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LATEST NEWS UPDATES | Junk games and schoolchildren-Sunita Narain

Junk games and schoolchildren-Sunita Narain

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published Published on Apr 28, 2014   modified Modified on Apr 28, 2014
-The Business Standard
 

There is nothing called junk food. The problem with obesity lies with children who do not exercise enough. What is needed is for them to run and jump, and to do this they need to consume high-calorie food. So, food high in salt, sugar and fat is good for them." This is what was argued vehemently and rudely by representatives of the food industry in the committee set up under directions from the Delhi High Court to frame guidelines for junk food in India.

On the face of it, no one from the junk food industry was part of the committee. During the early meetings, we only knew that there were members of two associations that were representing the food industry in the committee. But, as discussions got under way, it became clear that the big junk food industry was present in the meeting. We learnt that the member representing the National Restaurant Association of India was a top official from Coca-Cola - the world's most powerful beverage company, which is at the centre of the junk food debate globally. The other grouping, the All India Food Processors' Association, was represented by Swiss food giant Nestle, which has commercial interest in instant noodles and other junk food.

The other members of the committee were eminent paediatricians, nutritionists and public health specialists. The committee was set up after a case was filed in 2010 by a Delhi-based non-governmental organisation, Uday Foundation, which asked for a ban on junk food in schools and in their vicinity. In September 2013, the high court ordered the government to set up a committee to frame guidelines for food as the "ill effects of eating junk food have been documented by public health experts and also paediatricians".

The first move by the junk food industry was to block the setting up of the committee itself. But the court rejected this. The industry then changed tactics to argue that the problem was not junk food but lack of physical activity.

For the rest of us in the committee, the issues were: what makes food junk; why is it bad for our health; and what is being done to regulate junk food in other parts of the world? A working group was set up to frame the guidelines to present to the expert committee, which in turn would report to the court.

The Hyderabad-based National Institute of Nutrition has defined junk food as food that contains little or no protein, vitamin or minerals but is rich in salt, fat and energy. There is also robust evidence of the linkage between consumption of such food and non-communicable diseases like diabetes, hypertension and heart diseases. Childhood obesity has become the most serious health concern - even in our part of the world, where malnutrition is a big concern. Study after study points to high-calorie intake because of unrestricted access to energy-dense fast food in school canteens and neighbourhoods. Exercise is vital, but it is not a substitute for a balanced diet.

The world over, governments are acting to tax junk food, ban it in schools and restrict its advertisement. All this is adding up to high-profile campaigns, in which celebrities shun endorsements of such food and push for healthier options.

The question before the working group was not whether action was needed, but how to address these concerns. The first step was to build the criteria to define and identify junk food - for instance, how much of sugar, fat or salt in food is unhealthy. Based on this information, a list was prepared of the most common junk food that would need to be regulated. It included packaged fried food such as chips; carbonated beverages; instant noodles; and confectionery.

The working group was unanimous in its position. It recommended a ban on junk food in and around schools, and also a canteen policy that foods categorised as green (healthy) would constitute more than 80 per cent of the choices available. We said that non-standardised junk food, such as samosa, would be available sparingly in the canteens. There would be efforts to "green" this food through better ingredients and cooking methods. This food was categorised as orange. Red-category food - common junk food - would not be available at all.

But all this would not work unless people are informed about what they are eating. To do this, labelling on food should specify how much fat, sugar or salt it contains in relation to their daily diet. The working group also recommended strongly against celebrity endorsement.

But this was clearly unacceptable to big business. They struck back. By now they could not argue that nothing should be done. Health-related evidence was overwhelming. Their position was that instead of banning such food, children should be asked to "eat responsibly". But they could not explain what eating responsibly meant. The committee's final report has two positions: the industry says the availability of junk food should be restricted or limited in and around schools; the rest say junk food should be banned. Now the report is with the high court and awaiting a decision. Wait and watch this space for more. This is business not to be left to business to decide.

The Business Standard, 27 April, 2014, http://www.business-standard.com/article/opinion/sunita-narain-junk-games-and-schoolchildren-114042700693_1.html


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