The amount of rural reportage in the Indian media remains far too low, with even important stories such as those on farmer suicides tending to be ignored. One of the outspoken critics of this trend has been P Sainath, rural-affairs editor of The Hindu and 2007 winner of the Ramon Magsaysay Award for Journalism, Literature and Creative Communication Arts. He was also the journalist who originally broke the story on...
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The next frontier is rural net penetration
A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium’s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that Internet Penetration so far has been weak; but the past is not a guide to...
More »84% villagers unaware of internet, says report by Meenakshi Sinha
A seven-state survey that tracked rural internet awareness shows that about 84% were ignorant of the medium's existence. Of those who make use of the net, 85% access emails, 67% watch video and listen to music and 48% conduct educational research. Interestingly about 13% utilize the internet to know about latest farming techniques and 8% to find about fertilizers. Primary research also shows that as compared to 2008, there is...
More »Internet? What's that, asks 84% rural India
Internet might have changed the world in a big way, but about 84 per cent of people in rural India remain unaware of the phenomenon, as poor infrastructure has kept it from reaching the masses, says a report. Further, it found that 38 per cent people in rural areas do not feel the need for the Internet. Lack of infrastructure that has prevented Internet Penetration in rural India, has been citied...
More »Farmers can save Rs 600 cr in 5 yrs through mobile broadband: PwC
Farmers can save about Rs 600 crore over the next five years through mobile broadband-based services which provide them with quick information on market prices and vital crop inputs, says a report. Getting information quickly on best prices and cultivation practises, with special focus on areas like plant protection from diseases and weather-related damage, will help farmers take fast decisions, saving them about Rs600 crore by 2015, PriceWaterhouseCoopers (PwC) report said. Lack...
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