Using the mobile platform to expand audiences and connecting with readers using social media such as Twitter, Facebook and even custom-built tools are important methods for newspapers to grow, speakers at the annual Digital Media Round Table of WAN-IFRA, the global organisation of newspapers and news publishers, said here on Monday. Data from developed markets showed that the compounded annual growth rate for advertising on mobile phones was projected to be...
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newspapers asked to evolve revenue model without compromising on mission
Debate at Annual Press Freedom Round Table centred on revenue-content divide HYDERABAD: As the print medium faces a steep decline in advertisement revenue in the wake of the economic slowdown, the debate over whether business interests or editorial content should dominate the content in newspapers continues to take centre-stage. The issue — which formed the core of the Annual Press Freedom Round Table on the theme “Free Press: what good is...
More »Mass media: masses of money? by P Sainath
The same exclusive report, with different bylines, in three rival dailies. Swathes of advertising dolled up as news stories. Is ‘paid news’ getting institutionalised? “Young dynamic leadership: Ashokrao Chavan,” read the headline of a prominent news item in the Marathi daily Lokmat (October 10). That was 72 hours before the people of Maharashtra went to vote in the State Assembly polls. The item was attributed to the newspaper’s "Special Correspondent,"...
More »Climate deal dithering threatens Green tech investment by Damian Carrington
Without urgent progress which will stimulate funding for renewables, nations could be locked into high-carbon energy and transport technologies for decades, inflating another unsustainable economic bubble, say experts. Achim Steiner, the head of the U.N. environment programme, said: “Far more worrying [than formally ratifying a treaty] is that every month we delay we send a ambiguous signal into the world economy, the markets, investors and R&D.” The markets had not...
More »More on election-time media malpractices
Reader responses to last week’s column on media-related malpractices during elections throw further light on this serious issue, which is now before the Press Council of India. Some of them contend that the alleged malpractices were neither new nor confined to Andhra Pradesh and Maharashtra. No less shocking than the “coverage package” of Maharashtra or the “cash transfer scheme” of Andhra Pradesh is the “power of extraction” that allegedly played...
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