Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 150
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
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Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 151
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
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Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 97
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
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        LATEST NEWS UPDATES | MNREGS TV campaign had faulty planning    </title>
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A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found.

The MNREGS awareness campaign was aired..."/>
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A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found.

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                            <div align="justify">A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found.<br /><br />The MNREGS awareness campaign was aired on cable and satellite channels in UP, Rajasthan, Bihar and the National Capital Region from January 23 to March 23, 2010.<br /><br />Seven months after the campaign, the ministry decided to conduct an impact assessment study as a similar campiagn was being planned for other rural development schemes.<br /><br />The study was taken up in 3,600 households in the four regions from November 2010 to February 2011. Conducted by Delhi-based Society for Social Services, the study concluded, &ldquo;The medium chosen is the most effective one and is suitable in the present day context but it has not penetrated the target segment because of the selection of inappropriate channels and unsuitable timings.&rdquo; <br /><br />It found that less than one-third of the target group &mdash; below poverty line &mdash; could afford TV sets, and a majority of them watched Doordarshan as they could not afford cable. The campaign had used private channels to air the message.<br /><br />Daytime slots were selected for the campaign, but a majority of the target group preferred to watch TV between 7pm and 9pm, the study found.<br /><br />The study appreciated the two messages prepared for telecast &mdash; &lsquo;Hindustan Ki Guarantee&rsquo; and &lsquo;Zamana Kehta Hai&rsquo; &mdash; but it found that they failed to send a complete message.<br /><br />A majority of the respondents in UP, Rajasthan and NCR believed the scheme was meant for the economic empowerment of women or for stopping migration.<br /><br />&ldquo;From the recall of the viewers it is concluded that additional benefits of the scheme, like women empowerment and prevention of migration, caught the attention of the viewers. However, the essential features of the scheme were not effectively conveyed,&rdquo; the study concluded.<br /><br />The study found that street plays, folk songs and wall writings have better reach, with more than 70 per cent of the target group watching them. The study recommended that instead of spending lakhs of rupees on advertisements in private channels, the government should use Doordarshan. The money thus saved could be used to establish community TVs in target villages.<br /><br />A senior official of the Rural Development Ministry said, &ldquo;A majority of the target group is illiterate and it was thought that a campaign through TV would have better impact. It was surprising that only about 30 per cent of the sample covered by the study was aware of the MGNREGA message. The government is planning to appoint experts to plan future campaigns based on the findings.&rdquo;</div>                                                           
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    <br><a href="http://www.indianexpress.com/news/mnregs-tv-campaign-had-faulty-planning/771218/0" class="re" target="_blank">The Indian Express, 4 April, 2011, http://www.indianexpress.com/news/mnregs-tv-campaign-had-faulty-planning/771218/0</a><div class="clear"></div>
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A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found.

The MNREGS awareness campaign was aired..."/>
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A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found.

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    <h1 class="cat-box-title">MNREGS TV campaign had faulty planning</h1>
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                            <div align="justify">A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found.<br /><br />The MNREGS awareness campaign was aired on cable and satellite channels in UP, Rajasthan, Bihar and the National Capital Region from January 23 to March 23, 2010.<br /><br />Seven months after the campaign, the ministry decided to conduct an impact assessment study as a similar campiagn was being planned for other rural development schemes.<br /><br />The study was taken up in 3,600 households in the four regions from November 2010 to February 2011. Conducted by Delhi-based Society for Social Services, the study concluded, &ldquo;The medium chosen is the most effective one and is suitable in the present day context but it has not penetrated the target segment because of the selection of inappropriate channels and unsuitable timings.&rdquo; <br /><br />It found that less than one-third of the target group &mdash; below poverty line &mdash; could afford TV sets, and a majority of them watched Doordarshan as they could not afford cable. The campaign had used private channels to air the message.<br /><br />Daytime slots were selected for the campaign, but a majority of the target group preferred to watch TV between 7pm and 9pm, the study found.<br /><br />The study appreciated the two messages prepared for telecast &mdash; &lsquo;Hindustan Ki Guarantee&rsquo; and &lsquo;Zamana Kehta Hai&rsquo; &mdash; but it found that they failed to send a complete message.<br /><br />A majority of the respondents in UP, Rajasthan and NCR believed the scheme was meant for the economic empowerment of women or for stopping migration.<br /><br />&ldquo;From the recall of the viewers it is concluded that additional benefits of the scheme, like women empowerment and prevention of migration, caught the attention of the viewers. However, the essential features of the scheme were not effectively conveyed,&rdquo; the study concluded.<br /><br />The study found that street plays, folk songs and wall writings have better reach, with more than 70 per cent of the target group watching them. The study recommended that instead of spending lakhs of rupees on advertisements in private channels, the government should use Doordarshan. The money thus saved could be used to establish community TVs in target villages.<br /><br />A senior official of the Rural Development Ministry said, &ldquo;A majority of the target group is illiterate and it was thought that a campaign through TV would have better impact. It was surprising that only about 30 per cent of the sample covered by the study was aware of the MGNREGA message. The government is planning to appoint experts to plan future campaigns based on the findings.&rdquo;</div>                                                           
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    <br><a href="http://www.indianexpress.com/news/mnregs-tv-campaign-had-faulty-planning/771218/0" class="re" target="_blank">The Indian Express, 4 April, 2011, http://www.indianexpress.com/news/mnregs-tv-campaign-had-faulty-planning/771218/0</a><div class="clear"></div>
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        LATEST NEWS UPDATES | MNREGS TV campaign had faulty planning    </title>
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A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found.

