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LATEST NEWS UPDATES | What sold or didn’t in lockdown: Bread, jam up, ice-cream down -Pranav Mukul and Anil Sasi

What sold or didn’t in lockdown: Bread, jam up, ice-cream down -Pranav Mukul and Anil Sasi

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published Published on Jul 23, 2020   modified Modified on Jul 23, 2020

-The Indian Express

While the two-month national lockdown generally dampened spending, fast-moving consumer goods (FMCG) companies saw certain unusual trends in demand in certain product categories, company executives said.

As India remained locked down in April and May to control the spread of the novel coronavirus, people bought more bread, cheese, coffee, and jams — but less fruity cakes. They expectedly bought a lot of hand sanitisers — but not so expectedly, they also bought large quantities of household insecticides.

While the two-month national lockdown generally dampened spending, fast-moving consumer goods (FMCG) companies saw certain unusual trends in demand in certain product categories, company executives said. For example:

* For Bengaluru-based Britannia Industries, sales of bread, cheese, and rusk zoomed, even as its fruity cakes, a traditionally high-turnover product, saw a slump – this is because the cakes are largely staple of school tiffins.

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The Indian Express, 23 July, 2020, https://indianexpress.com/article/india/what-sold-or-didnt-in-lockdown-bread-jam-up-ice-cream-down-6518931/


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