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LATEST NEWS UPDATES | Andhra Bank launches 'Kisaan Vaani'

Andhra Bank launches 'Kisaan Vaani'

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published Published on Sep 24, 2014   modified Modified on Sep 24, 2014
-The Business Standard


The facility provides latest technical information on agriculture and allied activities to farmers of Andhra and Telangana

Andhra Bank on Monday launched ‘Andhra Bank Kisaan Vaani', a new facility which provides latest technical information on agriculture and allied activities to farmers of Andhra Pradesh and Telangana through ‘Green SIM'-based voice message, in association with Iffco Kisaan Sanchar Limited (IKSL).

IKSL has developed a green SIM for transfer of voice messages in different fields of farmers interest. Green SIM can be used as a regular SIM since it has all the features of the normal SIM in addition to the value-added services. For getting the green SIM, the farmer has to produce a valid identity and address proof in addition to a passport-sized colour photo.

According to an Andhra Bank press release, the cost of green SIM is Rs 86, out of which free talk time of Rs 82 is available. The cost of the SIM thus works out to Rs 4 and the farmer can use this free talk time for his regular purposes. The SIM is valid for lifetime.

Andhra Bank and IKSL have entered into an MoU for transfer of latest technology on a continuous basis without any charges. The bank is also providing green SIMs to all its rural development officers and rural branch managers to help the farming community.

The required information will be provided to the farmer in the local language for a one-minute duration, free of cost. IKSL has taken the assistance of Airtel as service provider to facilitate the delivery of OBD (Out Bound Dialogue/Voice Messages). Every day, farmers will get two messages pertaining to all agricultural and allied categories, one message on agriculture-related to agro climatic zone and one on bank products (like banking operations, schemes, loan disbursement and crop insurance). On Sundays, only two messages will be delivered.

The core contents of the message will be provided by experts in related fields in addition to the institutions like agriculture, veterinary and horticulture departments, Incois (Indian National Centre for Ocean Information Services), Icrisat (International Crops Research Institute for the Semi-Arid-Tropics), Spices Board and other related organisations.

There are also continuous monitoring methods to assess the requirements of farmers through a feedback system.


The Business Standard, 22 September, 2014, http://www.business-standard.com/article/finance/andhra-bank-launches-kisaan-vaani-114092200836_1.html


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