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LATEST NEWS UPDATES | Rural web users to grow 30 pct in 2010: Study

Rural web users to grow 30 pct in 2010: Study

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published Published on Sep 8, 2010   modified Modified on Sep 8, 2010


The number of internet users in rural India is forecast to rise 30 percent to 5.4 mn in 2010, according to a joint study conducted by the Internet & Mobile Association of India (IAMAI) and market research firm IMRB.

E-mail is the dominant purpose of internet access in rural India, the organisations said, adding that about 85 percent of the total rural users in 2009 accessed the internet for e-mails.

About 13 percent of the total rural internet users in 2009 scouted for latest farming techniques over the web, while 8 percent also used it to find more about fertilizers and pesticides, the organisations said.


The Economic Times, 8 September, 2010, http://economictimes.indiatimes.com/tech/internet/Rural-web-users-to-grow-30-pct-in-2010-Study/articleshow/6517566.cms


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