Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 150
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 151
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::index() - APP/Controller/ArtileDetailController.php, line 151
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

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-The Hindu

Can sparkling Mahua replace Champagne and Proseco as the drinks of choice in the new year?

One of the most valuable characteristics of economic life in Europe is the tremendous importance it gives to local resources, skills and spaces, whether..."/>
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Can sparkling Mahua replace Champagne and Proseco as the drinks of choice in the new year?

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    <h1 class="cat-box-title">Marketing indigenous drinks: Spirits of the world unite -Rahul Srivastava &amp; Matias Echanove</h1>
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		 Published on</span><span class="text-date"> Jan 7, 2018</span>
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                            <div align="justify">-The Hindu<br /><br /><em>Can sparkling Mahua replace Champagne and Proseco as the drinks of choice in the new year?<br /><br /></em>One of the most valuable characteristics of economic life in Europe is the tremendous importance it gives to local resources, skills and spaces, whether through need or intent.<br /><br />Geographical labels for specific products, especially wines and spirits, significantly contribute to local economies. Every French or Italian region has at least a few products from the terroir that have become global household names.<br /><br />Lifestyles, designs, identities of habitats and traditions have been reinvented across ages to suit new consumption habits. The spread of wine consumption for instance, is as much a cultural phenomenon as the result of an outward looking industrial strategy.<br /><br />A century ago, as he was making planning recommendations for the city of Indore, Patrick Geddes discussed the influence of different types of products on the social and urban fabric of the city: Jute-Calcutta, Cotton-Bombay, Linen-Belfast, Silk-Lyon. He believed that the skills and craft associated with different types of industry could develop different levels of urban civilisational achievements. For him, along with investments to promote the modernisation of the cotton industry, the silk industry could contribute hugely to Indore&rsquo;s social and economic development.<br /><br />Clearly, some industries are more dependent on geographical and ecological conditions than others. Watchmaking emerged as an industry in the inhospitable, cold region of Jura in Switzerland because nature didn&rsquo;t provide much that could be cultivated, processed and traded. The austere and diligent character of the Protestant population, along with know-how imported by French migrants in the 17th century provided the fertile cultural mould that allowed the industry to flourish in this region.<br /><em><br />Industrial diversity</em><br /><br />The strongest local industries are usually the result of pre-existing natural and cultural conditions mixed with the right dose of exposure.<br /><br />Think of feni in Goa. Its success is the result of early exposure to Portuguese distillation methods, the abundance of coconuts, the introduction of cashew apples and a milieu that affirms celebrations within all communities that make up its diverse fabric. Even though its distribution is restricted exclusively to Goa due to colonial legal hangovers, the state government has initiated a process for it to be recognised as an &lsquo;heritage drink&rsquo; that is part of local tradition. This would help local companies do better by expanding markets.<br /><br />The fact that feni still cannot be sold in India outside Goa reflects how antiquated colonial structures paralyse the development of some industries. Even those that could enormously benefit some of the poorest regions in India. A large part of tribal history in India, for instance, has been affected precisely by such factors.<br /><br />Historically, tribal kingdoms in several parts of central and eastern India produced very advanced political arrangements, dynamic economies and intricate knowledge systems linked to forest resources. However, colonial era interventions disrupted these systems.<br /><br />One of the most tragic ones was connected to Mahua, a flower from a tree of the same name, which could feed families for several months of a food shortage.<br /><br />Please <a href="http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true" title="http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true">click here</a> to read more. <br /></div>                                                           
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    <br><a href="http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true" class="re" target="_blank">The Hindu, 6 January, 2018, http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true</a><div class="clear"></div>
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    <h1 class="cat-box-title">Marketing indigenous drinks: Spirits of the world unite -Rahul Srivastava &amp; Matias Echanove</h1>
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		 Published on</span><span class="text-date"> Jan 7, 2018</span>
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                            <div align="justify">-The Hindu<br /><br /><em>Can sparkling Mahua replace Champagne and Proseco as the drinks of choice in the new year?<br /><br /></em>One of the most valuable characteristics of economic life in Europe is the tremendous importance it gives to local resources, skills and spaces, whether through need or intent.<br /><br />Geographical labels for specific products, especially wines and spirits, significantly contribute to local economies. Every French or Italian region has at least a few products from the terroir that have become global household names.<br /><br />Lifestyles, designs, identities of habitats and traditions have been reinvented across ages to suit new consumption habits. The spread of wine consumption for instance, is as much a cultural phenomenon as the result of an outward looking industrial strategy.<br /><br />A century ago, as he was making planning recommendations for the city of Indore, Patrick Geddes discussed the influence of different types of products on the social and urban fabric of the city: Jute-Calcutta, Cotton-Bombay, Linen-Belfast, Silk-Lyon. He believed that the skills and craft associated with different types of industry could develop different levels of urban civilisational achievements. For him, along with investments to promote the modernisation of the cotton industry, the silk industry could contribute hugely to Indore&rsquo;s social and economic development.<br /><br />Clearly, some industries are more dependent on geographical and ecological conditions than others. Watchmaking emerged as an industry in the inhospitable, cold region of Jura in Switzerland because nature didn&rsquo;t provide much that could be cultivated, processed and traded. The austere and diligent character of the Protestant population, along with know-how imported by French migrants in the 17th century provided the fertile cultural mould that allowed the industry to flourish in this region.