &lsquo;Green Champion&rsquo;, which is set to air soon.<br /><br />Back in Ghosaut, Kumar is convinced of technology&rsquo;s power to transform rural India. &ldquo;The additional money from higher yield goes towards the children&rsquo;s education, healthcare and better food,&rdquo; he beams.</div><div align="justify">&nbsp;</div><div align="justify"><em>The Hindu Business Line, 19 June, 2015, <a href="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true" title="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true">http://www.thehindubusinessline.com/features/farmers-star-<br />in-their-own-films/article7333817.ece?homepage=true&amp;th<br />eme=true</a></em> <br /></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$maxBufferLength = (int) 8192
$file = '/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php'
$line = (int) 853
$message = 'Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853'
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 48
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 148]
Code Context
            $response->getStatusCode(),

            ($reasonPhrase ? ' ' . $reasonPhrase : '')

        ));
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef8b7b2225a-trace').style.display = (document.getElementById('cakeErr67ef8b7b2225a-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67ef8b7b2225a-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef8b7b2225a-code').style.display = (document.getElementById('cakeErr67ef8b7b2225a-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef8b7b2225a-context').style.display = (document.getElementById('cakeErr67ef8b7b2225a-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67ef8b7b2225a-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67ef8b7b2225a-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 28395,
		&#039;title&#039; =&gt; &#039;Farmers star in their own films -Tomojit Basu&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Hindu Business Line&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;
&lt;br /&gt;
Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;
&lt;br /&gt;
There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;The platform&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;
&lt;br /&gt;
The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;
&lt;br /&gt;
Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Way forward&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;
&lt;br /&gt;
Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;
&lt;br /&gt;
Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 19 June, 2015, http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 40,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;farmers-star-in-their-own-films-tomojit-basu-4676447&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 4676447,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 28395,
	&#039;metaTitle&#039; =&gt; &#039;Media | Farmers star in their own films -Tomojit Basu&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;Agriculture,Television,Digital Media,Digital Video,farming,media,social media,YouTube,Digital Green&#039;,
	&#039;metaDesc&#039; =&gt; &#039;
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Hindu Business Line&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;&lt;br /&gt;Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;&lt;br /&gt;There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;&lt;br /&gt;&lt;em&gt;The platform&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;&lt;br /&gt;The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;&lt;br /&gt;Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Way forward&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;&lt;br /&gt;Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;&lt;br /&gt;Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot; title=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-&lt;br /&gt;in-their-own-films/article7333817.ece?homepage=true&amp;amp;th&lt;br /&gt;eme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 28395,
	&#039;title&#039; =&gt; &#039;Farmers star in their own films -Tomojit Basu&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Hindu Business Line&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;
&lt;br /&gt;
Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;
&lt;br /&gt;
There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;The platform&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;
&lt;br /&gt;
The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;
&lt;br /&gt;
Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Way forward&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;
&lt;br /&gt;
Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;
&lt;br /&gt;
Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 19 June, 2015, http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 40,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;farmers-star-in-their-own-films-tomojit-basu-4676447&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 4676447,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {},
		(int) 1 =&gt; object(Cake\ORM\Entity) {},
		(int) 2 =&gt; object(Cake\ORM\Entity) {},
		(int) 3 =&gt; object(Cake\ORM\Entity) {},
		(int) 4 =&gt; object(Cake\ORM\Entity) {},
		(int) 5 =&gt; object(Cake\ORM\Entity) {},
		(int) 6 =&gt; object(Cake\ORM\Entity) {},
		(int) 7 =&gt; object(Cake\ORM\Entity) {},
		(int) 8 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 28395
$metaTitle = &#039;Media | Farmers star in their own films -Tomojit Basu&#039;
$metaKeywords = &#039;Agriculture,Television,Digital Media,Digital Video,farming,media,social media,YouTube,Digital Green&#039;
$metaDesc = &#039;
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-The Hindu Business Line&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;&lt;br /&gt;Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;&lt;br /&gt;There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;&lt;br /&gt;&lt;em&gt;The platform&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;&lt;br /&gt;The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;&lt;br /&gt;Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Way forward&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;&lt;br /&gt;Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;&lt;br /&gt;Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot; title=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-&lt;br /&gt;in-their-own-films/article7333817.ece?homepage=true&amp;amp;th&lt;br /&gt;eme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>media/farmers-star-in-their-own-films-tomojit-basu-4676447.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>Media | Farmers star in their own films -Tomojit Basu | Im4change.org</title>
    <meta name="description" content="
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Farmers star in their own films -Tomojit Basu</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <div align="justify">-The Hindu Business Line<br /><br /><em>Instructional videos made by, and for the agricultural community<br /></em><br />Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.<br /><br />Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.<br /><br />There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).<br /><br />&ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&rsquo;s a benefit of 40-50 kg,&rdquo; says Kumar, a &lsquo;village resource person&rsquo; working with a women&rsquo;s self-help group (SHG), in one of the videos on the NGO&rsquo;s website.&nbsp; <br /><br /><em>The platform<br /></em><br />Digital Green&rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.<br /><br />The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.<br /><br />&ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&rdquo; he says.<br /><br />Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.<br /><br />&ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&rdquo; explains Gandhi.<br /><br />Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.<br /><br />&ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&rdquo; he says.<br /><br /><em>Way forward<br /></em><br />The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.<br /><br />Digital Green&rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &lsquo;Wonder Village&rsquo; gets players to create a village economy by interacting with the NGO&rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &lsquo;Green Champion&rsquo;, which is set to air soon.<br /><br />Back in Ghosaut, Kumar is convinced of technology&rsquo;s power to transform rural India. &ldquo;The additional money from higher yield goes towards the children&rsquo;s education, healthcare and better food,&rdquo; he beams.</div><div align="justify">&nbsp;</div><div align="justify"><em>The Hindu Business Line, 19 June, 2015, <a href="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true" title="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true">http://www.thehindubusinessline.com/features/farmers-star-<br />in-their-own-films/article7333817.ece?homepage=true&amp;th<br />eme=true</a></em> <br /></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$reasonPhrase = 'OK'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitStatusLine() - CORE/src/Http/ResponseEmitter.php, line 148
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 54
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 181]
Code Context
                    $value

