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LATEST NEWS UPDATES | Yogi government spent Rs 160 crore on TV ads in one year, Network18 hit the jackpot -Ayush Tiwari& Basant Kumar

Yogi government spent Rs 160 crore on TV ads in one year, Network18 hit the jackpot -Ayush Tiwari& Basant Kumar

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published Published on Jul 21, 2021   modified Modified on Jul 25, 2021

-Newslaundry.com

The figures, disclosed under the RTI Act, show that Network18 was the biggest beneficiary of the UP government’s deep pockets in 2020-21.

The Uttar Pradesh government spent a staggering Rs 160.31 crore on advertisements on TV news channels between April 2020 and March 2021, reveals a right to information reply by the state government.

The RTI divided the state’s ad expenditure into “national TV news channels” and “regional TV news channels”. The former got Rs 88.68 crore and the latter Rs 71.63 crore.

A major chunk of the spending was dedicated to promote the “Atmanirbhar Bharat” campaign launched by the Narendra Modi government in May 2020, the RTI showed.

The biggest beneficiary of the Adityanath government’s ad monies was the Network18 group, which cornered Rs 28.82 crore through its channels CNN News18, News18 India and News18 UP Uttarakhand. The Zee Media group came second, with Rs 23.48 crore in ads on Zee News, WION and Zee Uttar Pradesh Uttarakhand.

The ABP group pocketed Rs 18.19 crore via ABP News and ABP Ganga. The India Today group received Rs 10.64 crore through India Today and Aaj Tak.

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Newslaundry.com, 21 July, 2021, https://www.newslaundry.com/2021/07/21/yogi-government-spent-rs-160-crore-on-tv-ads-in-one-year-network18-hits-the-jackpot


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