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Advertising, Bollywood, Corporate power by P Sainath

Issues today have to be dressed up in ways certified by the corporate media. They have to be justified not by their importance to the public but by their acceptability to the media, their owners and sponsors.  That the terrible tragedy in Pune demands serious, sober coverage is a truism. One of the side-effects of the ghastly blast has been unintended, though. The orgy of self-congratulation that marked the media...

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We need to build our food security: MS Swaminathan

If we can have a nuclear submarine programme, a space missile programme, cricket sponsorship programme by individuals like Sharukh Khan, why can’t we have a programme to save rotting paddy lying across the country,” says Dr MS Swaminathan highlighting the parody that India’s is currently facing. In Ludhiana to address the convocation of Punjab Agriculture University the scientist and Member of Parliament speaks to ET highlighting that the future belongs...

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No financial crisis impact? India's poor grew by 34 mn by Rukmini Shrinivasan

It's a myth that the global financial crisis left India virtually unscathed. In fact, India is the biggest victim of financial crisis-induced poverty, according to data obtained by TOI from the United Nations Department of Economic and Social Affairs' (UNDESA). Check out these figures. The UNDESA data estimates that the number of India's poor was 33.6 million higher in 2009 than would have been the case if the growth rates...

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Bridging water deficit

The projection by the international water resources group that India will have a water deficit of as much as 50 per cent by 2030 is a wake-up call for policymakers. As early as in 1999, the National Commission on Integrated Water Resources Development had issued a similar warning, albeit without assigning any numbers, and had called for urgent measures to cope with the emerging crisis. The report of the “2030...

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Agriculture Left to Die at India's Peril by Akash Kapur

MOLASUR, INDIA — It was Pongal a couple weeks ago, the Tamil harvest festival, and villages around here were alive with temple music and firecrackers. Tractors were scrubbed down, shiny, and cows were decked out in flowers. Pongal is a joyful holiday, a time of thanksgiving. For three days, the countryside was in a festive mood. The monsoons have been abundant this year. Village tanks are overflowing. Fields are green with...

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