Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 150
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::index() - APP/Controller/ArtileDetailController.php, line 150
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Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 151
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::index() - APP/Controller/ArtileDetailController.php, line 151
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 97
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

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        LATEST NEWS UPDATES | Tea industry stirs success recipe by Wasim Rahman    </title>
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Assam tea has failed to capture the market in the very country whose planters made it a marketable commodity in the state 150 years ago.





The situation, however, can be turned around with a better marketing strategy, Mark Kibblewhite, an eminent..."/>
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Assam tea has failed to capture the market in the very country whose planters made it a marketable commodity in the state 150 years ago.





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                            <div style="text-align: justify"><br /></div><div style="text-align: justify">Assam tea has failed to capture the market in the very country whose planters made it a marketable commodity in the state 150 years ago.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The situation, however, can be turned around with a better marketing strategy, Mark Kibblewhite, an eminent tea scientist and a professor at Cranfield University in the UK, told The Telegraph on the sidelines of World Tea Science Congress which began at Tocklai Experimental Station at Cinnamara, on the outskirts of this town, today.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The professor said Assam tea had a considerable demand in the UK but was not easily available. While varieties from across the world are found on the shelves of shopping malls there and are picked up by buyers, the availability of Assam tea is very limited and one might find it only in a small corner of a shelf.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">It is because of the lack of a proper marketing strategy that Assam tea has failed to make its mark among the British at present, he added.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Kibblewhite said Assam tea had a distinct quality, which had made it popular among the British. &ldquo;One can easily recognise Assam tea by its exotic flavour and aroma even if one is drinking the beverage without knowing from where it has been imported. In case of other teas, except Darjeeling tea, it is difficult to identify the place of its origin.&rdquo;</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Moreover, he said, people in his country prefer to buy Assam tea even if the price is higher because of the &ldquo;historic bonding&rdquo; with Assam where British planters had started tea plantations.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">However, with large quantities of teas, backed by a strong marketing policy, pouring in from different countries in recent times, Assam tea has been pushed away from the limelight.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&ldquo;But people like me, who are particular about their taste, still search for Assam tea in a shopping mall,&rdquo; the professor said.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">He said a cup of Assam tea in the morning makes a day quite refreshing and after drinking it, a person would always opt for it.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Kibblewhite said if the Indian government revamps its marketing policy, Assam tea would definitely regain its popularity in the UK.</div><div style="text-align: justify"><br /></div>                                                           
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    <br><a href="http://www.telegraphindia.com/1111123/jsp/northeast/story_14785434.jsp" class="re" target="_blank">The Telegraph, 23 November, 2011, http://www.telegraphindia.com/1111123/jsp/northeast/story_14785434.jsp</a><div class="clear"></div>
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Assam tea has failed to capture the market in the very country whose planters made it a marketable commodity in the state 150 years ago.





The situation, however, can be turned around with a better marketing strategy, Mark Kibblewhite, an eminent..."/>
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                            <div style="text-align: justify"><br /></div><div style="text-align: justify">Assam tea has failed to capture the market in the very country whose planters made it a marketable commodity in the state 150 years ago.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The situation, however, can be turned around with a better marketing strategy, Mark Kibblewhite, an eminent tea scientist and a professor at Cranfield University in the UK, told The Telegraph on the sidelines of World Tea Science Congress which began at Tocklai Experimental Station at Cinnamara, on the outskirts of this town, today.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The professor said Assam tea had a considerable demand in the UK but was not easily available. While varieties from across the world are found on the shelves of shopping malls there and are picked up by buyers, the availability of Assam tea is very limited and one might find it only in a small corner of a shelf.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">It is because of the lack of a proper marketing strategy that Assam tea has failed to make its mark among the British at present, he added.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Kibblewhite said Assam tea had a distinct quality, which had made it popular among the British. &ldquo;One can easily recognise Assam tea by its exotic flavour and aroma even if one is drinking the beverage without knowing from where it has been imported. In case of other teas, except Darjeeling tea, it is difficult to identify the place of its origin.&rdquo;</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Moreover, he said, people in his country prefer to buy Assam tea even if the price is higher because of the &ldquo;historic bonding&rdquo; with Assam where British planters had started tea plantations.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">However, with large quantities of teas, backed by a strong marketing policy, pouring in from different countries in recent times, Assam tea has been pushed away from the limelight.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&ldquo;But people like me, who are particular about their taste, still search for Assam tea in a shopping mall,&rdquo; the professor said.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">He said a cup of Assam tea in the morning makes a day quite refreshing and after drinking it, a person would always opt for it.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Kibblewhite said if the Indian government revamps its marketing policy, Assam tea would definitely regain its popularity in the UK.</div><div style="text-align: justify"><br /></div>                                                           
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    <br><a href="http://www.telegraphindia.com/1111123/jsp/northeast/story_14785434.jsp" class="re" target="_blank">The Telegraph, 23 November, 2011, http://www.telegraphindia.com/1111123/jsp/northeast/story_14785434.jsp</a><div class="clear"></div>
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Assam tea has failed to capture the market in the very country whose planters made it a marketable commodity in the state 150 years ago.





