Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 150
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 151
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::index() - APP/Controller/ArtileDetailController.php, line 151
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 97
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

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        LATEST NEWS UPDATES | Maharashtra turns traditional varieties into ‘Maharice’ -Nanda Kasabe    </title>
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-The Financial Express


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It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.


Pune: The Maharashtra State Agriculture Marketing Board (MSAMB) is promoting rice varieties grown in the Vidarbha region under the..."/>
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-The Financial Express


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It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.


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                            <div style="text-align: justify">-The Financial Express</div><p style="text-align: justify">&nbsp;</p><p style="text-align: justify"><em>It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.</em></p><p style="text-align: justify"><em>Pune: </em>The Maharashtra State Agriculture Marketing Board (MSAMB) is promoting rice varieties grown in the Vidarbha region under the 'Maharice' brand. In a pilot project, it recently sold around 450 quintals of such varieties and plans to sell around 1,000 tonne of the brand in one year, senior officials from MSAMB said.</p><p>&nbsp;</p><div style="text-align: justify">It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.</div><div style="text-align: justify">&quot;Branding lends a new respectability to the product,&quot; says Ravishankar Chalawade, DGM of MSAMB in Nagpur, also heading the 'Maharice' project in Maharashtra.</div><p>&nbsp;</p><p style="text-align: justify">&quot;Around 7 lakh hectares comes under rice production in the Vidarbha region in the districts of Nagpur, Gondia, Gadchiroli, Bhandara and Chandrapur, resulting in a yield of 14 lakh metric tonne. Although the rice varieties from this region are of good quality, they end up losing their identity because of lack of marketing mechanism,&quot; he explained.</p><p style="text-align: justify">&quot;Usually, farmers growing these varieties are at the mercy of local merchants or rice millers. Branding and direct marketing will ensure a better price for farmers and lead to improvement in productivity since the demand for such varieties will increase,&quot; Chalawade added. Around 35-40% of the rice produced in India is sold as branded packaged varieties.</p><p style="text-align: justify">The MSAMB recently conducted a major survey in the five districts of Vidarbha to understand which varieties of rice are grown in larger quantities to ensure assured supplies so that the branding effort is justified.</p><p style="text-align: justify">The state government decided to take this step after a similar effort from the board saw organic hand-pounded rice from Satara find a good market with urban consumers. This variety, which is usually sold at R20 per kg in Satara, was sold at the rate of R80 per kg in other cities.</p><p style="text-align: justify">The marketing board has decided to promote HMT and Shriram varieties of rice since they are grown in bulk in the region. Other non-Basmati varieties such as Ambemohar and Kolam are also popular in Maharashtra. Around 29 lakh tonne of HMT and 11 lakh tonne of Shriram varieties are grown in Vidarbha.</p><p style="text-align: justify">Chalawade said the board will purchase these varieties at a higher price offered by traders and will give 100% payment to farmers on the spot. The rice will then be processed and sold via direct marketing outlets opened by the marketing board in Mumbai and Pune, and later in other states by government-linked outlets.</p><p style="text-align: justify">The rice is being sourced through farmer groups of Agriculture Technology Management Agency in the region. In the first phase, there are plans to sell around 100 tonne and 1,000 tonne will be sold in a year, according to Chalawade. There are plans to tap other states through government machinery so that the rice reaches a wider audience, he said.</p>                                                           
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    <br><a href="http://www.financialexpress.com/news/maharashtra-turns-traditional-varieties-into-maharice-/1242673/0" class="re" target="_blank">The Financial Express, 22 April, 2014, http://www.financialexpress.com/news/maharashtra-turns-traditional-varieties-into-maharice-/1242673/0</a><div class="clear"></div>
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It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.


