If the ‘Bharat Nirman’ ad campaign marked UPA I, education campaigns will underscore UPA II. The government is set to position both the Right to Education Act that came into effect on April 1 and its ambitious Saakshar Bharat programme as key schemes for the “aam aadmi”. The Human Resource Development (HRD) Ministry will be rolling out an extensive ad campaign across TV channels, radio stations and newspapers next month,...

Well-known PR firms, professional designers, and ad agencies served the richer parties and candidates. They made up “news” items in the standard fonts and sizes of the desired newspapers and even “customised” the items to make them seem exclusive in different publications.  So you thought you’d had enough of Page 3? Newspapers in Maharashtra think otherwise. Some of them had more than one, on several days during the recent state...

The same exclusive report, with different bylines, in three rival dailies. Swathes of advertising dolled up as news stories. Is ‘paid news’ getting institutionalised? “Young dynamic leadership: Ashokrao Chavan,” read the headline of a prominent news item in the Marathi daily Lokmat (October 10). That was 72 hours before the people of Maharashtra went to vote in the State Assembly polls. The item was attributed to the newspaper’s "Special Correspondent,"...

For the UNFPA Laadli Media Awards for Gender Sensitivity CHANDIGARH: “It is a sad reality that even today the girl child is unwanted and often murdered in the womb and the increased presence of science in our lives has fuelled this evil instead of decreasing it,” said UNFPA-Laadli Media Awards for Gender Sensitivity regional coordinator Minu Talwar at a press conference here. Inviting entries for the second UNFPA-Laadli Media Awards for...

Should the Right to Information Act be renamed the Right to Ignorance Act? Despite the introduction of the RTI Act, India continues to be an information-poor and, consequently, ignorance-rich country. The official policy seems to be that public ignorance is sarkari bliss. Thanks to the Official Secrets' Act (one of the less desirable relics of British rule, under the colonial regime largely used to suppress nationalist sentiment and activity) India...