-Outlook Rising income levels in rural areas have led to an unprecedented demand for protein-based food items, leading to sustained pressure in headline inflation, says a Crisil report. "Rising incomes in rural areas are fuelling greater spends on protein products such as milk, eggs and meat in the hinterland. Overall spending in the country on protein food doubled to Rs 2 lakh crore in 2009-10 from 2004-05. Two-thirds, or Rs 1.33 trillion,...
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Rising incomes fuel Rural Spending on proteins
-The Times of India Rural India is spending more on protein products such as milk, eggs and meat due to rising income as overall spending by Indians on protein foods doubled to Rs 2 lakh crore in 2009-10 from 2004-05, a study showed on Monday. The study by ratings agency Crisil said that two-thirds of this spending came from rural households. But while more rural Indians are getting protein in their diets,...
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