                ), $first);

                $first = false;
$response = object(Cake\Http\Response) {

	'status' => (int) 200,
	'contentType' => 'text/html',
	'headers' => [
		'Content-Type' => [
			[maximum depth reached]
		]
	],
	'file' => null,
	'fileRange' => [],
	'cookies' => object(Cake\Http\Cookie\CookieCollection) {},
	'cacheDirectives' => [],
	'body' => '<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <link rel="canonical" href="https://im4change.in/<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef8b7b2225a-trace').style.display = (document.getElementById('cakeErr67ef8b7b2225a-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: urlPrefix [<b>APP/Template/Layout/printlayout.ctp</b>, line <b>8</b>]<div id="cakeErr67ef8b7b2225a-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef8b7b2225a-code').style.display = (document.getElementById('cakeErr67ef8b7b2225a-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr67ef8b7b2225a-context').style.display = (document.getElementById('cakeErr67ef8b7b2225a-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr67ef8b7b2225a-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB"></span><span style="color: #007700">&lt;</span><span style="color: #0000BB">head</span><span style="color: #007700">&gt;
</span></span></code>
<span class="code-highlight"><code><span style="color: #000000">&nbsp;&nbsp;&nbsp;&nbsp;&lt;link&nbsp;rel="canonical"&nbsp;href="<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">Configure</span><span style="color: #007700">::</span><span style="color: #0000BB">read</span><span style="color: #007700">(</span><span style="color: #DD0000">'SITE_URL'</span><span style="color: #007700">);&nbsp;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$urlPrefix</span><span style="color: #007700">;</span><span style="color: #0000BB">?&gt;&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">category</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">slug</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>/<span style="color: #0000BB">&lt;?php&nbsp;</span><span style="color: #007700">echo&nbsp;</span><span style="color: #0000BB">$article_current</span><span style="color: #007700">-&gt;</span><span style="color: #0000BB">seo_url</span><span style="color: #007700">;&nbsp;</span><span style="color: #0000BB">?&gt;</span>.html"/&gt;
</span></code></span>
<code><span style="color: #000000"><span style="color: #0000BB">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="color: #007700">&lt;</span><span style="color: #0000BB">meta&nbsp;http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"Content-Type"&nbsp;</span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"text/html;&nbsp;charset=utf-8"</span><span style="color: #007700">/&gt;
</span></span></code></pre><pre id="cakeErr67ef8b7b2225a-context" class="cake-context" style="display: none;">$viewFile = &#039;/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp&#039;
$dataForView = [
	&#039;article_current&#039; =&gt; object(App\Model\Entity\Article) {