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    <h1 class="cat-box-title">Maharashtra turns traditional varieties into ‘Maharice’ -Nanda Kasabe</h1>
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                            <div style="text-align: justify">-The Financial Express</div><p style="text-align: justify">&nbsp;</p><p style="text-align: justify"><em>It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.</em></p><p style="text-align: justify"><em>Pune: </em>The Maharashtra State Agriculture Marketing Board (MSAMB) is promoting rice varieties grown in the Vidarbha region under the 'Maharice' brand. In a pilot project, it recently sold around 450 quintals of such varieties and plans to sell around 1,000 tonne of the brand in one year, senior officials from MSAMB said.</p><p>&nbsp;</p><div style="text-align: justify">It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.</div><div style="text-align: justify">&quot;Branding lends a new respectability to the product,&quot; says Ravishankar Chalawade, DGM of MSAMB in Nagpur, also heading the 'Maharice' project in Maharashtra.</div><p>&nbsp;</p><p style="text-align: justify">&quot;Around 7 lakh hectares comes under rice production in the Vidarbha region in the districts of Nagpur, Gondia, Gadchiroli, Bhandara and Chandrapur, resulting in a yield of 14 lakh metric tonne. Although the rice varieties from this region are of good quality, they end up losing their identity because of lack of marketing mechanism,&quot; he explained.</p><p style="text-align: justify">&quot;Usually, farmers growing these varieties are at the mercy of local merchants or rice millers. Branding and direct marketing will ensure a better price for farmers and lead to improvement in productivity since the demand for such varieties will increase,&quot; Chalawade added. Around 35-40% of the rice produced in India is sold as branded packaged varieties.</p><p style="text-align: justify">The MSAMB recently conducted a major survey in the five districts of Vidarbha to understand which varieties of rice are grown in larger quantities to ensure assured supplies so that the branding effort is justified.</p><p style="text-align: justify">The state government decided to take this step after a similar effort from the board saw organic hand-pounded rice from Satara find a good market with urban consumers. This variety, which is usually sold at R20 per kg in Satara, was sold at the rate of R80 per kg in other cities.</p><p style="text-align: justify">The marketing board has decided to promote HMT and Shriram varieties of rice since they are grown in bulk in the region. Other non-Basmati varieties such as Ambemohar and Kolam are also popular in Maharashtra. Around 29 lakh tonne of HMT and 11 lakh tonne of Shriram varieties are grown in Vidarbha.</p><p style="text-align: justify">Chalawade said the board will purchase these varieties at a higher price offered by traders and will give 100% payment to farmers on the spot. The rice will then be processed and sold via direct marketing outlets opened by the marketing board in Mumbai and Pune, and later in other states by government-linked outlets.</p><p style="text-align: justify">The rice is being sourced through farmer groups of Agriculture Technology Management Agency in the region. In the first phase, there are plans to sell around 100 tonne and 1,000 tonne will be sold in a year, according to Chalawade. There are plans to tap other states through government machinery so that the rice reaches a wider audience, he said.</p>                                                           
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    <br><a href="http://www.financialexpress.com/news/maharashtra-turns-traditional-varieties-into-maharice-/1242673/0" class="re" target="_blank">The Financial Express, 22 April, 2014, http://www.financialexpress.com/news/maharashtra-turns-traditional-varieties-into-maharice-/1242673/0</a><div class="clear"></div>
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-The Financial Express


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It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.


Pune: The Maharashtra State Agriculture Marketing Board (MSAMB) is promoting rice varieties grown in the Vidarbha region under the..." />
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    <h1 class="cat-box-title">Maharashtra turns traditional varieties into ‘Maharice’ -Nanda Kasabe</h1>
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                            <div style="text-align: justify">-The Financial Express</div><p style="text-align: justify">&nbsp;</p><p style="text-align: justify"><em>It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.</em></p><p style="text-align: justify"><em>Pune: </em>The Maharashtra State Agriculture Marketing Board (MSAMB) is promoting rice varieties grown in the Vidarbha region under the 'Maharice' brand. In a pilot project, it recently sold around 450 quintals of such varieties and plans to sell around 1,000 tonne of the brand in one year, senior officials from MSAMB said.</p><p>&nbsp;</p><div style="text-align: justify">It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice.</div><div style="text-align: justify">&quot;Branding lends a new respectability to the product,&quot; says Ravishankar Chalawade, DGM of MSAMB in Nagpur, also heading the 'Maharice' project in Maharashtra.</div><p>&nbsp;</p><p style="text-align: justify">&quot;Around 7 lakh hectares comes under rice production in the Vidarbha region in the districts of Nagpur, Gondia, Gadchiroli, Bhandara and Chandrapur, resulting in a yield of 14 lakh metric tonne. Although the rice varieties from this region are of good quality, they end up losing their identity because of lack of marketing mechanism,&quot; he explained.</p><p style="text-align: justify">&quot;Usually, farmers growing these varieties are at the mercy of local merchants or rice millers. Branding and direct marketing will ensure a better price for farmers and lead to improvement in productivity since the demand for such varieties will increase,&quot; Chalawade added. Around 35-40% of the rice produced in India is sold as branded packaged varieties.</p><p style="text-align: justify">The MSAMB recently conducted a major survey in the five districts of Vidarbha to understand which varieties of rice are grown in larger quantities to ensure assured supplies so that the branding effort is justified.</p><p style="text-align: justify">The state government decided to take this step after a similar effort from the board saw organic hand-pounded rice from Satara find a good market with urban consumers. This variety, which is usually sold at R20 per kg in Satara, was sold at the rate of R80 per kg in other cities.</p><p style="text-align: justify">The marketing board has decided to promote HMT and Shriram varieties of rice since they are grown in bulk in the region. Other non-Basmati varieties such as Ambemohar and Kolam are also popular in Maharashtra. Around 29 lakh tonne of HMT and 11 lakh tonne of Shriram varieties are grown in Vidarbha.</p><p style="text-align: justify">Chalawade said the board will purchase these varieties at a higher price offered by traders and will give 100% payment to farmers on the spot. The rice will then be processed and sold via direct marketing outlets opened by the marketing board in Mumbai and Pune, and later in other states by government-linked outlets.</p><p style="text-align: justify">The rice is being sourced through farmer groups of Agriculture Technology Management Agency in the region. In the first phase, there are plans to sell around 100 tonne and 1,000 tonne will be sold in a year, according to Chalawade. There are plans to tap other states through government machinery so that the rice reaches a wider audience, he said.</p>                                                           
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    <br><a href="http://www.financialexpress.com/news/maharashtra-turns-traditional-varieties-into-maharice-/1242673/0" class="re" target="_blank">The Financial Express, 22 April, 2014, http://www.financialexpress.com/news/maharashtra-turns-traditional-varieties-into-maharice-/1242673/0</a><div class="clear"></div>
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Home हिन्दी

