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LATEST NEWS UPDATES | Did the Modi government give parliament dubious data on media ads? -Ayush Tiwari

Did the Modi government give parliament dubious data on media ads? -Ayush Tiwari

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published Published on Jul 10, 2021   modified Modified on Jul 11, 2021

-Newslaundry.com

The data shows NewsX, News Nation and India News got more ad money than Republic and Times Now. But numbers released under the RTI Act tell another story.

In February this year, the Directorate of Advertising and Visual Publicity, or DAVP, released data on the Narendra Modi government’s advertisement expenditure in the media.

It shows that Republic TV and Times Now, the two most watched English news channels, received fewer government ads than NewsX, India Today and BTVI. Similarly, in the Hindi news segment, News Nation and India News got more from the government’s ad kitty than Zee News and India TV.

These numbers, however, do not match the data the Modi government provided under the Right to Information Act, nor do they tally with the figures maintained by the channels themselves.

DAVP is a media unit of the information and broadcasting ministry which, in its own words, provides “solutions for the paid publicity requirements of all central government organisations”.

The February data was released after MP Nusrat Jahan asked Prakash Javadekar, then I&B minister, for the “total quantum of government advertisements” to newspapers, TV channels, magazines, and digital media in the last three years.

“Details of amount committed on government advertisements issued to newspapers, magazines, TV, digital media during the last three years are available at Bureau of Outreach and Communication website, ie www.davp.nic.in,” Javadekar replied.

The data on the website throws up curious figures. Between 2017 and 2020, it shows, NewsX pocketed the largest sum of ad money from the government among English news channels of Rs 2.7 crore. India Today and CNN News18 received Rs 1.59 crore and Rs 1.55 crore, respectively. BTVI, which suspended broadcast in September 2019, got Rs 1.16 crore in ad money.

Republic TV, launched in May 2017, cornered Rs 74.3 lakh. Times Now got a paltry Rs 14.9 lakh, far below NDTV 24x7, which got Rs 27 lakh.

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Newslaundry.com, 10 July, 2021, https://www.newslaundry.com/2021/07/10/did-the-modi-government-give-parliament-dubious-data-on-media-ads?fbclid=IwAR1qbFopd9z1jLaIDoKjWFHdWtKvUvkU_ro2GSO9LHIEGBVvGxX13ZNNZNs


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