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LATEST NEWS UPDATES | Bridging the gender digital divide to get women into the workforce -Soma Wadhwa

Bridging the gender digital divide to get women into the workforce -Soma Wadhwa

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published Published on Oct 26, 2022   modified Modified on Oct 27, 2022

-The Hindu Business Line

A recent digital literacy programme in rural Uttar Pradesh shows that eliminating gender disparity in digital literacy can work wonders for the inclusion of women in the workforce 

Kamla says she turned from helper to co-owner in her husband’s grocery shop the day he handed over his smartphone to her. That day, like every other, he had kept shop till Kamla joined him after completing her morning household chores, then he had left to work on their farm. But unlike other days, recalls Kamla, he had not taken his smartphone with him. A small gesture that sowed the seeds of Kamla’s empowerment. Since then, Kamla has found several ways of adding to their shop’s efficiency by using the smartphone. “My wife has got into many Whatsapp groups, she lists our products and prices in them, takes orders on phone, finds and purchases cheap bargains and new products online to sell at profit,” preens Kamla’s proud husband.

Kamla is one among 838 women who learnt to use the smartphone in a digital literacy programme held in 16 villages in Uttar Pradesh’s (UP) Lalitpur district. The average age of the women participants was 32 years. Titled TARA WE ADD, the programme was implemented by civil society organisation Development Alternatives earlier this year.

A study of the programme’s impact by research organisation India Development Foundation (IDF) released in September 2022 finds a sturdy link between women learning digital skills and a growth in their incomes and livelihood opportunities. Sixty-two and 59 per cent of the women participants surveyed for the study, in fact, say they are now using the smartphone and internet ‘to increase and promote (my/my family’s) business’ and ‘to learn new ways of earning money’ respectively.

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The Hindu Business Line, 26 October, 2022, https://www.thehindubusinessline.com/opinion/bridging-the-gender-digital-divide-to-get-women-into-the-workforce/article66056376.ece


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