Maharashtra turns traditional varieties into ‘Maharice’ -Nanda Kasabe

Published on Apr 23, 2014   Modified on Apr 23, 2014

-The Financial Express   It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice. Pune: The Maharashtra State Agriculture Marketing Board (MSAMB) is promoting rice varieties grown in the Vidarbha region under the 'Maharice' brand. In a pilot project, it recently sold around 450 quintals of such varieties and plans to sell around 1,000 tonne of the brand in one year, senior officials from MSAMB said.   It is the urban affluent and upper middle class which is gradually warming up to the concept of branded rice. "Branding lends a new respectability to the product," says Ravishankar Chalawade, DGM of MSAMB in Nagpur, also heading the 'Maharice' project in Maharashtra.   "Around 7 lakh hectares comes under rice production in the Vidarbha region in the districts of Nagpur, Gondia, Gadchiroli, Bhandara and Chandrapur, resulting in a yield of 14 lakh metric tonne. Although the rice varieties from this region are of good quality, they end up losing their identity because of lack of marketing mechanism," he explained. "Usually, farmers growing these varieties are at the mercy of local merchants or rice millers. Branding and direct marketing will ensure a better price for farmers and lead to improvement in productivity since the demand for such varieties will increase," Chalawade added. Around 35-40% of the rice produced in India is sold as branded packaged varieties. The MSAMB recently conducted a major survey in the five districts of Vidarbha to understand which varieties of rice are grown in larger quantities to ensure assured supplies so that the branding effort is justified. The state government decided to take this step after a similar effort from the board saw organic hand-pounded rice from Satara find a good market with urban consumers. This variety, which is usually sold at R20 per kg in Satara, was sold at the rate of R80 per kg in other cities. The marketing board has decided to promote HMT and Shriram varieties of rice since they are grown in bulk in the region. Other non-Basmati varieties such as Ambemohar and Kolam are also popular in Maharashtra. Around 29 lakh tonne of HMT and 11 lakh tonne of Shriram varieties are grown in Vidarbha. Chalawade said the board will purchase these varieties at a higher price offered by traders and will give 100% payment to farmers on the spot. The rice will then be processed and sold via direct marketing outlets opened by the marketing board in Mumbai and Pune, and later in other states by government-linked outlets. The rice is being sourced through farmer groups of Agriculture Technology Management Agency in the region. In the first phase, there are plans to sell around 100 tonne and 1,000 tonne will be sold in a year, according to Chalawade. There are plans to tap other states through government machinery so that the rice reaches a wider audience, he said.

The Financial Express, 22 April, 2014, http://www.financialexpress.com/news/maharashtra-turns-traditional-varieties-into-maharice-/1242673/0

Tagged with: maharashtra rice paddy farming Farmers Agriculture

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