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LATEST NEWS UPDATES | How widespread is WhatsApp's usage in India? -Sanjay Kumar and Pranav Kumar

How widespread is WhatsApp's usage in India? -Sanjay Kumar and Pranav Kumar

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published Published on Aug 5, 2018   modified Modified on Aug 5, 2018
-Livemint.com

The share of WhatsApp users in rural India has doubled over the past year amid declining data costs and increasing internet usage, shows survey data

New Delhi:
The recent incidents of mob violence and lynchings reported across the country have thrown the spotlight on WhatsApp, the messaging platform used to spread rumours against the victims.

But how widespread is the use of WhatsApp in the country today? Or, how far can the messages circulating on WhatsApp be trusted?

Survey data collected over successive rounds of the Lokniti-CSDS Mood of the Nation (MOTN) survey shows that the reach of WhatsApp has increased rapidly over the past couple of years. While a majority seems to distrust the information received over WhatsApp, a sizeable section of users seem to have faith in what they encounter on the messaging app.

Lokniti is a research programme at the Delhi-based Centre for the Study of Developing Societies (CSDS).

The MOTN survey conducted by Lokniti in mid-2017 had found that 14% of respondents used WhatsApp on a daily basis. That proportion has jumped to 24% in just one year, the most recent MOTN survey data show.

The rise in use of WhatsApp was driven by deeper penetration of mobile internet and the falling costs of data. The proportion of respondents with access to mobile internet has jumped 10 percentage points to 31% over the past year, the Lokniti data show.

The rise in internet access and WhatsApp penetration has been higher in urban India than in rural India, but rural India is catching up fast.

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Livemint.com, 18 July, 2018, https://www.livemint.com/Technology/O6DLmIibCCV5luEG9XuJWL/How-widespread-is-WhatsApps-usage-in-India.html


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