The MNREGS awareness campaign was aired..."/>
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A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found.

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    <h1 class="cat-box-title">MNREGS TV campaign had faulty planning</h1>
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                            <div align="justify">A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found.<br /><br />The MNREGS awareness campaign was aired on cable and satellite channels in UP, Rajasthan, Bihar and the National Capital Region from January 23 to March 23, 2010.<br /><br />Seven months after the campaign, the ministry decided to conduct an impact assessment study as a similar campiagn was being planned for other rural development schemes.<br /><br />The study was taken up in 3,600 households in the four regions from November 2010 to February 2011. Conducted by Delhi-based Society for Social Services, the study concluded, &ldquo;The medium chosen is the most effective one and is suitable in the present day context but it has not penetrated the target segment because of the selection of inappropriate channels and unsuitable timings.&rdquo; <br /><br />It found that less than one-third of the target group &mdash; below poverty line &mdash; could afford TV sets, and a majority of them watched Doordarshan as they could not afford cable. The campaign had used private channels to air the message.<br /><br />Daytime slots were selected for the campaign, but a majority of the target group preferred to watch TV between 7pm and 9pm, the study found.<br /><br />The study appreciated the two messages prepared for telecast &mdash; &lsquo;Hindustan Ki Guarantee&rsquo; and &lsquo;Zamana Kehta Hai&rsquo; &mdash; but it found that they failed to send a complete message.<br /><br />A majority of the respondents in UP, Rajasthan and NCR believed the scheme was meant for the economic empowerment of women or for stopping migration.<br /><br />&ldquo;From the recall of the viewers it is concluded that additional benefits of the scheme, like women empowerment and prevention of migration, caught the attention of the viewers. However, the essential features of the scheme were not effectively conveyed,&rdquo; the study concluded.<br /><br />The study found that street plays, folk songs and wall writings have better reach, with more than 70 per cent of the target group watching them. The study recommended that instead of spending lakhs of rupees on advertisements in private channels, the government should use Doordarshan. The money thus saved could be used to establish community TVs in target villages.<br /><br />A senior official of the Rural Development Ministry said, &ldquo;A majority of the target group is illiterate and it was thought that a campaign through TV would have better impact. It was surprising that only about 30 per cent of the sample covered by the study was aware of the MGNREGA message. The government is planning to appoint experts to plan future campaigns based on the findings.&rdquo;</div>                                                           
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    <br><a href="http://www.indianexpress.com/news/mnregs-tv-campaign-had-faulty-planning/771218/0" class="re" target="_blank">The Indian Express, 4 April, 2011, http://www.indianexpress.com/news/mnregs-tv-campaign-had-faulty-planning/771218/0</a><div class="clear"></div>
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MNREGS TV campaign had faulty planning

Published on Apr 5, 2011   Modified on Apr 5, 2011

A campaign to spread awareness on the MNREGS through two television commercials failed to penetrate the rural masses because of faulty planning, an impact assessment study by the Union Ministry of Rural Development has found. The MNREGS awareness campaign was aired on cable and satellite channels in UP, Rajasthan, Bihar and the National Capital Region from January 23 to March 23, 2010. Seven months after the campaign, the ministry decided to conduct an impact assessment study as a similar campiagn was being planned for other rural development schemes. The study was taken up in 3,600 households in the four regions from November 2010 to February 2011. Conducted by Delhi-based Society for Social Services, the study concluded, “The medium chosen is the most effective one and is suitable in the present day context but it has not penetrated the target segment because of the selection of inappropriate channels and unsuitable timings.” It found that less than one-third of the target group — below poverty line — could afford TV sets, and a majority of them watched Doordarshan as they could not afford cable. The campaign had used private channels to air the message. Daytime slots were selected for the campaign, but a majority of the target group preferred to watch TV between 7pm and 9pm, the study found. The study appreciated the two messages prepared for telecast — ‘Hindustan Ki Guarantee’ and ‘Zamana Kehta Hai’ — but it found that they failed to send a complete message. A majority of the respondents in UP, Rajasthan and NCR believed the scheme was meant for the economic empowerment of women or for stopping migration. “From the recall of the viewers it is concluded that additional benefits of the scheme, like women empowerment and prevention of migration, caught the attention of the viewers. However, the essential features of the scheme were not effectively conveyed,” the study concluded. The study found that street plays, folk songs and wall writings have better reach, with more than 70 per cent of the target group watching them. The study recommended that instead of spending lakhs of rupees on advertisements in private channels, the government should use Doordarshan. The money thus saved could be used to establish community TVs in target villages. A senior official of the Rural Development Ministry said, “A majority of the target group is illiterate and it was thought that a campaign through TV would have better impact. It was surprising that only about 30 per cent of the sample covered by the study was aware of the MGNREGA message. The government is planning to appoint experts to plan future campaigns based on the findings.”

The Indian Express, 4 April, 2011, http://www.indianexpress.com/news/mnregs-tv-campaign-had-faulty-planning/771218/0

Tagged with: NREGS

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