		&#039;id&#039; =&gt; (int) 28395,
		&#039;title&#039; =&gt; &#039;Farmers star in their own films -Tomojit Basu&#039;,
		&#039;subheading&#039; =&gt; &#039;&#039;,
		&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Hindu Business Line&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;
&lt;br /&gt;
Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;
&lt;br /&gt;
There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;The platform&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;
&lt;br /&gt;
The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;
&lt;br /&gt;
Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Way forward&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;
&lt;br /&gt;
Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;
&lt;br /&gt;
Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;
&lt;/div&gt;&#039;,
		&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 19 June, 2015, http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&#039;,
		&#039;article_img&#039; =&gt; &#039;&#039;,
		&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
		&#039;status&#039; =&gt; (int) 1,
		&#039;show_on_home&#039; =&gt; (int) 1,
		&#039;lang&#039; =&gt; &#039;EN&#039;,
		&#039;category_id&#039; =&gt; (int) 40,
		&#039;tag_keyword&#039; =&gt; &#039;&#039;,
		&#039;seo_url&#039; =&gt; &#039;farmers-star-in-their-own-films-tomojit-basu-4676447&#039;,
		&#039;meta_title&#039; =&gt; null,
		&#039;meta_keywords&#039; =&gt; null,
		&#039;meta_description&#039; =&gt; null,
		&#039;noindex&#039; =&gt; (int) 0,
		&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
		&#039;most_visit_section_id&#039; =&gt; null,
		&#039;article_big_img&#039; =&gt; null,
		&#039;liveid&#039; =&gt; (int) 4676447,
		&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
		&#039;edate&#039; =&gt; &#039;&#039;,
		&#039;tags&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
		&#039;[new]&#039; =&gt; false,
		&#039;[accessible]&#039; =&gt; [
			[maximum depth reached]
		],
		&#039;[dirty]&#039; =&gt; [[maximum depth reached]],
		&#039;[original]&#039; =&gt; [[maximum depth reached]],
		&#039;[virtual]&#039; =&gt; [[maximum depth reached]],
		&#039;[hasErrors]&#039; =&gt; false,
		&#039;[errors]&#039; =&gt; [[maximum depth reached]],
		&#039;[invalid]&#039; =&gt; [[maximum depth reached]],
		&#039;[repository]&#039; =&gt; &#039;Articles&#039;
	
	},
	&#039;articleid&#039; =&gt; (int) 28395,
	&#039;metaTitle&#039; =&gt; &#039;Media | Farmers star in their own films -Tomojit Basu&#039;,
	&#039;metaKeywords&#039; =&gt; &#039;Agriculture,Television,Digital Media,Digital Video,farming,media,social media,YouTube,Digital Green&#039;,
	&#039;metaDesc&#039; =&gt; &#039;
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and...&#039;,
	&#039;disp&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;-The Hindu Business Line&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;&lt;br /&gt;Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;&lt;br /&gt;There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;&lt;br /&gt;&lt;em&gt;The platform&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;&lt;br /&gt;The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;&lt;br /&gt;Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Way forward&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;&lt;br /&gt;Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;&lt;br /&gt;Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot; title=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-&lt;br /&gt;in-their-own-films/article7333817.ece?homepage=true&amp;amp;th&lt;br /&gt;eme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;&lt;/div&gt;&#039;,
	&#039;lang&#039; =&gt; &#039;English&#039;,
	&#039;SITE_URL&#039; =&gt; &#039;https://im4change.in/&#039;,
	&#039;site_title&#039; =&gt; &#039;im4change&#039;,
	&#039;adminprix&#039; =&gt; &#039;admin&#039;
]
$article_current = object(App\Model\Entity\Article) {

	&#039;id&#039; =&gt; (int) 28395,
	&#039;title&#039; =&gt; &#039;Farmers star in their own films -Tomojit Basu&#039;,
	&#039;subheading&#039; =&gt; &#039;&#039;,
	&#039;description&#039; =&gt; &#039;&lt;div align=&quot;justify&quot;&gt;
-The Hindu Business Line&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;
&lt;br /&gt;
Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;
&lt;br /&gt;
There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;The platform&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;
&lt;br /&gt;
The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;
&lt;br /&gt;
Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;
&lt;br /&gt;
&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Way forward&lt;br /&gt;
&lt;/em&gt;&lt;br /&gt;
The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;
&lt;br /&gt;
Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;
&lt;br /&gt;
Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div align=&quot;justify&quot;&gt;
&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;
&lt;/div&gt;&#039;,
	&#039;credit_writer&#039; =&gt; &#039;The Hindu Business Line, 19 June, 2015, http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&#039;,
	&#039;article_img&#039; =&gt; &#039;&#039;,
	&#039;article_img_thumb&#039; =&gt; &#039;&#039;,
	&#039;status&#039; =&gt; (int) 1,
	&#039;show_on_home&#039; =&gt; (int) 1,
	&#039;lang&#039; =&gt; &#039;EN&#039;,
	&#039;category_id&#039; =&gt; (int) 40,
	&#039;tag_keyword&#039; =&gt; &#039;&#039;,
	&#039;seo_url&#039; =&gt; &#039;farmers-star-in-their-own-films-tomojit-basu-4676447&#039;,
	&#039;meta_title&#039; =&gt; null,
	&#039;meta_keywords&#039; =&gt; null,
	&#039;meta_description&#039; =&gt; null,
	&#039;noindex&#039; =&gt; (int) 0,
	&#039;publish_date&#039; =&gt; object(Cake\I18n\FrozenDate) {},
	&#039;most_visit_section_id&#039; =&gt; null,
	&#039;article_big_img&#039; =&gt; null,
	&#039;liveid&#039; =&gt; (int) 4676447,
	&#039;created&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;modified&#039; =&gt; object(Cake\I18n\FrozenTime) {},
	&#039;edate&#039; =&gt; &#039;&#039;,
	&#039;tags&#039; =&gt; [
		(int) 0 =&gt; object(Cake\ORM\Entity) {},
		(int) 1 =&gt; object(Cake\ORM\Entity) {},
		(int) 2 =&gt; object(Cake\ORM\Entity) {},
		(int) 3 =&gt; object(Cake\ORM\Entity) {},
		(int) 4 =&gt; object(Cake\ORM\Entity) {},
		(int) 5 =&gt; object(Cake\ORM\Entity) {},
		(int) 6 =&gt; object(Cake\ORM\Entity) {},
		(int) 7 =&gt; object(Cake\ORM\Entity) {},
		(int) 8 =&gt; object(Cake\ORM\Entity) {}
	],
	&#039;category&#039; =&gt; object(App\Model\Entity\Category) {},
	&#039;[new]&#039; =&gt; false,
	&#039;[accessible]&#039; =&gt; [
		&#039;*&#039; =&gt; true,
		&#039;id&#039; =&gt; false
	],
	&#039;[dirty]&#039; =&gt; [],
	&#039;[original]&#039; =&gt; [],
	&#039;[virtual]&#039; =&gt; [],
	&#039;[hasErrors]&#039; =&gt; false,
	&#039;[errors]&#039; =&gt; [],
	&#039;[invalid]&#039; =&gt; [],
	&#039;[repository]&#039; =&gt; &#039;Articles&#039;

