Though Palakkad district in Kerala, where the Coca Cola plant is situated is considered as the ‘rice bowl of Kerala’, a part of the district falling in the rain shadow region of the Western Ghats is drought prone. Plachimada, where the Hindustan Coca Cola Beverages Private Limited (HCBPL) factory was set up had been classified ‘arable’. The villagers are predominantly landless agricultural labourers with almost 80 percent of the population...

  KEY TRENDS  • Research studies indicate more erratic and intense monsoon rains/unseasonal rains and hailstorm, increasing risk of droughts and floods and rise in temperature including increased frequency of warm days. This leads to projected average reduction of yield by 6 percent in wheat, 4-6 percent in rice, 18 percent in maize, 2.5 percent in sorghum, 2 percent in mustard and 2.5 percent in potato. The crop yield were projected more...