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LATEST NEWS UPDATES | Why did a consumer forum in Delhi rule that ‘Fair & Handsome’ ads are misleading? -Factly

Why did a consumer forum in Delhi rule that ‘Fair & Handsome’ ads are misleading? -Factly

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published Published on Nov 14, 2015   modified Modified on Nov 14, 2015
-Newslaundry.com/Factly.in

A district consumer forum in Delhi has directed Emami to pay Rs 15 lakh as damages.

There is no dearth of fairness creams in the market. From promising fairness in a few days to a few weeks, these products are promoted by the icons of the film industry. A multibillion dollar industry that was once the preserve of only metros has now reached every nook and corner of the country. Emami’s Fair & Handsome was one of the first fairness products for men in India. In a rare case that could have wider ramifications, a district consumer court in Delhi. recently ruled that the ‘Fair & Handsome’ ads by Shahrukh Khan are misleading and directed Emami to pay an amount of Rs 15 lakh as punitive damages.

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Newslaundry.com/Factly.in, 13 November, 2015, http://www.newslaundry.com/2015/11/13/why-did-a-consumer-forum-in-delhi-rule-that-fair-handsome-ads-are-misleading/#


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