}
$articleid = (int) 28395
$metaTitle = &#039;Media | Farmers star in their own films -Tomojit Basu&#039;
$metaKeywords = &#039;Agriculture,Television,Digital Media,Digital Video,farming,media,social media,YouTube,Digital Green&#039;
$metaDesc = &#039;
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and...&#039;
$disp = &#039;&lt;div align=&quot;justify&quot;&gt;-The Hindu Business Line&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Instructional videos made by, and for the agricultural community&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &amp;lsquo;Azolla&amp;rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.&lt;br /&gt;&lt;br /&gt;Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.&lt;br /&gt;&lt;br /&gt;There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&amp;rsquo;s a benefit of 40-50 kg,&amp;rdquo; says Kumar, a &amp;lsquo;village resource person&amp;rsquo; working with a women&amp;rsquo;s self-help group (SHG), in one of the videos on the NGO&amp;rsquo;s website.&amp;nbsp; &lt;br /&gt;&lt;br /&gt;&lt;em&gt;The platform&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Digital Green&amp;rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.&lt;br /&gt;&lt;br /&gt;The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&amp;rdquo; explains Gandhi.&lt;br /&gt;&lt;br /&gt;Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&amp;rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&amp;rdquo; he says.&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Way forward&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.&lt;br /&gt;&lt;br /&gt;Digital Green&amp;rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &amp;lsquo;Wonder Village&amp;rsquo; gets players to create a village economy by interacting with the NGO&amp;rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &amp;lsquo;Green Champion&amp;rsquo;, which is set to air soon.&lt;br /&gt;&lt;br /&gt;Back in Ghosaut, Kumar is convinced of technology&amp;rsquo;s power to transform rural India. &amp;ldquo;The additional money from higher yield goes towards the children&amp;rsquo;s education, healthcare and better food,&amp;rdquo; he beams.&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&amp;nbsp;&lt;/div&gt;&lt;div align=&quot;justify&quot;&gt;&lt;em&gt;The Hindu Business Line, 19 June, 2015, &lt;a href=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot; title=&quot;http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;amp;theme=true&quot;&gt;http://www.thehindubusinessline.com/features/farmers-star-&lt;br /&gt;in-their-own-films/article7333817.ece?homepage=true&amp;amp;th&lt;br /&gt;eme=true&lt;/a&gt;&lt;/em&gt; &lt;br /&gt;&lt;/div&gt;&#039;
$lang = &#039;English&#039;
$SITE_URL = &#039;https://im4change.in/&#039;
$site_title = &#039;im4change&#039;
$adminprix = &#039;admin&#039;</pre><pre class="stack-trace">include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51</pre></div></pre>media/farmers-star-in-their-own-films-tomojit-basu-4676447.html"/>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
    <link href="https://im4change.in/css/control.css" rel="stylesheet" type="text/css"
          media="all"/>
    <title>Media | Farmers star in their own films -Tomojit Basu | Im4change.org</title>
    <meta name="description" content="
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and..."/>
    <script src="https://im4change.in/js/jquery-1.10.2.js"></script>
    <script type="text/javascript" src="https://im4change.in/js/jquery-migrate.min.js"></script>
    <script language="javascript" type="text/javascript">

