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LATEST NEWS UPDATES | TV poor show on tobacco

TV poor show on tobacco

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published Published on Feb 11, 2017   modified Modified on Feb 11, 2017
-The Telegraph

New Delhi: One in five television programmes in India display tobacco, but only 5 per cent of programmes with tobacco scenes show the mandatory anti-tobacco health spots at the start and middle, a survey conducted for the government has suggested.

The survey found tobacco depicted in 22 per cent of programmes in a sample based on nine hours of programming each of 45 of India's 446 TV channels. But it has also documented poor implementation of the mandated film-and-TV rules to discourage tobacco use.

The rules, introduced in October 2012, demand anti-tobacco health spots and audio-visual disclaimers on tobacco's ill-effects at the start and the middle of films and TV programmes and static anti-tobacco health warnings during the period of display of tobacco in the programmes.

The survey found that only 5 per cent of the sampled TV programmes with tobacco scenes showed one of the two approved anti-tobacco health spots at the start and middle, and none of the TV programmes carried both of the two approved health spots as required. About 48 per cent of the TV programmes carried "unapproved and non-compliant" anti-tobacco health warnings.

"Our objective was to understand current gaps in implementation (of the rules)," Nandita Murukutla, country director of Vital Strategies, a non-government organisation that conducted the survey, said in a media release. "We urge the TV and film industry to recognise its responsibilities and work towards a tobacco-free culture."

The survey, which also examined 308 movies in theatres across one metro city, two tier-one cities and two smaller cities in each of India's four regions, has found slightly better implementation of the tobacco rules in movies - 99 per cent of films with tobacco scenes implemented at least one of the three elements of the rules.

However, only 52 per cent of films with tobacco scenes showed the anti-tobacco health spots properly at the start and middle of the film and in the same language as the film as required. Only 19 per cent of these films placed static health warnings in black fonts against a white background in the same language as the film.

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The Telegraph, 10 February, 2017, https://www.telegraphindia.com/1170211/jsp/nation/story_135237.jsp#.WJ8U6DideyA


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