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LATEST NEWS UPDATES | ‘Green Van’ takes veggies to the doorstep -KN Murali Sankar

‘Green Van’ takes veggies to the doorstep -KN Murali Sankar

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published Published on Jun 5, 2014   modified Modified on Jun 5, 2014
-The Hindu
 

Farmers take this initiative to bypass middlemen

PITHAPURAM (Andhra Pradesh): At a time when drones are being used to deliver pizzas, enthusiastic farmers from B. Prattipadu and Tatiparthi villages near here have launched the sale of farm fresh vegetables at the doorstep.

‘Green Van' is the concept launched in unison by 21 farmers from the two villages, who own one hectare land each and have converted it to cultivate vegetables such as brinjal, ladyfinger, cauliflower, drumstick, bitter guard, potato and onion. All of them joined hands to launch Mahatma Gandhi Vegetable Growers Society to market their produce in a better way.

"This is to curtail the middlemen system in the vegetable market sector. As we have more produce of different varieties, we can go to the customers directly and offer them farm fresh vegetables at a remunerative price," says Oota Venkata Ramana, president of the society.

The society procured a motor van by spending Rs. 4.85 lakh, in which Rs. 2 lakh has been provided as subsidy by the Horticulture department under the assistance of vegetable assistance under clusters scheme. "At present we are operating our van in Pithapuram and Gollaprolu areas. Our plan is to popularise the society and accept bulk orders to supply vegetables at a remunerative price for marriages other functions," Mr. Venkata Ramana explains.

Amenable conditions

Since Pithapuram and Gollaprolu areas are famous for vegetable cultivation and the soil is suitable for a wide range of vegetables, more and more vegetable farmers are coming forward to form societies. "We have received applications from six societies so far seeking financial assistance to buy the mobile vans. This direct sale of vegetables is quite different from the Rythu Bazaar concept, as the society members fix the price of vegetables here, but not the officers of any department," says T.V. Cyril, Horticulture Officer, Peddapuram.

A minimum of 13 farmers owning 20 hectares of cultivable land can form a society and avail the financial assistance from the department. "This scheme is going to be a win-win proposition for both the farmers and the general public. It will also increase the vegetable production over a period of time," explains Mr. Cyril.


The Hindu, 4 June, 2014, http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/green-van-takes-veggies-to-the-doorstep/article6080743.ece


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