        $(document).ready(function () {
            var img = $("img")[0]; // Get my img elem
            var pic_real_width, pic_real_height;
            $("<img/>") // Make in memory copy of image to avoid css issues
                .attr("src", $(img).attr("src"))
                .load(function () {
                    pic_real_width = this.width;   // Note: $(this).width() will not
                    pic_real_height = this.height; // work for in memory images.
                });
        });
    </script>
    <style type="text/css">
        @media screen {
            div.divFooter {
                display: block;
            }
        }

        @media print {
            .printbutton {
                display: none !important;
            }
        }
    </style>
</head>
<body>
<table cellpadding="0" cellspacing="0" border="0" width="98%" align="center">
    <tr>
        <td class="top_bg">
            <div class="divFooter">
                <img src="https://im4change.in/images/logo1.jpg" height="59" border="0"
                     alt="Resource centre on India's rural distress" style="padding-top:14px;"/>
            </div>

        </td>
    </tr>
    <tr>
        <td id="topspace">&nbsp;</td>
    </tr>

    <tr id="topspace">
        <td>&nbsp;</td>
    </tr>
    <tr>
        <td height="50" style="border-bottom:1px solid #000; padding-top:10px;" class="printbutton">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>

    <tr>
        <td width="100%">
            <h1 class="news_headlines" style="font-style:normal">
                <strong>Farmers star in their own films -Tomojit Basu</strong></h1>
        </td>
    </tr>
    <tr>
        <td width="100%" style="font-family:Arial, 'Segoe Script', 'Segoe UI', sans-serif, serif"><font size="3">
                <div align="justify">-The Hindu Business Line<br /><br /><em>Instructional videos made by, and for the agricultural community<br /></em><br />Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.<br /><br />Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.<br /><br />There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).<br /><br />&ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&rsquo;s a benefit of 40-50 kg,&rdquo; says Kumar, a &lsquo;village resource person&rsquo; working with a women&rsquo;s self-help group (SHG), in one of the videos on the NGO&rsquo;s website.&nbsp; <br /><br /><em>The platform<br /></em><br />Digital Green&rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.<br /><br />The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.<br /><br />&ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&rdquo; he says.<br /><br />Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.<br /><br />&ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&rdquo; explains Gandhi.<br /><br />Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.<br /><br />&ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&rdquo; he says.<br /><br /><em>Way forward<br /></em><br />The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.<br /><br />Digital Green&rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &lsquo;Wonder Village&rsquo; gets players to create a village economy by interacting with the NGO&rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &lsquo;Green Champion&rsquo;, which is set to air soon.<br /><br />Back in Ghosaut, Kumar is convinced of technology&rsquo;s power to transform rural India. &ldquo;The additional money from higher yield goes towards the children&rsquo;s education, healthcare and better food,&rdquo; he beams.</div><div align="justify">&nbsp;</div><div align="justify"><em>The Hindu Business Line, 19 June, 2015, <a href="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true" title="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true">http://www.thehindubusinessline.com/features/farmers-star-<br />in-their-own-films/article7333817.ece?homepage=true&amp;th<br />eme=true</a></em> <br /></div>               </font>
        </td>
    </tr>
    <tr>
        <td>&nbsp;</td>
    </tr>

    <tr>
        <td height="50" style="border-top:1px solid #000; border-bottom:1px solid #000;padding-top:10px;">
            <form><input type="button" value=" Print this page "
                         onclick="window.print();return false;"/></form>
        </td>
    </tr>
</table></body>
</html>'

}
$cookies = []
$values = [
	(int) 0 => 'text/html; charset=UTF-8'
]
$name = 'Content-Type'
$first = true
$value = 'text/html; charset=UTF-8'
header - [internal], line ??
Cake\Http\ResponseEmitter::emitHeaders() - CORE/src/Http/ResponseEmitter.php, line 181
Cake\Http\ResponseEmitter::emit() - CORE/src/Http/ResponseEmitter.php, line 55
Cake\Http\Server::emit() - CORE/src/Http/Server.php, line 141
[main] - ROOT/webroot/index.php, line 39

<head>

    <link rel="canonical" href="<?php echo Configure::read('SITE_URL'); ?><?php echo $urlPrefix;?><?php echo $article_current->category->slug; ?>/<?php echo $article_current->seo_url; ?>.html"/>

    <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>

$viewFile = '/home/brlfuser/public_html/src/Template/Layout/printlayout.ctp'
$dataForView = [
	'article_current' => object(App\Model\Entity\Article) {