The situation, however, can be turned around with a better marketing strategy, Mark Kibblewhite, an eminent..."/>
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Assam tea has failed to capture the market in the very country whose planters made it a marketable commodity in the state 150 years ago.





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    <h1 class="cat-box-title">Tea industry stirs success recipe by Wasim Rahman</h1>
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                            <div style="text-align: justify"><br /></div><div style="text-align: justify">Assam tea has failed to capture the market in the very country whose planters made it a marketable commodity in the state 150 years ago.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The situation, however, can be turned around with a better marketing strategy, Mark Kibblewhite, an eminent tea scientist and a professor at Cranfield University in the UK, told The Telegraph on the sidelines of World Tea Science Congress which began at Tocklai Experimental Station at Cinnamara, on the outskirts of this town, today.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">The professor said Assam tea had a considerable demand in the UK but was not easily available. While varieties from across the world are found on the shelves of shopping malls there and are picked up by buyers, the availability of Assam tea is very limited and one might find it only in a small corner of a shelf.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">It is because of the lack of a proper marketing strategy that Assam tea has failed to make its mark among the British at present, he added.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Kibblewhite said Assam tea had a distinct quality, which had made it popular among the British. &ldquo;One can easily recognise Assam tea by its exotic flavour and aroma even if one is drinking the beverage without knowing from where it has been imported. In case of other teas, except Darjeeling tea, it is difficult to identify the place of its origin.&rdquo;</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Moreover, he said, people in his country prefer to buy Assam tea even if the price is higher because of the &ldquo;historic bonding&rdquo; with Assam where British planters had started tea plantations.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">However, with large quantities of teas, backed by a strong marketing policy, pouring in from different countries in recent times, Assam tea has been pushed away from the limelight.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">&ldquo;But people like me, who are particular about their taste, still search for Assam tea in a shopping mall,&rdquo; the professor said.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">He said a cup of Assam tea in the morning makes a day quite refreshing and after drinking it, a person would always opt for it.</div><div style="text-align: justify"><br /></div><div style="text-align: justify">Kibblewhite said if the Indian government revamps its marketing policy, Assam tea would definitely regain its popularity in the UK.</div><div style="text-align: justify"><br /></div>                                                           
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    <br><a href="http://www.telegraphindia.com/1111123/jsp/northeast/story_14785434.jsp" class="re" target="_blank">The Telegraph, 23 November, 2011, http://www.telegraphindia.com/1111123/jsp/northeast/story_14785434.jsp</a><div class="clear"></div>
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Home हिन्दी

Tea industry stirs success recipe by Wasim Rahman

Published on Nov 22, 2011   Modified on Nov 22, 2011

Assam tea has failed to capture the market in the very country whose planters made it a marketable commodity in the state 150 years ago. The situation, however, can be turned around with a better marketing strategy, Mark Kibblewhite, an eminent tea scientist and a professor at Cranfield University in the UK, told The Telegraph on the sidelines of World Tea Science Congress which began at Tocklai Experimental Station at Cinnamara, on the outskirts of this town, today. The professor said Assam tea had a considerable demand in the UK but was not easily available. While varieties from across the world are found on the shelves of shopping malls there and are picked up by buyers, the availability of Assam tea is very limited and one might find it only in a small corner of a shelf. It is because of the lack of a proper marketing strategy that Assam tea has failed to make its mark among the British at present, he added. Kibblewhite said Assam tea had a distinct quality, which had made it popular among the British. “One can easily recognise Assam tea by its exotic flavour and aroma even if one is drinking the beverage without knowing from where it has been imported. In case of other teas, except Darjeeling tea, it is difficult to identify the place of its origin.” Moreover, he said, people in his country prefer to buy Assam tea even if the price is higher because of the “historic bonding” with Assam where British planters had started tea plantations. However, with large quantities of teas, backed by a strong marketing policy, pouring in from different countries in recent times, Assam tea has been pushed away from the limelight. “But people like me, who are particular about their taste, still search for Assam tea in a shopping mall,” the professor said. He said a cup of Assam tea in the morning makes a day quite refreshing and after drinking it, a person would always opt for it. Kibblewhite said if the Indian government revamps its marketing policy, Assam tea would definitely regain its popularity in the UK.

The Telegraph, 23 November, 2011, http://www.telegraphindia.com/1111123/jsp/northeast/story_14785434.jsp

Tagged with: Tea Plantation

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