<br /><em><br />Industrial diversity</em><br /><br />The strongest local industries are usually the result of pre-existing natural and cultural conditions mixed with the right dose of exposure.<br /><br />Think of feni in Goa. Its success is the result of early exposure to Portuguese distillation methods, the abundance of coconuts, the introduction of cashew apples and a milieu that affirms celebrations within all communities that make up its diverse fabric. Even though its distribution is restricted exclusively to Goa due to colonial legal hangovers, the state government has initiated a process for it to be recognised as an &lsquo;heritage drink&rsquo; that is part of local tradition. This would help local companies do better by expanding markets.<br /><br />The fact that feni still cannot be sold in India outside Goa reflects how antiquated colonial structures paralyse the development of some industries. Even those that could enormously benefit some of the poorest regions in India. A large part of tribal history in India, for instance, has been affected precisely by such factors.<br /><br />Historically, tribal kingdoms in several parts of central and eastern India produced very advanced political arrangements, dynamic economies and intricate knowledge systems linked to forest resources. However, colonial era interventions disrupted these systems.<br /><br />One of the most tragic ones was connected to Mahua, a flower from a tree of the same name, which could feed families for several months of a food shortage.<br /><br />Please <a href="http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true" title="http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true">click here</a> to read more. <br /></div>                                                           
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    <br><a href="http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true" class="re" target="_blank">The Hindu, 6 January, 2018, http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true</a><div class="clear"></div>
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                            <div align="justify">-The Hindu<br /><br /><em>Can sparkling Mahua replace Champagne and Proseco as the drinks of choice in the new year?<br /><br /></em>One of the most valuable characteristics of economic life in Europe is the tremendous importance it gives to local resources, skills and spaces, whether through need or intent.<br /><br />Geographical labels for specific products, especially wines and spirits, significantly contribute to local economies. Every French or Italian region has at least a few products from the terroir that have become global household names.<br /><br />Lifestyles, designs, identities of habitats and traditions have been reinvented across ages to suit new consumption habits. The spread of wine consumption for instance, is as much a cultural phenomenon as the result of an outward looking industrial strategy.<br /><br />A century ago, as he was making planning recommendations for the city of Indore, Patrick Geddes discussed the influence of different types of products on the social and urban fabric of the city: Jute-Calcutta, Cotton-Bombay, Linen-Belfast, Silk-Lyon. He believed that the skills and craft associated with different types of industry could develop different levels of urban civilisational achievements. For him, along with investments to promote the modernisation of the cotton industry, the silk industry could contribute hugely to Indore&rsquo;s social and economic development.<br /><br />Clearly, some industries are more dependent on geographical and ecological conditions than others. Watchmaking emerged as an industry in the inhospitable, cold region of Jura in Switzerland because nature didn&rsquo;t provide much that could be cultivated, processed and traded. The austere and diligent character of the Protestant population, along with know-how imported by French migrants in the 17th century provided the fertile cultural mould that allowed the industry to flourish in this region.<br /><em><br />Industrial diversity</em><br /><br />The strongest local industries are usually the result of pre-existing natural and cultural conditions mixed with the right dose of exposure.<br /><br />Think of feni in Goa. Its success is the result of early exposure to Portuguese distillation methods, the abundance of coconuts, the introduction of cashew apples and a milieu that affirms celebrations within all communities that make up its diverse fabric. Even though its distribution is restricted exclusively to Goa due to colonial legal hangovers, the state government has initiated a process for it to be recognised as an &lsquo;heritage drink&rsquo; that is part of local tradition. This would help local companies do better by expanding markets.<br /><br />The fact that feni still cannot be sold in India outside Goa reflects how antiquated colonial structures paralyse the development of some industries. Even those that could enormously benefit some of the poorest regions in India. A large part of tribal history in India, for instance, has been affected precisely by such factors.<br /><br />Historically, tribal kingdoms in several parts of central and eastern India produced very advanced political arrangements, dynamic economies and intricate knowledge systems linked to forest resources. However, colonial era interventions disrupted these systems.<br /><br />One of the most tragic ones was connected to Mahua, a flower from a tree of the same name, which could feed families for several months of a food shortage.<br /><br />Please <a href="http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true" title="http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true">click here</a> to read more. <br /></div>                                                           
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    <br><a href="http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true" class="re" target="_blank">The Hindu, 6 January, 2018, http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true</a><div class="clear"></div>
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                    Indigenous knowledge                </a>
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                   title="Traditional Drinks">
                    Traditional Drinks                </a>
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                   title="Traditional knowledge">
                    Traditional knowledge                </a>
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                   title="Mahua spirit">
                    Mahua spirit                </a>
                                <a class="tagcloud5"
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                   title="Livelihood Security">
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Marketing indigenous drinks: Spirits of the world unite -Rahul Srivastava & Matias Echanove