		'id' => (int) 28395,
		'title' => 'Farmers star in their own films -Tomojit Basu',
		'subheading' => '',
		'description' => '<div align="justify">
-The Hindu Business Line<br />
<br />
<em>Instructional videos made by, and for the agricultural community<br />
</em><br />
Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.<br />
<br />
Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.<br />
<br />
There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).<br />
<br />
&ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&rsquo;s a benefit of 40-50 kg,&rdquo; says Kumar, a &lsquo;village resource person&rsquo; working with a women&rsquo;s self-help group (SHG), in one of the videos on the NGO&rsquo;s website.&nbsp; <br />
<br />
<em>The platform<br />
</em><br />
Digital Green&rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.<br />
<br />
The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.<br />
<br />
&ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&rdquo; he says.<br />
<br />
Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.<br />
<br />
&ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&rdquo; explains Gandhi.<br />
<br />
Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.<br />
<br />
&ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&rdquo; he says.<br />
<br />
<em>Way forward<br />
</em><br />
The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.<br />
<br />
Digital Green&rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &lsquo;Wonder Village&rsquo; gets players to create a village economy by interacting with the NGO&rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &lsquo;Green Champion&rsquo;, which is set to air soon.<br />
<br />
Back in Ghosaut, Kumar is convinced of technology&rsquo;s power to transform rural India. &ldquo;The additional money from higher yield goes towards the children&rsquo;s education, healthcare and better food,&rdquo; he beams.
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
<em>The Hindu Business Line, 19 June, 2015, <a href="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true">http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true</a></em> <br />
</div>',
		'credit_writer' => 'The Hindu Business Line, 19 June, 2015, http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true',
		'article_img' => '',
		'article_img_thumb' => '',
		'status' => (int) 1,
		'show_on_home' => (int) 1,
		'lang' => 'EN',
		'category_id' => (int) 40,
		'tag_keyword' => '',
		'seo_url' => 'farmers-star-in-their-own-films-tomojit-basu-4676447',
		'meta_title' => null,
		'meta_keywords' => null,
		'meta_description' => null,
		'noindex' => (int) 0,
		'publish_date' => object(Cake\I18n\FrozenDate) {},
		'most_visit_section_id' => null,
		'article_big_img' => null,
		'liveid' => (int) 4676447,
		'created' => object(Cake\I18n\FrozenTime) {},
		'modified' => object(Cake\I18n\FrozenTime) {},
		'edate' => '',
		'tags' => [
			[maximum depth reached]
		],
		'category' => object(App\Model\Entity\Category) {},
		'[new]' => false,
		'[accessible]' => [
			[maximum depth reached]
		],
		'[dirty]' => [[maximum depth reached]],
		'[original]' => [[maximum depth reached]],
		'[virtual]' => [[maximum depth reached]],
		'[hasErrors]' => false,
		'[errors]' => [[maximum depth reached]],
		'[invalid]' => [[maximum depth reached]],
		'[repository]' => 'Articles'
	
	},
	'articleid' => (int) 28395,
	'metaTitle' => 'Media | Farmers star in their own films -Tomojit Basu',
	'metaKeywords' => 'Agriculture,Television,Digital Media,Digital Video,farming,media,social media,YouTube,Digital Green',
	'metaDesc' => '
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and...',
	'disp' => '<div align="justify">-The Hindu Business Line<br /><br /><em>Instructional videos made by, and for the agricultural community<br /></em><br />Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.<br /><br />Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.<br /><br />There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).<br /><br />&ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&rsquo;s a benefit of 40-50 kg,&rdquo; says Kumar, a &lsquo;village resource person&rsquo; working with a women&rsquo;s self-help group (SHG), in one of the videos on the NGO&rsquo;s website.&nbsp; <br /><br /><em>The platform<br /></em><br />Digital Green&rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.<br /><br />The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.<br /><br />&ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&rdquo; he says.<br /><br />Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.<br /><br />&ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&rdquo; explains Gandhi.<br /><br />Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.<br /><br />&ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&rdquo; he says.<br /><br /><em>Way forward<br /></em><br />The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.<br /><br />Digital Green&rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &lsquo;Wonder Village&rsquo; gets players to create a village economy by interacting with the NGO&rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &lsquo;Green Champion&rsquo;, which is set to air soon.<br /><br />Back in Ghosaut, Kumar is convinced of technology&rsquo;s power to transform rural India. &ldquo;The additional money from higher yield goes towards the children&rsquo;s education, healthcare and better food,&rdquo; he beams.</div><div align="justify">&nbsp;</div><div align="justify"><em>The Hindu Business Line, 19 June, 2015, <a href="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true" title="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true">http://www.thehindubusinessline.com/features/farmers-star-<br />in-their-own-films/article7333817.ece?homepage=true&amp;th<br />eme=true</a></em> <br /></div>',
	'lang' => 'English',
	'SITE_URL' => 'https://im4change.in/',
	'site_title' => 'im4change',
	'adminprix' => 'admin'
]
$article_current = object(App\Model\Entity\Article) {

