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LATEST NEWS UPDATES | The ugly phenomenon of paid news -Paranjoy Guha Thakurta

The ugly phenomenon of paid news -Paranjoy Guha Thakurta

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published Published on May 30, 2018   modified Modified on May 30, 2018
-The Tribune

The CobraPost sting reveals that the independence of the media and its ability to bring about transparency by playing an adversarial role against the establishment get compromised because of corruption within the folds of the media itself.

The  sting operations conducted by CobraPost, among other things, highlight how pervasive the phenomenon of paid news is at present in much of the mainstream media in India. Corruption in the media is hardly new or unique to India. Over the last decade or so, in the wake of the Great Recession worldwide, there has been a squeeze in the flows of advertising income to many media organisations across the globe. This period has also coincided with the exponential growth of the internet, a platform on which readers, viewers and listeners are reluctant to pay for what they read, watch or listen to.

In India as well, the "double whammy" of the recession and the growth of the worldwide web has upset the revenue models of most large media groups, many of which have downsized. With the growth of advertising and sponsorship incomes from the private sector coming down, stagnating or decelerating, these media groups have become relatively more dependent on government bodies and the ruling dispensation for their earnings. Consequently, they are displaying a willingness to bend over backwards not only to earn money but also to accommodate the ideological interests of those wielding political power. These aspects of the political economy of the media in India have come into sharp focus because of the CobraPost expose.  

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The Tribune, 30 May, 2018, http://www.tribuneindia.com/news/comment/the-ugly-phenomenon-of-paid-news/596898.html


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