Published on Jan 7, 2018   Modified on Jan 7, 2018

-The Hindu Can sparkling Mahua replace Champagne and Proseco as the drinks of choice in the new year? One of the most valuable characteristics of economic life in Europe is the tremendous importance it gives to local resources, skills and spaces, whether through need or intent. Geographical labels for specific products, especially wines and spirits, significantly contribute to local economies. Every French or Italian region has at least a few products from the terroir that have become global household names. Lifestyles, designs, identities of habitats and traditions have been reinvented across ages to suit new consumption habits. The spread of wine consumption for instance, is as much a cultural phenomenon as the result of an outward looking industrial strategy. A century ago, as he was making planning recommendations for the city of Indore, Patrick Geddes discussed the influence of different types of products on the social and urban fabric of the city: Jute-Calcutta, Cotton-Bombay, Linen-Belfast, Silk-Lyon. He believed that the skills and craft associated with different types of industry could develop different levels of urban civilisational achievements. For him, along with investments to promote the modernisation of the cotton industry, the silk industry could contribute hugely to Indore’s social and economic development. Clearly, some industries are more dependent on geographical and ecological conditions than others. Watchmaking emerged as an industry in the inhospitable, cold region of Jura in Switzerland because nature didn’t provide much that could be cultivated, processed and traded. The austere and diligent character of the Protestant population, along with know-how imported by French migrants in the 17th century provided the fertile cultural mould that allowed the industry to flourish in this region. Industrial diversity The strongest local industries are usually the result of pre-existing natural and cultural conditions mixed with the right dose of exposure. Think of feni in Goa. Its success is the result of early exposure to Portuguese distillation methods, the abundance of coconuts, the introduction of cashew apples and a milieu that affirms celebrations within all communities that make up its diverse fabric. Even though its distribution is restricted exclusively to Goa due to colonial legal hangovers, the state government has initiated a process for it to be recognised as an ‘heritage drink’ that is part of local tradition. This would help local companies do better by expanding markets. The fact that feni still cannot be sold in India outside Goa reflects how antiquated colonial structures paralyse the development of some industries. Even those that could enormously benefit some of the poorest regions in India. A large part of tribal history in India, for instance, has been affected precisely by such factors. Historically, tribal kingdoms in several parts of central and eastern India produced very advanced political arrangements, dynamic economies and intricate knowledge systems linked to forest resources. However, colonial era interventions disrupted these systems. One of the most tragic ones was connected to Mahua, a flower from a tree of the same name, which could feed families for several months of a food shortage. Please click here to read more.

The Hindu, 6 January, 2018, http://www.thehindu.com/society/history-and-culture/marketing-indigenous-drinks-spirits-of-the-world-unite/article22383739.ece?homepage=true

Tagged with: Indigenous knowledge Traditional Drinks Traditional knowledge Mahua spirit Livelihood Security

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