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LATEST NEWS UPDATES | Forum of media educators emphasize on promoting media literacy & ethical journalism

Forum of media educators emphasize on promoting media literacy & ethical journalism

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published Published on Jul 12, 2018   modified Modified on Jul 12, 2018
-Press release by organizers of All India Media Educators Conference-2018, dated 12th July, 2018

Jaipur: About 200 media educators, researchers and practitioners from all over India, during 3RD All India Media Educators' Conference in Jaipur releases a declaration upholding new values and needs to upgrade standards and inculcate positive values among media practitioners.

Mr Kalyan Singh Kothari, Conference Secretary, while disclosing the “AIMEC-2018 Declaration” here today said that more than 200 media educators gathered in Jaipur for three days, from July 6 to 8, 2018, have deliberated for some serious issues such as the role of media and technology  in the society, expectations from the media teachers and students and the challenges lying ahead before the media institutions in the present scenario. They called for the first time for upholding certain values, aspects and needs of Indian media and its education, Mr. Kothari added.

In a declaration adopted on the final day of the conference, the media educators took a pledge to upgrade standards and inculcate positive values among all stakeholders in the field of media education and practice and uphold a new value system. Their resolve shows the extent of problems that plague the Indian news media today.

The declaration touched the subject of Media Literacy Education, which teaches students to apply critical thinking to media messages and to use media to create their own messages. As a key to the 21st Century skill, all the universities and media departments in the country must strive to bring in Media Literacy formally in the classrooms and take it down the line in the schools and colleges.

Media Literacy can be effectively used in gender sensitization and ensure that the gender and other social dynamics are well covered in news stories, stated the declaration.

Dealing with development communication, which can be used to support development initiatives, the declaration said it could bring about a change or improve quality of life or transform behaviour and society. Its slogan is: “Real people, real voices”. Alongside, Development or Community journalism aims to achieve larger objectives - environment protection, social justice, improving health, and education, protecting rights of children, and bringing people together.

Marginalized people's voices should not be lost in the maze of dominant cultural and political narratives. This implies extensive research rather than quick-fire reportage, and this must be the bedrock of our journalism and communication education on campuses.

According to the declaration, technology allows for greater expansion of mass media outlets, starting with the Internet, and sadly it can lead to fake and false news through the use of WhatsApp, video manipulation, doctored pictures, and amplification through the social media. Media organizations and institutes, on their own, and in partnership with Facebook and Google, among others, need to combat fake and false news headlong, especially in the context of lynching based on rumours and communal tensions.

A strong opinion came up during the conference in favour of safety and security of journalists on the ground. Media organisations have a duty of care and moral responsibility for the safety of all their journalists, and in particular, news gatherers, staff or freelancers, to provide hostile-environment safety training and equipment, medical care and life insurance.

The declaration stated that the media editors have a responsibility to systematically publicize crimes against journalists, and investigate them as thoroughly as possible.

Dealing with the promotion of Mobile Journalism (MoJo), Citizen's Journalism, Community Journalism and Data Journalism, the declaration pointed out that the multimedia age requires new skills for accessing, analyzing, evaluating, creating, and distributing messages within a digital, global, and democratic society. New age stories need to be based on Big Data, while identifying the news points from among a huge maze of information using Data Journalism, going beyond echo chambers, and often taking mid-path and not partisan stands, while protecting sustainability of the media organizations as well.

The participants in the conference believed that good journalism involving people and data, and good media business could go hand in hand. Several delegates threw light on this aspect of creating good business rationale through good content. Sourcing stories from the community and individual citizens, and producing stories of real life on the go using mobile technology and multi-media tools, and good media business practices, need to be learnt and practised, both in the media schools and in media organizations.

Finally, there is a need to promote Right to Information and its advocates and promote peace through media. The declaration affirmed that it was important to understand how RTI could be effectively used in the promotion of the cause of good journalism, and in the process protecting the RTI advocates and activists.

Also, good journalism should seek to mitigate violence and promote peace and well being in society, bringing in hope towards life and future of the nation and its people. Such content creation should be taught on campuses and promoted in media organizations.

The 3rd AIMEC-2018 appealed to the media educationists and practitioners, including researchers, to focus on these cardinal needs of the domain in days and months ahead. For taking this discourse further and creating new contents and initiatives, a committee comprising the stalwarts of media education and practice will be appointed shortly and will meet soon to deliberate on the activities ahead in order to take these goals forward.

For more information, please contact:

Kalyan Singh Kothari
Conference Secretary, 3rd AIMEC-2018
Mobile: 9414047744

Organizers of All India Media Educators Conference-2018, dated 12th July, 2018


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