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LATEST NEWS UPDATES | Apparel, footwear companies monitoring inflationary trends, some may roll back price hikes

Apparel, footwear companies monitoring inflationary trends, some may roll back price hikes

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published Published on Dec 6, 2022   modified Modified on Dec 7, 2022

-The Hindu Business Line

Players said they have begun witnessing good demand for winter products

Apparel and footwear companies said they are closely monitoring inflationary trends with some even looking at rolling back price hikes on existing range or upcoming season offerings, especially at the mass-end. Players also said they have begun witnessing strong demand for winter season-related products.

This comes at a time when there has been some softening in raw material costs in recent weeks.

Speaking at the sidelines of an event organised by the Retailers Association of India, Lalit Agarwal, Managing Director, V-Mart Retail told businessline, “ We are in the process of rolling back prices by 6-7 per cent for the winter season products and also on the products for the upcoming spring-summer season. We believe consumers have not been able to accommodate price hikes and it has impacted consumption volumetrically and that’s why we are adopting this strategy to ensure products remain affordable while continuing to innovate.”

Costs down, but a little

Agarwal said that consumers continue to cope with inflationary challenges with nearly 60 per cent of the consumer basket being impacted. “While raw material costs for the industry have come down to some extent, but they still remain almost 40 per cent higher than the base,” he added.

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The Hindu Business Line, 6 December, 2022, https://www.thehindubusinessline.com/companies/apparel-footwear-companies-monitoring-inflationary-trends-some-may-roll-back-price-hikes/article66230715.ece


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