	'id' => (int) 28395,
	'title' => 'Farmers star in their own films -Tomojit Basu',
	'subheading' => '',
	'description' => '<div align="justify">
-The Hindu Business Line<br />
<br />
<em>Instructional videos made by, and for the agricultural community<br />
</em><br />
Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.<br />
<br />
Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.<br />
<br />
There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).<br />
<br />
&ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&rsquo;s a benefit of 40-50 kg,&rdquo; says Kumar, a &lsquo;village resource person&rsquo; working with a women&rsquo;s self-help group (SHG), in one of the videos on the NGO&rsquo;s website.&nbsp; <br />
<br />
<em>The platform<br />
</em><br />
Digital Green&rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.<br />
<br />
The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.<br />
<br />
&ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&rdquo; he says.<br />
<br />
Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.<br />
<br />
&ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&rdquo; explains Gandhi.<br />
<br />
Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.<br />
<br />
&ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&rdquo; he says.<br />
<br />
<em>Way forward<br />
</em><br />
The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.<br />
<br />
Digital Green&rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &lsquo;Wonder Village&rsquo; gets players to create a village economy by interacting with the NGO&rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &lsquo;Green Champion&rsquo;, which is set to air soon.<br />
<br />
Back in Ghosaut, Kumar is convinced of technology&rsquo;s power to transform rural India. &ldquo;The additional money from higher yield goes towards the children&rsquo;s education, healthcare and better food,&rdquo; he beams.
</div>
<div align="justify">
&nbsp;
</div>
<div align="justify">
<em>The Hindu Business Line, 19 June, 2015, <a href="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true">http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true</a></em> <br />
</div>',
	'credit_writer' => 'The Hindu Business Line, 19 June, 2015, http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true',
	'article_img' => '',
	'article_img_thumb' => '',
	'status' => (int) 1,
	'show_on_home' => (int) 1,
	'lang' => 'EN',
	'category_id' => (int) 40,
	'tag_keyword' => '',
	'seo_url' => 'farmers-star-in-their-own-films-tomojit-basu-4676447',
	'meta_title' => null,
	'meta_keywords' => null,
	'meta_description' => null,
	'noindex' => (int) 0,
	'publish_date' => object(Cake\I18n\FrozenDate) {},
	'most_visit_section_id' => null,
	'article_big_img' => null,
	'liveid' => (int) 4676447,
	'created' => object(Cake\I18n\FrozenTime) {},
	'modified' => object(Cake\I18n\FrozenTime) {},
	'edate' => '',
	'tags' => [
		(int) 0 => object(Cake\ORM\Entity) {},
		(int) 1 => object(Cake\ORM\Entity) {},
		(int) 2 => object(Cake\ORM\Entity) {},
		(int) 3 => object(Cake\ORM\Entity) {},
		(int) 4 => object(Cake\ORM\Entity) {},
		(int) 5 => object(Cake\ORM\Entity) {},
		(int) 6 => object(Cake\ORM\Entity) {},
		(int) 7 => object(Cake\ORM\Entity) {},
		(int) 8 => object(Cake\ORM\Entity) {}
	],
	'category' => object(App\Model\Entity\Category) {},
	'[new]' => false,
	'[accessible]' => [
		'*' => true,
		'id' => false
	],
	'[dirty]' => [],
	'[original]' => [],
	'[virtual]' => [],
	'[hasErrors]' => false,
	'[errors]' => [],
	'[invalid]' => [],
	'[repository]' => 'Articles'

}
$articleid = (int) 28395
$metaTitle = 'Media | Farmers star in their own films -Tomojit Basu'
$metaKeywords = 'Agriculture,Television,Digital Media,Digital Video,farming,media,social media,YouTube,Digital Green'
$metaDesc = '
-The Hindu Business Line

