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LATEST NEWS UPDATES | MP govt cheque takes RSS leader’s children magazine to the top-Milind Ghatwai

MP govt cheque takes RSS leader’s children magazine to the top-Milind Ghatwai

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published Published on Apr 12, 2012   modified Modified on Apr 12, 2012
-The Indian Express
 
A magazine published by a trust headed by a senior RSS leader claims to have become the most widely circulated periodical for children in the country. The sudden swell in readership is thanks to the BJP government in Madhya Pradesh, which has taken a lifelong subscription of Devputra for primary and secondary schools. The circulation has leapfrogged to 3,71,438.
 
The state education centre paid the trust, Saraswati Bal Kalyan Nyas, Rs 13.26 crore in one go for the subscription. The money is coming out of the Sarva Shiksha Abhiyan funds. The schools will get two copies each of the monthly periodical for the next 15 years. Senior RSS leader Krishna Kumar Ashthana heads the Nyas.

“We will soon be officially declared the largest selling periodical for children,” Devputra managing editor Vikas Dave told The Indian Express. While the magazine content remains the same, its cover price has now gone up from Rs 10 to Rs 12.

“We don’t need to change the content because it was endorsed by one and all,” says Dave when asked whether the magazine would see changes now that it is being sent to schools.

The March issue of Devputra, centred around the Hindu New Year, had a two-page write-up on RSS founder Keshavrao Baliram Hedgewar, celebrating him as a “nationalist”. Earlier, it had a special issue on RSS ideologue Guruji Golwalkar.

Borrowing from Hindu mythology and the freedom struggle, its “inspirational stories”, poems and jokes have a distinct anti-Western tilt.

Congress MLA Ramnivas Rawat said purchasing a magazine brought out by an RSS leader amounted to a scam, especially because the entire subscription was paid in advance. “A committee should have cleared the magazine,” he said.

Not that Devputra is letting charges bog it down. With funds not a problem any more, the plan is to start uploading a digital version soon. Dave says this would benefit subscribers from 16 countries who can now download the magazine for free. Most overseas subscriptions had become unviable because expenditure on postage was more than the cover price, he said.


The Indian Express, 12 April, 2012, http://www.indianexpress.com/news/mp-govt-cheque-takes-rss-leaders-children-magazine-to-the-top/935698/


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