Instructional videos made by, and for the agricultural community

Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and...'
$disp = '<div align="justify">-The Hindu Business Line<br /><br /><em>Instructional videos made by, and for the agricultural community<br /></em><br />Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an &lsquo;Azolla&rsquo; mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers.<br /><br />Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission.<br /><br />There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar).<br /><br />&ldquo;The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That&rsquo;s a benefit of 40-50 kg,&rdquo; says Kumar, a &lsquo;village resource person&rsquo; working with a women&rsquo;s self-help group (SHG), in one of the videos on the NGO&rsquo;s website.&nbsp; <br /><br /><em>The platform<br /></em><br />Digital Green&rsquo;s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos.<br /><br />The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively.<br /><br />&ldquo;We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,&rdquo; he says.<br /><br />Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions.<br /><br />&ldquo;The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,&rdquo; explains Gandhi.<br /><br />Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique.<br /><br />&ldquo;Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We&rsquo;ve managed to lower the cost of video production to $3.50 per adoption of new practice,&rdquo; he says.<br /><br /><em>Way forward<br /></em><br />The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia.<br /><br />Digital Green&rsquo;s videos have received about 2.5 million hits on YouTube, while a Facebook game called &lsquo;Wonder Village&rsquo; gets players to create a village economy by interacting with the NGO&rsquo;s farmers. The group has collaborated on a 13-episode reality TV show called &lsquo;Green Champion&rsquo;, which is set to air soon.<br /><br />Back in Ghosaut, Kumar is convinced of technology&rsquo;s power to transform rural India. &ldquo;The additional money from higher yield goes towards the children&rsquo;s education, healthcare and better food,&rdquo; he beams.</div><div align="justify">&nbsp;</div><div align="justify"><em>The Hindu Business Line, 19 June, 2015, <a href="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true" title="http://www.thehindubusinessline.com/features/farmers-star-in-their-own-films/article7333817.ece?homepage=true&amp;theme=true">http://www.thehindubusinessline.com/features/farmers-star-<br />in-their-own-films/article7333817.ece?homepage=true&amp;th<br />eme=true</a></em> <br /></div>'
$lang = 'English'
$SITE_URL = 'https://im4change.in/'
$site_title = 'im4change'
$adminprix = 'admin'

include - APP/Template/Layout/printlayout.ctp, line 8
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1413
Cake\View\View::_render() - CORE/src/View/View.php, line 1374
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 927
Cake\View\View::render() - CORE/src/View/View.php, line 885
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 791
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 126
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51

Farmers star in their own films -Tomojit Basu

-The Hindu Business Line Instructional videos made by, and for the agricultural community Treatment of paddy seeds and scientific application of fungicide in Odisha, the creation of an ‘Azolla’ mother pit in Andhra Pradesh, insights into mint cultivation in Uttar Pradesh, and natural remedies for diarrhoea in cattle in Karnataka. You learn about all these and more from the nearly 4,000 videos produced by Digital Green, a seven-year-old development venture that is turning members of farming communities into filmmakers. Working in 10 States, the NGO promotes sharing of best practices between rural communities by partnering with voluntary organisations and government programmes like the National Rural Livelihoods Mission. There are testimonials too, from those who have benefited. Dharmender Kumar says the videos helped increase rice yields through intensification methods at his village, Ghosaut, in Minapur block, Muzaffarpur (Bihar). “The villagers earlier followed traditional methods and broadcast their paddy seed. After seeing our videos, they used the new practices and yields shot up to 120-130 kg/kattha. That’s a benefit of 40-50 kg,” says Kumar, a ‘village resource person’ working with a women’s self-help group (SHG), in one of the videos on the NGO’s website.  The platform Digital Green’s instructional videos, shot in 20 languages so far, have reached over 7,600 villages; and more than 500 community members like Kumar have been trained to produce similar videos. The 90-member team is led by Rikin Gandhi (33), who grew up in the US and graduated in aerospace engineering and computer science at the Massachusetts Institute of Technology and Carnegie Mellon University, respectively. “We set out trying to find out whether there is a role for information technology among small-scale farming communities. I connected with Microsoft Research India in 2006 through a research project, which later spun off into an independent organisation in 2008,” he says. Four to six local community members, usually associated with an ongoing programme, are trained to produce 8-10 minute videos. Shot over 3-4 days, the footage includes demonstration of techniques to improve agricultural efficiency and knowledge-sharing through testimonials. The content is vetted by experts from partnering institutions. “The videos are shown using a mobile phone-sized Pico projector, which is entrusted with a resource person in each of the 5,000 villages we work in. The videos are shown every two weeks and feedback is encouraged,” explains Gandhi. Under a cost-sharing arrangement, while Digital Green takes cares of training and technical assistance, its partners fund the operational costs and the buying of cameras and $200 projectors. Additionally, the NGO has commercial partnerships with private enterprises interested in sourcing a specific commodity by promoting a new cultivation technique. “Typically, they spend about $35-40 on demonstration plots and displaying techniques to get one farmer to adopt a practice. We’ve managed to lower the cost of video production to $3.50 per adoption of new practice,” he says. Way forward The venture aims to expand its activities in India to cover micro-credit and savings, and nutrition and healthcare. Overseas, it has pilot projects underway in Afghanistan, Mozambique and Tanzania, and one recently in Ethiopia. Digital Green’s videos have received about 2.5 million hits on YouTube, while a Facebook game called ‘Wonder Village’ gets players to create a village economy by interacting with the NGO’s farmers. The group has collaborated on a 13-episode reality TV show called ‘Green Champion’, which is set to air soon. Back in Ghosaut, Kumar is convinced of technology’s power to transform rural India. “The additional money from higher yield goes towards the children’s education, healthcare and better food,” he beams.   The Hindu Business Line, 19 June, 2015, http://www.thehindubusinessline.com/features/farmers-star- in-their-own-films/article7333817.ece?homepage=true&th eme=true